Although new energy vehicles are "prevalent" at present, many fuel vehicle owners have also said that oil prices are high, and they are about to be unable to add fuel. But there are still many young people who are willing to choose a high-quality fuel car for better driving pleasure, such as the most popular compact car in China - MAZDA 3 Axela.
With high value, high quality, high performance and strong personalization and other product characteristics, MAZDA 3 Axela can be said to directly hit the inner needs of the younger generation of consumers. You know, in the price range of more than 100,000, compared with the "mediocrity" of competing models, in order to meet the needs of young people for personalization and driving pleasure, MAZDA 3 Axela has become the maverick existence.
That being the case, what secret weapon does MAZDA 3 Unxella have that can capture the hearts of young people? How is the MAZDA 3 Axela under the new C position of Gen Z car consumption sought after by young people? Today we analyze and analyze together.
First, appearance is justice: the soul of both inside and outside is beautiful
For consumers, good-looking and enduring designs can often make people get freshness in the long-term process of using the car. In the MAZDA 3 Axela, you can't see that its shape has too many sharp straight lines, but it is covered by constantly changing curved surfaces, which is Mazda's "soul design", which is also a design method that is completely different from other car manufacturers.
This design is placed on top of the MAZDA 3 Axela, and it always gives you that visual impact, which is where the soul is designed to be "moving".
It is worth mentioning that with its fashion-forward design style, MAZDA 3 Unncella has won numerous awards: the German Red Dot Design Award in 2019, the China Car of the Year Award in 2020, the World Design Car of the Year Award, and the World Car of the Year Top Three. Every honor is a tribute to the sense of design of the MAZDA 3 Oncella.
Inside, the MAZDA 3 Oncella's overall interior style is quite simple, and the human-centered design concept highlights the presence of the cockpit and allows the driver to focus more on driving.
In terms of material workmanship, the center console adopts a rare leather wrapping material of the same level, which not only brings a more comfortable experience in the touch, but also improves the sense of grade in the car in terms of visual effects. In addition, the block area is also decorated with piano paint panels, and the details can be said to be quite in place.
Overall, the INTERIOR OF THE MAZDA 3 ONXELLA IS AS LARGE AS AN INTERIOR MATERIALS TO A SMALL DESIGN DIFFERENCE, AND EVERY DETAIL REFLECTS MAZDA'S PEOPLE-ORIENTED DEVELOPMENT PHILOSOPHY. In such a set of seemingly simple interior styles, there is Mazda's consideration of practicality and convenience, so that consumers can identify with this car from the bottom of their hearts.
Finally, MAZDA 3 Axela continues to influence those consumers who love Mazda with the soul-moving beauty of both inside and outside, and with its stunning exterior interior design, it also profoundly explains what is the real "appearance is justice".
Second, intimate configuration of comprehensive protection: so that the entertainment life of Generation Z is greatly enriched
For young people of Generation Z, it is often necessary to switch frequently between work and life, so it is particularly important whether a car has a car with a thoughtful configuration for comprehensive protection.
At MAZDA 3 Axela, Mazda built the Mazda Yuelian system for the young people of Generation Z based on its own unique "people-oriented" concept. With the upgraded 8.8-inch central control LCD large screen and central control knob, the intelligence has been further upgraded.
In terms of car-machine interconnection, MAZDA 3 Axela's Yuelian system supports Apple Carplay and Android Auto functions, which are compatible and greatly facilitate car life for young people who are accustomed to using mobile phones.
In terms of interior tranquility, the MAZDA 3 Axela also brings a higher quality experience to consumers under Generation Z.
In order to improve sound insulation, the engineers of MAZDA 3 Axela chose to separate the horn from the door panel to reduce the holes that affect the sound insulation. In addition, while reducing the number of holes in the floor mat, the MAZDA 3 Axela was designed to combine the remaining holes with accessories, thus completely blocking all the holes and thus improving the quietness of the car.
Secondly, in the layout of the car audio, Mazda also combined with human characteristics to develop the Mazda ring field acoustics and sound sound. Thanks to this sound system, the MAZDA 3 Unncella has built a high-quality sound space in the car where the sound needed can be heard naturally, so that the occupants can comfortably savor the sound and acoustics of the engine.
Reflected in the daily life of the car, the MAZDA 3 Axela is now no less than many higher-level mid-size cars in the cockpit atmosphere and sound insulation and tranquility during driving. Therefore, it has to be said that such a MAZDA 3 Axela has indeed greatly enriched the entertainment life of consumers under the Z generation.
Third, fish and bear paws can be both: comfort and handling of the driving experience
With a high-value exterior interior and intimate configuration, the MAZDA 3 Axela also achieves "fish and bear paws" in terms of comfort and handling.
First of all, in terms of comfort, the MAZDA 3 Axela uses a more ergonomic seat, which allows the driver and passengers to have a comfortable and reasonable sitting position at all times.
Secondly in chassis form, the MAZDA 3 Axela is equipped with sEB butterfly bionic rear suspension. It should be known that the SEB suspension is currently manufactured by Nippon Steel in Japan, which is a fully imported component, combined with the ergonomic seat, Chuangqi Blue Sky high rigid body and Bridgestone tire with a softer tire wall, and simulates the "balance function of the human joint" when driving, so as to achieve a higher dimensional human and horse integration without pressure and pleasant driving experience.
After actual driving, the MAZDA 3 Axela equipped with the SEB butterfly bionic rear suspension not only provides timely road surface feedback but also filters the fine vibrations and bumps on the road surface when passing through unpaved roads, thus ensuring better riding comfort.
Finally, in terms of handling, the MAZDA 3 Axela equipped with Chuang chi blue sky technology is used at low and medium speeds, its positive throttle response speed, flexible power output characteristics, and the matching between speed and speed are also the places where young people under the Z generation enjoy the driving pleasure it embodies.
In addition, in order to better improve the handling, the GVC PLUS "Acceleration Vector Control System" upgraded version of the MAZDA 3 Onksella has added a "positive torque enhancement" system, so that every car lover can drive without emotion and indulge in the feel of steering. These configurations further ensure that the rear passenger's sloshing is also minimized when the front driver is hitting the direction. Therefore, this is both a manifestation of comfort and a further interpretation of the concept of human-centered manipulation.
In short, it is thanks to the blessing of Chuangchi Blue Sky Technology and the concept of human-horse integration that mazda 3 Axela has been shaped into the character it is today. For young consumers, in the face of such a handy driving experience, it is indeed impossible to think about it or not. It is with all these strengths that the MAZDA 3 Axela can continue to be sought after by young people.
Written in the end: As the master of the Mazda brand, the MAZDA 3 has sold more than 6 million units worldwide since its birth in 2003, creating a sports sedan legend. And excellent product strength + user perspective is its secret magic weapon to win the world. In the future, we also believe that this Japanese automobile brand, which continues to bring surprises and pleasant driving experiences to users, will be able to gain more people's love and recognition, and become the most dazzling pearl in the history of the global automotive industry. (Text/Univision Auto Dazhuo)
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