Innovation is innate and leads the times without boundaries. 23 years ago, GUANGQI Honda's first global synchronous model domestic Yayou line and the country's first 4S store opened, synchronously creating a new era of products and ecology; 23 years later, GAC Honda has fully developed its electric business, breaking its own boundaries, and opening the road to the advancement of the electric era with extreme integration.
On March 29th, Guangqi Honda's new electric brand conference with the theme of "Pole And Movement" was launched, and a new electric brand e:NP was released. In order to provide users with the new pleasant value of the electric era, Guangqi Honda has achieved a comprehensive leap forward in four major areas of product research and development, production intelligence, sales channels and service models through vertical integration of all fields of the system. New products, new factories, new VI, new channels, new car life experience and all other user experience-centric changes, your boundless, by you.
Extreme boundless, surging by you. At the press conference, the first model e: NP1 Polar 1 officially debuted, and released the Chinese name Polar 1. Integrating the three charm values of "movement, wisdom and beauty", Jipan1 uses a better pure electric power experience, a more cutting-edge intelligent technology experience, a more advanced aesthetic enjoyment experience, and the most extreme Honda driving experience, so that the unprecedented pure electric driving fun is about to explode.
9 million manic dreams set off again
e:NP powers the mobile dream with new value
Entering the new era of electric power with increasing competition, in order to provide new solutions to meet user travel in all dimensions, Guangqi Honda integrates Honda's 70 years of car-making wisdom and its own 24 years of heritage, drives electric transformation with electric product layout, and accelerates electric transformation with new solutions in all fields.
At the head of the tide, Guangqi Honda opened the road to the advancement of the electric era
China is the world's largest electric market, and Chinese consumers are also the "most knowledgeable consumers". According to the data, global electric vehicle sales reached 6.5 million in 2021, while the Chinese mainland market sold 3.2 million vehicles, accounting for nearly half of the world. With the continuous popularization of electric vehicles, users' views and needs for electric vehicles have become more mature, from the fresh experience of large toys to the pursuit of the attributes of the car itself and the experience of car life.
At the same time, Honda and Guangqi Honda are also making every effort to accelerate the transformation of electric power. Last year, Honda officially put forward the goal vision of "achieving carbon neutrality" and "zero fatalities" in 2050, based on its own wisdom accumulation of more than 70 years, to accelerate the upgrading of electrification and intelligent products. Adhering to the concept of "starting from the beginning and synchronizing with the world", Guangqi Honda carries the dream of Chinese automakers to build cars, and has continued to provide top-level services and products for Chinese consumers for 24 years. In the face of the new era of electrification, GUANGC Honda is eager to work with everyone who dares to subvert and dare to change, and broaden the new world through a new personality mobile life and car life.
Because of this, Guangqi Honda has launched a new challenge for the future, integrating product value and experience value to the extreme, and a new electric brand e:NP came into being.
Boundless by you, with the ultimate fusion to build electric full value
e:NP naming is rich in connotation, conveying the brand attitude of creating the ultimate pure electricity value for users. "e" table "energize" and "electric"; "N" means "New" and "Next"; "P" means "Prime", which means the "exciting (extreme) driving pleasure" brought by the car, and the ultimate fusion between the "experience co-creation car life value" evolved from GAC Honda's unique full value system means "New & Next Prime" The pleasant value of a new dimension is provided.
In the new electric era, only by starting from the needs of users, breaking through the boundaries and integrating products and values can we win the joy of more users. This is also the origin of the e:NP brand declaration "Boundless by your NEW VISION, NEW EXPERIENCES", that is, everything is decided by the user, everything comes for the user, breaking the boundaries and bringing users a different new experience. e:NP also has four brand personalities of pioneering exploration, open integration, ease and co-creation, to help realize the new mobile dream.
The advent of e:NP is full of the spirit of guangqi Honda's courage to meet the challenges of the new era, and also shows the company's supreme sincerity and ultimate determination to leap forward to the electric industry in an all-round way.
Break the boundaries and move the real thing
Strategic measures across all areas accelerate the electric transformation of enterprises
Guangqi Honda's electric business has been accumulating power for a long time, "extremely dynamic and genuine". For the creation of e:NP, Guangqi Honda not only has the continuous launch of products, until 2025 at the pace of 1 model per year to continue to launch a new brand series of electric models; but also with great boldness to break the boundaries of the past business, in the product research and development, manufacturing, sales channels and service models of the four major areas of innovative integration, with the system of upgrading to help promote the comprehensive layout of the electric era to jump.
