Classic old works login Steam, is now the most common thing, recently, the veteran mobile game manufacturer Cairo company will be its simulation business series popular works for the PC side of the transplant, Steam also specially opened the "simulation game festival" promotion week, can be described as a good wind with strength, should be a "grand event" of good things.
Cairo games in the minds of players has always been a good reputation, in china, most of the players are in the establishment of genuine awareness, contact with the ancient mobile games such as Cairo's most classic "Game Dev Story", although the 16 Yuan Battle, Arab King developers, Famitong score and other paragraphs that appear in it are not well understood, but the unique charm of the game is also transmitted to the hearts of each player through pixel graphics. Cairo, where piracy began, is perfect for making up a wave of tickets through sentiment.
But surprisingly, the five games ported by Cairo this time have received a lot of bad reviews, for nothing more than two reasons:
1. Poor transplant performance
On the basis of the mobile version, no changes have been made at all, the SL memory and reading function needs to close the game restart, and the first release even has the old problem of not being able to use the Chinese input method.
2, the game content is small
As a sketchy business game, the speed of player growth and access to resources is still relatively fast, which leads to the unlocking process of all the content of the game is only four or five hours, which is very pitiful on the PC side.
And these two deficiencies, in the end, fell on the cost performance of the game, in the case of promotion, the transplanted several works are priced at 60 yuan, the first discount -22%. The inadvertent transplantation and poor process make this make-up ticket somewhat "expensive". Without the sentiment bonus of Cairo games, the same cost-effective game would be difficult to sell on Steam, and in fact, the sales effect of this port is also very bad.
We can refer to a PC native game "Game Dev Tycoon" that is obviously somewhat "cottage" in the theme, released in 2013, the price is 6 US dollars, the national price is only 13 yuan, the game has accumulated 33,000+, 95% praise, also as a promotional product of "Simulation Game Week", and the recent sales are also dozens of times that of Cairo transplant works. In fact, the gameplay of this game is a European and American version of the "Game Development Country", set some game segments in American culture, and the process length has been adjusted accordingly, but it is still a skit game of no more than 10 hours.
Li Kui lost to Li Ghost, putting aside the sloppiness of this Cairo transplant work, in fact, behind it reflects the pricing problem of the "hand turn" game.
We know that in recent years, the operation of indie games "end to hand" is very popular, such as last year's commercial "Dead Cell" mobile version, the game for mobile input redesigned level difficulty, but retained all the PC content, becoming the most playable Rogue game on the mobile platform. From the keyboard to the touch screen, the price of the game has changed from 80 yuan to 30 yuan, in fact, the mobile version of the cost performance is higher, because it comes with two paid DLC for the PC version, which is equivalent to the value of most of the body. The price of the mobile game on the international Google Store is $9, which is also the "cabbage price" compared to the original price of Steam's $25.
The market positioning of buyout mobile games is so cheap, and at the same time, it shows the commodity and service of the game. The market share of buyout mobile games is less than 5% of the mobile game market for many years, the market is bigger, but the plate is getting smaller and smaller, as a commodity, it is necessary to reduce the price to open up more consumers, resulting in the unit price of the buyout mobile game continues to decline. The service is reflected in the different prices of the same goods in different markets, and the consumption power of people in different regions is very different.
The "end to hand" games have chosen to cut prices sharply, so is the "hand to end" mobile game can legitimately rise sharply, this time Cairo is planted on this plan.
The reverse example is the domestic "Full Moon Night", the game has slightly adjusted in the operation mode, in line with the widescreen display ratio, retaining the free + DLC buyout form of the mobile game, and received a lot of praise on Steam, and the price of the DLC is consistent with the mobile version.
A better approach is to unify the PC and mobile accounts, and the two platforms charge a one-time fee, which is more common in music rhythm games, but the difficulty of such operations will come from the distribution platform.
Discounts are easy, and it's not so convenient to want to raise the price.