As early as the last century, the mainland took the lead in introducing foreign car companies and establishing joint venture brands. In the following decades of development, joint venture brands have also been widely recognized by market consumers, among which the more prominent is the Ashkenazi brand. FAW-Volkswagen has opened up the era of Chinese cars in the past 30 years since entering China, and each product has been strongly sought after by Chinese consumers, and has quickly entered thousands of households to become a classic car in the hearts of the people.
Looking back at 2021, FAW-Volkswagen's annual vehicle production exceeded 1.7 million units, and 1.858 million new vehicles were delivered, winning the industry sales champion and the first in the production and sales industry, and still maintained a good momentum of development in the overall downturn of the automobile market.
Among them, FAW-Volkswagen car family "Twin Stars" Sagitar and Bora, since the listing has won the favor of more than 7 million users, repeatedly creating a legend in the era of fuel vehicles. In May this year, Sagittarius and Bora will usher in the new debut of dual vehicles, helping the brand to open a new chapter in the "post-7 million era" and continue to lead the top position of the FAW-Volkswagen family.
The new Polaris continues to lead high-quality development
In the huge popular family, Bora is undoubtedly a well-known work. Since officially entering China in 2001, "Polaroid Bora has quickly become the leader of high-quality A-class cars in China." After more than 20 years of development, every upgrade and renewal of Bora is rewriting a new standard for market segmentation, and has accumulated a strong popularity and user reputation.
For more than 20 years, Polaris has been leading the development trend of high-quality A-class cars in China. With the accumulated industry reputation, we will continuously improve product quality, make products glow with new vitality, and also show the high-quality image of FAW-Volkswagen and create products suitable for the needs of a new generation of young people.
As a family car, New Polaroid has achieved a comprehensive evolution from the "heart" in terms of styling design, power control, comfort and safety. Relying on Volkswagen's powerful MQB platform, New Bora continues to consolidate its own product strength with continuously updated technology configurations and luxury experiences, bringing more valuable leapfrog choices to consumers.
In the more than 20 years since entering the market, every generation upgrade of Polaris stems from the profound insight into the needs of Chinese consumers and the unremitting pursuit of leading innovation. So far, it has won the love and trust of more than one million users.
The newly listed FAW-Volkswagen Bora has made a comprehensive leap on the basis of the strong product strength of the original model, bringing users a smart, convenient and comfortable high-quality driving experience, successfully injecting younger and sportier blood into the Volkswagen brand, and bringing a driving experience beyond the same level.
Refresh Sagitar to experience the new benchmark of "leapfrogging"
According to FAW-Volkswagen's launch plan in 2022, the new Sagitar is expected to be launched in the first half of 2022. Since entering China in 2006, FAW-Volkswagen Sagittarius has written a legend for generations and has always led the upward development of the A+ market segment. Today' Sagitar has gained the support and trust of more than 3.5 million users, and its value has long exceeded the product itself.
As a new work of the Sagitar brand, the new FAW-Volkswagen Sagitar was born on the technologically advanced MQB A2 platform, and has achieved comprehensive innovation in terms of exterior design, interior space, and power performance. At the same time, it also integrates more "digital" elements, and is equipped with the first 1.5T engine in China.
The new a number of rich and practical functional configurations not only show that the Sagitar brand keeps pace with the times and continuously inherits the essence of FAW-Volkswagen "high-quality automobiles", but also greatly improves the competitiveness of products and continues to write the A+ industry benchmark with a new attitude.
In addition, we will accelerate the pace of digitalization and electrification, further promote the transformation and upgrading of digital intelligence, and help the Volkswagen Group achieve the goal of reaching 50% of global BEV vehicle sales by 2030. With the strength of outstanding products, it will bring the best driving experience to consumers in the new era and help users open a more tasteful car life.
Written in the end: Thirty and Standing, FAW-Volkswagen continues to lead the industry to a new benchmark with high-quality development!
As one of the earliest joint venture brands to enter the Chinese market, FAW-Volkswagen has accompanied Chinese consumers for 30 years and has an incomparable advantage in brand image. Today, in a harsh market environment, FAW-Volkswagen is at the forefront of accelerating change. Spare no effort to introduce new products into the Chinese market, so that the brand's product line in China is gradually enriched, grown, and tends to synchronize with overseas markets.
Inherit the classics and face the future. At present, FAW-Volkswagen will face new challenges that have never been experienced before. With 30 years of leading advantages accumulated in traditional fields and the confidence to reconstruct new benchmarks in the market, FAW-Volkswagen has embarked on a new journey in 2022. In the future, it will stand out under the "encirclement and suppression" of new forces, continue to strengthen the exploration and deep cultivation of the Chinese market, continue to play a leading role as an industry leader, and FAW-Volkswagen will also usher in the next thirty years in the midst of change.