The ultimate borderless R&D, breaking the boundaries between global and local resources
In the era of electrification, China's research and development capabilities and experience in pure electric models rank among the best in the world. Facing the world's largest electric vehicle market and the users who understand electric vehicles the most, Guangqi Honda has played 24 years of localization precipitation, integrated Honda's more than 70 years of car manufacturing wisdom, and relied on China's unique advantages in the fields of "electrification" and "intelligence" in the field of talent and partner resources, to have today's e:NP stunning debut.
In order to develop the world's leading electric products that are more suitable for China, guangqi Honda's R&D team has traveled every road in China in the past few years. The ultimate use of two major technology incubation bases- Honda Technology (China) Co., Ltd. and Guangqi Honda Automobile Research and Development Co., Ltd., to carry out countless grinding and debugging; at the same time, built a strong and open localized circle of friends, developed hand in hand with the battery industry leaders, and cooperated with domestic leading intelligent enterprises, and finally developed high-end pure electric products that adapt to more than 20,000 road scenes, helping China to become Honda's global electric leap engine.
The ultimate boundless intelligent manufacturing breaks the boundary between "quality manufacturing" and "intelligent manufacturing"
Over the past 24 years, Guangqi Honda's pursuit of manufacturing quality has won the trust of more than 9 million users. The unique "extreme environment" + "extreme working conditions" double limit certification and other extremely demanding quality standards have achieved the excellent reputation of Guangqi Honda's "global quality manufacturing".
Facing the more personalized electric era, GUANGQI Honda has blessed personalized products with global "quality manufacturing", allowing users to enjoy the joy of personality and driving fun. The new new energy exclusive factory will be completed and put into operation in 2024. In addition to the full application of 5G technology and the introduction of a number of advanced intelligent equipment and systems, the new factory also builds flexible manufacturing capabilities for products through "intelligent" innovation at the production end such as parts inventory, assembly site and logistics correspondence, realizes rapid response to personalized product needs, and creates a benchmark for Honda's "smart" and "low-carbon" factories.
The ultimate borderless channel, breaking the boundaries between physical and virtual online
In 1999, GAC Honda's "four-in-one" service model created a precedent for 4S sales and service in China; today, GAC Honda once again brings a new channel solution to the automotive industry. Guangqi Honda focuses on the four major scenarios of "see-select-buy-use" to create an online and offline dual-channel integration model for the sales of e:NP1 Polar Pan 1.
The newly upgraded cloud showroom provides real-time 3D interactive car viewing and voice explanation services, allowing customers to easily see cars online without leaving home; e:NP also adopts an online sales model, and users can order with one click through the GAC Honda APP to achieve a transparent and efficient car purchase experience. Not only that, Guangqi Honda has also created a new offline electrified sales service store and supermarket system. The electric sales and service store integrates comprehensive functions such as product display, new car delivery, and after-sales service, and creates an experience space for users to have both shopping and social interaction. Supermarkets focus on using convenient geographical locations to create a faster and more intuitive offline car purchase platform for customers. This year, the electrified sales and service stores will be accurately built for double-limited cities and key cities, and the supermarket model will be fully laid out in major cities across the country.
Online car viewing, offline experience, online booking, offline delivery. Through the seamless connection of online and offline scenarios, e:NP brings users a convenient, efficient, and easy and free purchase experience.
The ultimate borderless service experience, breaking the boundaries between customers and partners
Over the years, GUANGQI Honda has continued to cultivate and create cultural values. Not only has it created the industry's phenomenon-level fan culture carnival - Guangqi Honda Manic Dream Festival, but also used the special store as a platform to carry out the "Fun Link Chuangxiang Car Life" nationwide, and created a better life with more car owners through activities such as space sharing and cross-industry cooperation.
In order to launch e:NP1 Polar Pan 1, Guangqi Honda has gone further, not only broadening and deepening the fan car culture, but also integrating with the fan car service to achieve a boundless service experience. Relying on the new electrified sales service stores and more than 600 special stores across the country, through the digital platforms such as the Guangqi Honda APP and the on-board intelligent guidance interconnection system, we perceive the demand for cars in advance, and create the ultimate service experience for users through worry-free and convenient means such as picking up and delivering cars and door-to-door service vehicles, and the travel service is also carried out through the electrified sales service store to provide users with shared travel solutions. Online, with the Guangqi Honda APP as the platform, through the content sections such as circles and car owners co-creation, combined with the membership point system and car friends' associations, etc., interest in co-creation in breadth is co-created; offline, based on the living area of the electrified sales service store, community operations are carried out around fans, city clubs, etc., and emotional co-creation in depth.
