Nowadays, the "one-car multi-functional" pickup truck is becoming more and more comfortable, more and more fashionable, and it is also blessed with more and more technological configurations, so it is loved by many consumers. In particular, the Great Wall Cannon, with its three major product camps of passenger guns, commercial guns and off-road guns, has greatly expanded the life circle of Chinese pickup truck players. In order to further broaden the market segment, the Great Wall Cannon has launched a new product, which is the King Kong cannon positioned as a "fashion commercial pickup truck".
On March 22, another global product of the Great Wall Cannon- fashion commercial pickup truck King Kong Gun was officially launched. The new car has two kinds of gasoline and diesel power, two-wheel drive, four-wheel drive and many different versions, the price range of gasoline models is 88,800-116,800 yuan, and the price range of diesel models is 95,800-12.38 million yuan.
It should be noted that the above price is the price of the TEUS model, and the long box model is added 2000 yuan on this basis; the long box model entrepreneurial type and elite type can be equipped with a flat bottom cargo box, and on this basis, 2000 yuan is added; the pilot type limited edition optional bag: including "LED headlights + 360 panoramic image", the optional price is 2000 yuan. In addition, King Kong Cannon also provides car buyers with five privileged rights and interests: financial gift, replacement gift, Interconnection gift, recommendation gift and worry-free gift.
King Kong Cannon adopts the design concept of "minimalist aesthetics", blasting the launch type middle net, extremely fast kinetic energy waist line, so that the new car as a whole is simple and tough, and provides dream blue, worry-free white, bold black, enterprising gray, struggle brown 5 kinds of body color optional.
Inside, the Diamond Gun is on par with passenger car standards in terms of configuration and intelligence. The high-definition LCD double suspension screen is equipped with an intelligent voice control system, which makes the King Kong Cannon intelligent technology plus, and the huge Great Wall Cannon logo on the steering wheel indicates the family identity of its Great Wall Gun. In addition, the new car is equipped with a car networking system that provides intelligent voice, intelligent car control, intelligent services and other functions, and supports FOTA upgrades. Among them, intelligent speech recognition can realize browsing information, intelligent dialogue and other scenarios. The intelligent car control can realize remote control of door locks, engines, air conditioners and other functions. Smart services can realize services such as navigation and smart parking.
The wheelbase of the Diamond Gun is 3410mm, with three kinds of containers available in TEU, long box and flat bottom, and the long box model has a 1.82-meter oversized cargo box. The intimate design of low cargo platform and cargo box lighting reflects the intention of design in details. The turning diameter of 11.9 meters makes the Diamond Gun more flexible in terms of steering, U-turning and so on.
In terms of power, the Diamond Gun provides 2.0T diesel/gasoline engines, of which the 2.0T diesel version has a maximum power of 120kW and a peak torque of 400N·m; the 2.0T gasoline version has a maximum power of 145kW; and a peak torque of 360N·m, which can be said to be the strongest torque engine in the same class. In terms of transmission, the 2.0T diesel version is matched with a 6-speed manual transmission, while the 2.0T gasoline version is equipped with a hand-integrated transmission. In addition, the diamond gun has two-wheel drive, four-wheel drive two-drive two-drive form to choose from, whether it is road or non-paved road, the diamond gun is very good.
At the listing press conference, King Kong Cannon released the user ecological IP of King Kong Alliance, King Kong Business School, and King Kong Property, and joined hands with Jifei Technology, Spring Broadcast E-commerce and other enterprises to build the "King Kong Alliance" to continue to create value for users and achieve co-creation, sharing and win-win with users.
Through King Kong Business School, we will create a series of online + offline knowledge and information sharing platforms to continuously empower users, unlock business passwords, and help users tap new business opportunities, leverage new technologies, and create new models.
Under the industrial Internet economy, traditional formats continue to upgrade, giving birth to more commercial scenarios. At the event site, the appearance of derivative models such as the new farmer version of king kong gun, rescue vehicle, lighting car, beer car and so on showed the multi-purpose use scenario of the fashionable commercial pickup truck category. In the future, the global product layout of Great Wall Cannon will achieve full lineup, full scene, full price belt coverage, brand upgrading, and comprehensive evolution to the two major categories of passenger leisure and fashion commercial.
As a representative of people's livelihood vehicles, pickup trucks are widely used in thousands of industries such as national large-scale infrastructure, urban life security, and private economic development. Therefore, pickup trucks are not only consumption on wheels, but also value creators on wheels.
In terms of pickup truck policy, Great Wall Pickup truck also joined hands with the China Automobile Association, the Passenger Transport Association and friendly businessmen to jointly promote the introduction of new standards for pickup trucks and promote the lifting of the ban on pickup truck policies. According to statistics, at present, more than 70% of the cities in the country have relaxed the restrictions on pickup trucks entering the city.
It is reported that the Great Wall pickup truck has been the first in the domestic market for 24 consecutive years, and the global cumulative sales volume has exceeded 2 million. Although the Great Wall Gun series has only been listed for two years, its sales have exceeded 200,000 units, and the upward momentum is very rapid. The arrival of the King Kong Cannon, whether it is "product connotation" or "value extension", is expected to become the strength of the pickup truck fashion commercial category, and will also empower more business scenarios to further meet the more diversified car needs of users.