Pay attention to the hot spots in the automotive circle that I shared with you for the first time
According to data from the Association, in the february 2022 auto market sales data of the mainland, the sales volume of pickup trucks reached 34,000 units, an increase of 8% year-on-year and a decrease of 18% month-on-month. Due to the strong recovery of pickup truck consumption after the epidemic, pickup trucks in February 2022 increased by 20% compared with the same period in 2019. The overall pickup trend in January-February this year is still strong, with a cumulative total of 76,000 units, down 4% from January-February 2021, and performing better.
In the entire Sales of Pickup Truck Manufacturers in February, Great Wall Motors is undoubtedly the hegemon of this field, according to the February 2022 pickup truck manufacturers sales list of the Association, the Great Wall Pickup Truck won 11637 sales in February, ranking first in the February pickup market sales list, and from the overall sales volume of Great Wall Pickup Trucks in February, it can be seen that this sales performance is almost the sum of the 2nd-4nd Jiangling, SAIC Maxus and Jianghuai.
Of course, the Great Wall pickup truck is not only in the association sales list of the performance of the performance, in the January and February 2022 transporter brand index list, the attention of the Great Wall pickup truck is also very high, its index is 1755, from these data, it is not difficult to find that the popularity of the Great Wall pickup truck can be seen.
Indeed, the rich model combination and personalized product positioning have become the key to the Great Wall pickup truck to maintain sales in recent years, and the high-frequency new product releases and the creation of pickup truck life models in recent years have invisibly promoted the recovery of the pickup truck market. Among them, a special mention is the Great Wall Cannon under the Great Wall Pickup Truck, since its launch in 2019, the Great Wall Gun can be said to be a "hit", with the highest monthly sales of more than 10,000, which is undoubtedly a success for a pickup truck model.
At present, the Great Wall Gun has a variety of commercial versions, global versions, artillery versions, off-road versions, travel editions, etc., which can be said to cover various scenarios, and now manufacturers still seem to be not satisfied with the status quo, and launched a global product - fashion commercial pickup truck King Kong Gun, and officially listed on March 22. A total of 12 models with configurations have been launched, with a price range of 88,800-123,800 yuan, of which the long-box model has increased by 2,000 yuan on this basis. The new car is available in diesel/gasoline, two-wheel drive/four-wheel drive and a variety of cargo box forms to meet the diverse needs of users.
In addition, in order to help more users enjoy the life of pickup trucks, at the event site, the manufacturer also launched preferential policies such as car buyers can enjoy up to 60,000 24 installments of 0-interest financial gifts, up to 3,000 yuan per replacement subsidy, free basic services for life, 30,000 Great Wall Cannon App points for car purchase rewards recommended by car owners, and free FOTA upgrades for life.
So, what kind of surprises can this global product - fashion commercial pickup truck King Kong gun give us? Let's take a look!
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Product strength is still hard power
The reason why the Great Wall Cannon can flourish in the Chinese market is undoubtedly an important weapon for its "attack on the city". The arrival of this fashionable commercial pickup truck King Kong cannon has undoubtedly enriched the market category of the Great Wall Cannon again.
In terms of appearance, the overall shape of the King Kong gun is not much different from the current Great Wall Gun, continuing the high value of the family, the new car adopts a "minimalist aesthetics" design, and the front face of the new car adopts a blast launch type middle net, it is worth mentioning here that around the huge area of the forward grille, the new car also added a thick chrome material for decoration, and such a design undoubtedly makes the overall front face more powerful. In terms of body color, King Kong Cannon provides 5 kinds of body colors for consumers to choose from, such as Dream Blue, Worry-free White, Bold Black, Enterprising Gray, and Struggle Brown.
In terms of headlights, the new car adopts a large-size matrix LED headlight, and the light group and the grille are naturally integrated, and its internal structure line is more square, and the Y-shaped daytime running lights are added, so the combination further highlights the personality and temperament of the new car.
The King Kong Cannon has three kinds of containers available: TEUs, long boxes, and flat bottoms. In terms of body dimensions, it is 5365 (5635)/1880/1815 (1840) mm, the cargo car size is 1550 (1820)/1500/495 (470) mm, and the wheelbase is 3140 (3410) mm.