The service experience is boundless. Connected by the user's interest, e:NP realizes the upgrade and transformation from "serving customers" to "smart partners", allowing users to truly achieve zero anxiety in using the car and achieve co-creation and growth with the brand.
The first product was unveiled
e:NP1 Polar 1 redefines electric driving fun
The vertical strategic integration of the four major areas escorts the future development of e:NP; and the official debut of the first model makes the strategy of the e:NP brand land. At the press conference, the first model of e:NP1, e:NP1 Polar 1, made a stunning debut. "Pole" extreme, contains the inner desire for the unknown, "surging" surging and implying the collision of inspiration and ideas. e:NP1 Pole Pan 1 not only integrates the charms of movement, wisdom and beauty, but also integrates the new brand value "Prime Pole", and has done the ultimate in the details of all fields such as development, production and sales. The e:NP1 Polar 1, which has undergone the ultimate polishing, will start a new electric driving fun journey with users.
Inherit the essence of Honda car manufacturing and create the ultimate driving fun
e:NP1 Polar Pan 1 adopts a new intelligent and efficient pure electric architecture e:N Architecture F, which integrates a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform, bringing an unprecedented dynamic experience.
From planning to design and development to the whole process of manufacturing, e:NP1 Polar Pan 1 not only pursues the pleasure of driving, but also insists on maximizing the quality of the rear seat. According to the user's daily actual use scenarios, e:NP1 polar pan 1 optimally sets the motor, and finally integrates more than 20,000 scene algorithms in the electronic control program. Due to the unique instantaneous high torque output characteristics of the motor drive, resulting in the occupants are prone to cause a sense of vertigo, e:NP1 Polar Pan 1 through the continuous adjustment of pedal response and power output characteristics, as well as repeated adjustments to the seating system and suspension system, so that the user's body posture and line of sight changes and changes in the attitude of the vehicle are always integrated, truly realize the silky and accurate driving pleasure without motion sickness. To maximize the experience, the e:NP1 Polar 1 also adds Honda EV sound to the Sport mode, allowing users to create a passionate and unfinished driving experience through accelerated sound.
Intelligent control ecological integration and upgrading, to build the ultimate intelligence
Based on the e:N OS full-stack intelligent control ecosystem, e:NP1 Polar 1 realizes the evolution from passive intelligence to active intelligence. e:N OS integrates Honda SENSING safe driver assistance system, Honda CONNECT 3.0 exclusive version of pure electric vehicles, and intelligent digital cockpit based on the over-the-top HMI system to build a new intelligent control ecology and bring peace of mind and comfort to the intelligent experience. In addition, the e:NP1 Polar Pan 1 is also equipped with Honda's first DCC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver with temperature.
The styling design is dynamic and refined, presenting the ultimate aesthetic
e:NP1 Polar Pan 1 adopts Honda's new design language e:N Design, based on the design concept of "one touch of the future", presenting the beauty of dynamics, technology and wisdom in an all-round way. The ultimate interior and exterior design and CMF design, showing e: NP1 polar turbulence 1 smooth and seamless, washed and intelligent futuristic sense; emphasizing the extreme sport of the body structure, combined with the front and back of the body body, to create a momentum ready to go; clean and smooth body curved surface and sharp line theme to cooperate with each other, appear exquisite and refined; and the combination of appearance and color also brings a fashionable and clean new image; the front of the car is very futuristic luminous H standard, and the new Honda text at the rear, All highlight the new posture of honda electric brand; the charging port is perfectly integrated into the front face, and the "Heart beat heartbeat interaction lamp language" moves with the power when charging, and the breath and inhale are full of life experience.
"Pole" leads to boundless fun, "Pan" leads the electric trend! e:NP with the joy of driving, for you! It is believed that the arrival of the new electric brand e:NP will bring users a different electric driving fun and car life experience. Guangqi Honda's integration of Honda's 70 years of experience in car manufacturing and its own 24 years of heritage will undoubtedly accelerate the development process and pattern transformation of China's electric market.