In this round of the epidemic, many Shanghai citizens have developed the habit of "getting up from bed in the early morning" and taking turns to open various distribution platforms to grab vegetables. The inability of delivery to keep up has become the biggest bottleneck for major online shopping platforms to protect people's livelihood goods.
New methods such as "delivery temporary workers" and "community collection orders" for the daily needs of residents in closed communities are emerging, and various platforms are trying to find better solutions in the unprecedented surge in order traffic.
In some suburbs of Shanghai, where the density of commercial facilities is smaller than that of the city center, the dependence on online delivery business is higher, and the demand is becoming more and more intense at this special moment. As of the evening of March 23, taking the Hema Shanghai Dachang store as an example, the online order volume has increased by 5 times compared with daily. There is a serious gap in distribution capacity.
In view of the capacity gap, hema employees spontaneously formed a private car volunteer delivery team to share the pressure of the delivery brothers.
On March 26, 2022, the reporter came to the Yinchun Station in the Hema Neighborhood of Minhang District, which is a hot "packing battlefield".
Hema Neighborhood is an extension of Hema's brand line, in order to meet the shopping needs of suburban communities, set up a small pick-up station, providing "same-day order, next-day pick-up" service.
As a frequent area of this round of epidemics, many communities in Minhang District are still in a closed state, and the model of self-pick-up is an "impossible task" for many residents.
Therefore, the employees of Yinchun Station temporarily took on the task of distributing "Little Ma Ge" on the basis of receiving and packing goods on weekdays, driving their own cars.
Recently, the young station manager Zhang Mingfeng and his colleagues have not slept for a few nights. The opening hours were moved from 7:00 a.m. to 5:30 a.m., and the end time was delayed from 9 p.m. to 12 p.m.
The atmosphere in the Yinchun site was tense, and everyone was looking at the order information while quickly packing all kinds of goods into baskets. The site is small, but everyone's location is almost a trot.
Fresh seafood has always been a special service in Hema Neighborhood, and during the epidemic period, this work has not been left behind, and residents of the closed community can buy fresh fish and shrimp by placing orders online.
Meat, poultry, eggs and milk, rice and flour grain and oil, the neighborhood station sparrow is small, the goods are complete.
After completing the selection and packaging of the goods, the store manager Zhang Mingfeng began to load the goods on the car.
This trip is in the Maqiao Vanke City community, which is very close to the station. This large community of 3,464 households has tens of thousands of residents. A single trip will transport nearly 30 orders, at this time, the advantages of the car can be installed are highlighted.
A trip of the order can not fit a car, Zhang Mingfeng "temporarily requisitioned" the Tesla SUV sent by Hema headquarters to support colleagues at the site, and loaded a full trunk.
Zhang Mingfeng, who was full of goods, set off to the community to distribute.
Coming to the door of the community, Zhang Mingfeng was greeted by a large number of community workers and volunteers waiting.
A volunteer familiarized himself with the barrier and prepared to pick up the goods.
A car basket was pushed out by volunteers and filled with batches of goods by Zhang Mingfeng.
At the same time, all kinds of takeaway, express delivery, and other shopping platforms of daily necessities are continuously delivered to the door of the community and received by the staff.
It is expected that by March 26, the number of private car delivery teams for Hema employees will grow to 100. The delivery efficiency advantage of private car delivery is very obvious, at most, a trip can pull up about 30 orders of goods, which is 5 to 7 times the single delivery volume of a courier brother.
In the communities covered by the service, "opening up the last kilometer of food delivery" has been greatly alleviated.