On March 23, Ideal Auto officially announced that from April 1, 2022, the price of Ideal ONE will be adjusted, and the national unified retail price will be changed from the current 338,000 yuan to 349,000 yuan, an increase of up to 11,800 yuan. Until the price adjustment officially takes effect, users who pay deposits through the Ideal Car App, ideal car official website and ideal car retail center will not be affected by the price increase.
As one of the three new energy vehicles, the ideal can not withstand the impact of the continuous rise in the price of various raw materials such as power batteries and chips. Recently, most of the new energy vehicle companies have announced price increases, electric vehicle leader Tesla has set a record of 8 days and 3 consecutive rises, and it is best not to be a small partner who wants to buy new energy vehicles.
The CEO of Ideal Auto once said through social media that the cost of batteries rose very outrageously in the second quarter, with a 30% increase compared with last year, and the cost price of battery raw materials such as aluminum and lithium will continue to soar. Most of the car companies that have not yet raised their prices have not yet been negotiated, and they will generally increase prices immediately after negotiation. The frequent price increases of new energy vehicles will affect the consumer's desire to buy.
Among many new energy vehicle companies, Weilai is one of the few "retrograde" manufacturers in the trend of price increases, the company said that there is no intention of price increase in a short period of time, stable prices are good for user interests and the market, but will be flexible according to the supply and demand of international raw materials. Nowadays, the shortage of core components such as chips and batteries has not been solved, and many car companies have plans to build factories and expand production, and perhaps Weilai Automobile will adjust the price in the later stage.
At this stage, electric vehicles are still a big problem in terms of charging and battery life, and consumers will inevitably be more optimistic about hybrid models, especially the ideal ONE, which is a range extender SUV that meets the domestic requirements for large space, strong endurance and high configuration. As of now, the cumulative sales of the ideal ONE in 2022 are 20682 vehicles, which shows that the recognition of the car by small partners is still very high.
It is reported that the ideal L9 will also be launched this year, and the price is expected to be close to 500,000 yuan, and the price increase may also affect the new car that has not yet been released.
It is worth mentioning that the starting price of the ideal ONE has exceeded 300,000 yuan, not within the scope of new energy subsidies, and the price increase has nothing to do with the subsidy decline, but as a car that needs fuel drive, it must take into account the problem of rising oil prices, and now The 92 gasoline has reached 8.66 yuan / liter, and the cost of travel will definitely increase.
Xiao Lei believes that no matter how the car companies increase prices, consumers will still consider new energy vehicles first, and problems such as batteries and charging piles will be solved sooner or later, but it will take more time. It is recommended that small partners who plan to buy high-end new energy SUVs make up their minds before the ideal ONE price increase.