With the development of the times, games have become the most mainstream way of entertainment, and at the same time, they have also shouldered more and more responsibilities of spreading culture. In the past two years, many domestic first-line game manufacturers have taken "traditional culture" as a plan to break the game, play the cultural card, use games to promote traditional culture, increase the game heritage, and have achieved fruitful results. One of the most outstanding is NetEase's ancient style online game "Against the Cold Water".
As NetEase's flagship martial arts online game, "Against the Water Cold" in the research and development stage, it undertakes the heavy responsibility of "promoting traditional culture", the game development team buried its head in the classics, based on historical classics, for players to create a vivid Northern Song Dynasty life picture, from brick by brick in Beijing, large to the grass and trees of the West Lake, from the bustling street market to the song and dance poetry in the game, each place hides a rich cultural heritage. With the excellent restoration of the sense of atmosphere, "Against the Cold Water" has attracted the attention of a large number of players as soon as it is listed, becoming a blockbuster masterpiece.
After the game is on the right track, the development team of "Against the Cold Water" has not stopped the construction of cultural heritage, but has intensified. For example, when the Spring Festival came in 2018, "Against the Water Cold" restored the Spring Festival style of the Northern Song Dynasty in the game, including many customs that made players feel fresh, such as pasting spring cards and changing door gods. Due to its considerable restoration of some details, the game has also received double praise from CCTV and Xinhua News Agency, becoming a rare example of being positively reported by the mainstream media in the game industry.
Being able to be praised by mainstream media reports is inseparable from solid "infrastructure construction". According to the players' summary, the official "Against the Cold Water" has never spared the details of cultural dissemination, so that the virtual world can be built both real and huge. For example, the motion capture of the male Suqian in the game is the famous dancer Huang Doudou, while the motion capture of the Hongyin genre is performed by Tang Shiyi, chief dancer of the National Opera and Dance Theatre. In addition, the game's promotional song is also a star-studded gathering, and even the national team singers Tan Jing and Sa Dingding have been invited out, which is unique in the online game industry.
"Against the Cold Water" can "pry" so many national team-level artists to stand for themselves, and the core key is that these artists are responsible for non-commercial projects that are highly bound to traditional culture. For example, the reason why Teacher Tan Jing is willing to contribute to "Reverse Water Cold" is that she was moved by its vision of spreading the traditional opera culture of the Middle Way, so she deliberately cooperated with "Reverse Water Cold" to reinterpret the popular network opera song "Red Ling" to promote the "Pear Yun Pavilion" in the game.
Speaking of "Pear Yun Pavilion", it is also an important attempt of "Against the Cold Water" in the field of traditional culture. As we all know, although the opera culture is broad and profound, but because of the form of reasons, and contemporary young people have a long distance, and in order to spread the beauty and essence of traditional opera to young people, "Against the Water Cold" officially built an antique stage "Li Yun Ge" in the game, and has invited Kong Aiping, the winner of the plum blossom award, the highest award of opera, Mr. Jiang Jianguo, president of the China Huangmei Theater, and Ms. Wu Yaling to do motion capture and singing, accompanied by Hollywood-level motion capture technology in ultra-high-standard audio. In the game, the classic songs such as "Peony Pavilion" and "Liang Zhu" are perfectly reproduced, so that many young people can still appreciate the charm of these national essences when playing games.
Since it is an opera stage, there are always new plays staged. In the latest expansion film "Spring Festival" of "Against the Water Cold", which will be launched on March 31, the official of "Against the Water Cold" invited Wu Suzhen, a famous yu opera artist and winner of the plum blossom award, the highest award in the opera industry, to interpret the classic famous section of Yu opera "Mulan" "Big Brother Liu's Speech" in the way of holographic performance. The continuous investment in a public welfare play content, the official demand for promoting traditional culture in "Against the Cold Water" can also be seen.
The production of the game refers to historical classics, the motion capture employs national first-class dancers, the promotional song is presented by the national team singer, and many winners of the highest awards in the opera industry personally stage classic plays in the game. Saying that "Against the Cold Water" is the martial arts online game with the deepest cultural heritage, do you agree?