In terms of tail design, its regular design is more attractive, the whole level is also quite clear, the tail light part is also equipped with U-shaped double magnetic three-dimensional tail lights, and then with the back tailgate feature line, so that the integrity of the entire tail is stronger. As for the lower encirclement part, the new car is designed with a pedal that is convenient for getting up and down the cargo compartment, which is not only humane but also takes into account practicality.
In terms of interior, the new car uses a two-color interior color, in the interior part of the use of leather materials for wrapping, creating a high-end sense than many passenger cars of the same price is stronger, in addition, it also provides three kinds of interior colors including gray red, black gray, black for consumers to choose, as for the center console modeling, the new car is also designed to be quite stylish, and independent full LCD instrumentation, suspension central control touch screen and other configurations have also appeared on the new car. In addition, the new car is equipped with the latest car networking system, providing intelligent voice, intelligent car control, intelligent services, and supporting FOTA upgrade functions. As for the safety configuration, the new car is equipped with ESP body stability system, 4 airbags, reversing radar, reversing image, tire pressure monitoring, four-wheel disc brake and other configurations to ensure the safety of consumer cars.
In terms of power, the Diamond Gun provides a 2.0T diesel engine and a 2.0T gasoline engine for consumers to choose from. Among them, the diesel power is the Great Wall GW4D20M 2.0T diesel engine with a maximum power of 163 horsepower and the maximum peak torque of 400 Nm; the gasoline power is the Great Wall GW4C20B 2.0T gasoline engine, with a maximum power of 190 horsepower and a peak torque of 360 Nm. In terms of transmission, the new car will be mated to a 6-speed manual transmission. In terms of chassis, the diamond gun used a non-independent suspension structure with front double cross-arm independent suspension + rear leaf springs.
Creating value for users is really "valuable"
If we say, product category innovation is the foundation. Then, user participation in co-creation is an important bridge for the Great Wall Cannon to let users feel a sense of belonging. Today, when the fan economy is prevalent, user participation in co-creation is also another moat for Great Wall Motors to build barriers to competition.
In the view of Convex Jun, allowing users to participate in product co-creation can effectively improve the improvement efficiency of products, and the high-frequency communication between brands and users will have a great role in promoting brand goodwill and increasing user stickiness. Although the Great Wall Cannon itself has a strong comprehensive strength of products, but more is to solve the just needs of consumer cars, and after the user participates in co-creation, it further explores the personalized advantages of the product, so that the relationship between the manufacturer and the user is closer, and at the same time, it can continue to create value for the user and achieve co-creation, sharing and win-win with the user.
At the launch conference, King Kong Cannon released the user ecological IP of King Kong Alliance, King Kong Business School, and King Kong Property, and joined hands with Jifei Technology, Spring Broadcast E-commerce and other enterprises to build the "King Kong Alliance" to continue to create value for users and achieve co-creation, sharing and win-win with users.
Through King Kong Business School, we will create a series of online + offline knowledge and information sharing platforms, continue to empower users, unlock business passwords, and help users tap new business opportunities, leverage new technologies, and create new models.
King Kong Property is committed to deep linking with users' business formats, and joins hands with xishuangbanna and Wuyi camellia industry representatives to help more high-quality, origin and original diamond products to enhance their value, go out of the mountains, and lead the national tide.
Under the industrial Internet economy, traditional formats continue to upgrade, giving birth to more commercial scenarios. At the event site, the appearance of derivative models such as the new farmer version of king kong gun, rescue vehicle, lighting car, beer car and so on showed the multi-purpose use scenario of the fashionable commercial pickup truck category.
Write at the end:
Relying on the excellent product strength and the expanding pickup truck ecosystem, the Great Wall Cannon has allowed more consumers to slowly change their original cognition of the image of pickup trucks. As a new masterpiece created by global car standards, King Kong Cannon takes fashionable commercial pickup trucks as the entry point, which can be regarded as another model of great wall cannon innovation, at the same time, its appearance not only enriches the product matrix of the great wall cannon again, but also further takes care of the needs of different consumers, now let us look forward to its future performance!
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