The first test has aroused wide acclaim in many places around the world! The 2022 global women's blockbuster game may be it

Chanel brand design master, the fashion industry's Caesar the Great "Lafayette" Carl? Lagerfeld famously said, "My greatest luxury is not having to adjust myself for others." ”

This is undoubtedly the state of life that every girl wants to achieve, not being swayed by the eyes of others, her appearance, personality and other things, and wanting to be herself completely. But on the other hand, when we talk about games, especially dress-up games, what we want is "another kind of self", or "projection of the self", in the game to let the virtual replace themselves to achieve complete reality and freedom.

The "Player Co-creation" development model sets an industry milestone

It's almost certain that industry practitioners who focus on women-to-product products can't fail to notice a game that caused a stir last year, "In the Name of Shining." It is very interesting that this game does not take the conventional practice of the industry in the development, that is, the conventional process of internal polishing - multi-round testing - forum feedback / questionnaire survey, but an unusual substitution of "sense of participation", the adoption of the "player co-creation" development model, the launch of the "common face plan", so that players deeply participate in the development of the game, and finally form a game that truly belongs to the player, rather than behind closed doors, very Internet thinking, it can be said that it is leading this market segment, and the effect is immediate.

According to official data, the first exposure of the national service 3 PV, B station official number in only one day to rise in the powder of 100,000, domestic female players response is very strong, many people began to compare with similar games, and full of expectations, at the same time, the official website has more than 5 million reservations, Tap's reservations reached more than 1.3 million, in this segment of the game field can be described as unprecedented, and won the most anticipated game awards from oppo, vivo, Xiaohongshu and other channels.

More than a month ago, "In the Name of Shining" opened the overseas publicity, but also the praise, well-known game media Japan IGN and other words of praise, and appeared in the Southeast Asian fashion magazine Vogue, even the supermodel Amanda gave a very high evaluation, and the expectations of overseas players were pulled very high.

From the remarkable achievements in China, to the evaluation endorsement of overseas games, fashion media and supermodels, it is not difficult to see that "In the Name of Shining" is no longer satisfied with only making games that attract players in a single category, but is based on the empathetic needs of female players and even female users to create more diverse, freer and more emotional products.

The first test overseas has won the favor of players at home and abroad

Just two days ago, on March 24, "In the Name of Shining" opened its overseas first test, and with the blessing of many media and celebrities, the game immediately caused a high reputation boom among players at home and abroad.

From the "brain-opening" face imitation makeup to sharing and discussing the experience of the game, and even many players use translation software to play while flipping, the language cannot stop the enthusiasm of players.

And domestic players, at the expense of all kinds of praise, and have become fashion masters, producing many extremely exquisite UGC works.

Thanks to the blessing of the UE4 engine, "In the Name of Shining" has shown a fairly good level of technical strength, successfully supporting a set of customized gameplay with rich playability. You can see the hint from the comments, the character's face is casually pinched, can be dressed according to their own preferences, the details of the costume are incredible, the selfie function, the home building is extremely free...

Through this overseas test, "In the Name of Shining" has successfully attracted some players to participate in the game's UGC content output in the overseas testing stage, and players continue to produce personalized expressions and display needs of players on Facebook, Instagram, Weibo and other platforms, and this demand also exists in the game. For women's games that have always paid attention to the reputation of players, the combination of excellent game quality and high-quality UGC content is undoubtedly the most infectious part of the spread.

"High degree of freedom" and "texture" make radical self-expression possible

Next, let's talk about the author's game experience, at first I was attracted by the pinch face accuracy and UE4 engine, but I didn't expect to be really surprised by the product after the experience.

For the game's character style setting, some players said that this is not a simple pinch face "adopted daughter", in fact, it is not, "In the Name of Shining" attracted the author for a simple reason, in addition to the superb UE4 engine, more important is the game's self-expression, if you take the daughter's appearance to judge may feel not cute enough, but if you see her as an extension of yourself in the virtual world, then you can understand the value of its difference.

The further the experience, the more two points can be highlighted, one is the high degree of freedom, and the other is the texture.

High degree of freedom of course refers to the high degree of freedom within the limits of the rules, not without any boundaries, this game provides a huge space for the player, you are fully capable of making the game character into a second of yourself, you can choose the body type according to your own body, pinch your face according to your own appearance, make up according to your own favorite makeup, and even design your own fashion, this is simply the cradle of fashion clothing designers, players with design ability will definitely emerge in it, "In the Name of Shining" It's presumably only a matter of time before the edition of the international fashion competition.

Speaking of fashion, I have to admire the precision of the game, "In the Name of Shining" will be the material of ue4 and the advantages of the physical system to play to the fullest, the material and dynamics of the clothes are very realistic, you can even see the stitches of the clothes, while the technology is optimized very well, taking into account the picture effect and game fluency, you can feel the intentions of the development team, which is what the author calls "texture".

High degree of freedom is not only reflected in the character, but also in the "homeland" gameplay, the home gameplay in this game is not the same as the previous mmo home system, more focused on "a variety of stylized construction", you can use a variety of materials and furniture to build your own dream place, can be an indoor children's playground, can also be a café shop, in short, according to the ideal blueprint in your mind. On the community, you can also see different styles of sharing by players.

In a sense, isn't this the digital embodiment of the ideal life?

The high degree of freedom is also reflected in the social system, "In the Name of Shining" maps the social relationships in reality into the virtual space in a concrete form, and in reality can do a lot with the sisters here, banging, performing, etc., can fully show the happiness in reality, from which you can feel the ambition of the development team.

It is also worth mentioning the selfie function in the game, which is almost a complete App built into the game, and the functions needed for selfies in our daily life are basically readily available, on the one hand, it is a natural extension of the logic of the game - beautiful is to take pictures, on the other hand, it is the connotation of the game mentioned above. "In the Name of Shining" fully takes into account the player's need for "desire to express", and takes the initiative to show itself to the player, rather than the fixed set of the same type of game in the past, so that they can really make a satisfactory image according to their personal preferences and become a different version of themselves. Facts have also proved that this kind of conforming to the needs of players to express themselves and giving players the freedom to create a way, it also plays a significant role in the reputation of the game.

The "ego" should be a direct conversation between the player and himself

Combined with the history of historical classic development, a good product must be upgraded based on the evolution of each need of the player, starting from the gender-differentiated game, to the independent plot of the female protagonist, and then to a "female-oriented" product that really looks directly at the needs of female players. Some women-oriented games that are solidified and guided have long been unable to meet the needs of female players for self-expression, and behind this courage to face the needs of female players and make leaps forward is the right way for women to develop games.

Even from this Southeast Asian overseas test, "In the Name of Shining" has some places worth improving, such as the sense of violation in the plot, the transition is slightly unnatural, and the UI interface design is too cumbersome, making people a little confused, and many players call for home plus joystick to enhance control, which needs to be further optimized.

Of course, the flaws are not hidden, from the feedback of massive players, the overall is still a game worth playing.

At the same time, I agree with their philosophy:

If "stylish"

Represents only perfection and the line,

That must be very boring.

Fashion should be my talk to the world.

And we,

They are the most unique givers of fashion.

I can see the determination of game makers to stand on the same footing as the player community and listen to the opinions of female players with full respect. It may not be almost perfect, but based on this concept of looking directly at the player, "In the Name of Shining" is already worth making more people look forward to, and whether it can break through again in the future, let us wait and see.