Finally, on the penultimate day of Q1 2022, Intel officially released the Iris ARCA series of mobile discrete graphics. The use of Xe HPG microarchitecture, built-in XMX matrix AI engine, and with the help of XeSS super sampling technology and its own 12th generation Core ADL-H/P processor platform dynamic optimization, the overall performance is improved, the game/content creation experience is stronger. After completing the formation of the I+I platform, the next step is to accept the user's inspection time!
Judging from the official introduction, arc A series of mobile discrete graphics cards are divided into three sub-series of ARC 3/5/7, and the ARC 3 that has been released is currently positioning mainstream games. It can be seen that the subsequent release of products is stronger in game performance.
The ARC 3 series features the Xe HPG microarchitecture with a built-in XMX AI matrix engine that provides 16X of hashrate for INT8 inference.
In addition, with the help of Intel XeSS super sampling technology of AI deep learning, I believe you also understand. With this technology, low-resolution frames can be reconstructed into high-resolution frames to significantly improve the smoothness of the game at low configurations.
For content creators, especially video codec users, Intel claims to accelerate (code/decode) the full AV1 hardware up to 50 times faster than software encoding.
Optimized with its own 12th generation Core platform, it is a natural feature of ARC. Dynamic power sharing in Deep Link can be matched according to the actual power requirements of the CPU/GPU to improve performance and experience. Of course, in addition to the reasonable allocation of CPU/GPU power, Deep Link can also mobilize discrete graphics cards and core graphics to code together to further improve performance.
Judging from the specific parameters of the A350M/A370M product released today, the entry-level mobile discrete graphics card positioning is undoubted. It is believed that the so-called I+I platform should only be equipped with 12th-generation Core P series mobile processors. Judging from the listing price of ARC 3 unique notebooks at $899, the actual e-commerce platform price should be around 6,000 yuan.
At present, in the mainstream market, the 6000 yuan price notebook with the 12th generation Core processor is more with the MX450 unique display, and the price of 7000 yuan is mostly used RTX 3050, so there is not much market space left for the ARC 3 model.
In terms of time, generally September is the starting point for major upstream chip manufacturers to upgrade and iterate products, so Intel wants to establish a sharp brand image, it seems that there is only half a year. If the ARC 3 momentum is not created to reach consumers, then the ARC 5/7 is in a more awkward position, let alone participating in the competition of the next generation of mobile platforms.
But it's all up to time, and we'll let the bullets fly first.