Many times, some people walk and walk and disperse, and some enterprises develop and develop and fall.
Smart phones as our daily electronic products, in just a dozen years, there are new brands appearing, there are also old brands decaying, once very popular, a blink of an eye may become a thing of the past. Today everyone is still using the streets and alleys, and may not be found tomorrow.
This is the cruelty of the business factory, and it is also the law of the world.
Today, we will take stock of those brands that were once brilliant but are not in the center of consumers' sight, and perhaps in your past, you have also been interested in and pursued some of the products under these brands.
Nokia
The king of the functional machine era, the tide of the era of smart machines surged forward, indulging in the glory of the past without knowing it, resulting in a ship turning around and the beach stranded.
In the entire history of mobile phone development, Nokia is definitely a name that cannot be ignored, and in this short decade, Nokia has launched too many impressive classic models, and then look at the current smart phone, you will sigh that the designers at that time were really imaginative, only you can't think of it, no Nokia can't do it.
However, how brilliant it was in the past, how tragic it is to look back on it now. From the world's first to the acquisition of only two years, not only countless consumers around the world did not react, perhaps even Nokia itself did not know what happened, as Nokia CEO Joma Orila said in the unified Microsoft acquisition, we did not do anything wrong, but somehow, we lost.
Now Nokia is still in the mobile phone market, but basically has the main elderly machine, the mainstream smartphone market has been difficult to find its traces.
Motorola
Basically and Nokia belong to the brothers and sisters, once the gemini of the functional machine era, now no one cares, let people sigh. But as things stand, Motorola is clearly much better than Nokia.
After experiencing the same process from peak to rapid decline to acquisition with Nokia, Lenovo Mobile phones have regained the Motorola brand in the past two years, and have gained good popularity and sales with several cost-effective products that have come in.
Just hopefully, this isn't another flash in the pan for Motorola.
Meizu
Meizu is undoubtedly a very regrettable brand, because it had the opportunity to become a first-line head manufacturer.
I just didn't expect that the MX3 of that year was already the peak of Meizu. After that, it is a step wrong step by step, all kinds of pushing and turning, personnel flow, and the product line is chaotic and unclear.
In the end, the small factory in a quiet corner turned from a joke into a reality. Huang Zhang's dream has finally become a dream.
Once Meizu, there was never a shortage of good products, nor a lack of loyal users, that god-like product, pig-like marketing, did not want to become a product has not lost, sales have not won.
Today's Meizu is still in a safe corner, the mobile phone focuses on the high-end, the update iteration is slow, and there is no sound after the release. Charm Blue has been resurrected from captivity, and operates a variety of accessories outside of mobile phones, from mobile phone cases to umbrellas to clothes.
After all, there was once a big guy in the circle who said that it is not profitable to make mobile phones.
Cool
Once a member of the China Cool Union, now it is also a small factory in the south.
Unlike Nokia, although it relies on operators to become bigger and stronger, the cool faction developed in the era of feature phones has also achieved not many achievements in the face of the wave of smart phones, but the farce with 360 mobile phones and LeTV mobile phones has ended all this.
From one of the Chinese Cool Links, to the launch of the big god brand hard steel millet, as well as many patented technology leanings, Coolpad is one of the old manufacturers with a more successful transformation, but obviously this is far from enough. Any industry, relying on seniority and generation, can only last for a while.
Now Coolpad, a brand new team, is starting again, hoping to stick to it.
LG
To say that once the most innovative brand in the mobile phone industry, LG must be in the discussion, from the curved screen to the rotating screen to the modular, LG almost tried the various forms of mobile phones, but still can not find the answer to save the mobile phone department in the water and fire.
In 1995, LG Electronics founded the mobile phone division, so it almost witnessed the development process of functional machines and smart machines, and achieved the third place in the world at its peak, but even so, from glory to decline, it was only a few years.
The high-end market Apple Samsung is proud of the crowd, the low-end domestic manufacturers Xiaomi, OPPO, vivo tiger eye, LG's market share is constantly squeezed, and finally in 2021 LG mobile phone officially stopped producing mobile phones, a generation of giants ended.
ZTE
The same old communication manufacturers, from functional machines to the current smart phones, ZTE mobile phones along the way, there have been brilliant in the middle, but now more is bleak.
There are no explosive products, rare marketing publicity, no consumer discussion, but still constantly updating products every year, so tepid, and so has always existed.
Sony
Sony's black technology is well known, but the continuous losses of the mobile phone mobile department are also obvious to all.
Sony mobile phone is also a brand that began from the era of feature phones, belongs to the "big brother" in mobile phones, and implements the attributes of Sony products that have always been designed and blackened, such as focusing on music printed on the mobile phone With Walkman Logo, assisting in taking photos more than ten years ago on the mobile phone with optical zoom, the Sony Ericsson products of that year always have a point to impress you.
The era of smart phones is the well-known Xperia series to fight the world, but also in the long river of mobile phones left many classic models, including the world's first transparent screen mobile phone Xperia X5, with a special gamepad Xperia Play, the phone under the glowing transparent bar Xperia S and balanced symmetrical waterproof Xperia Z, etc., Sony products have never lacked technology and imagination, but the smart phone this road is indeed how to go ahead is foggy, can not see the lights.
With the strong strength in imaging, today's Sony mobile phones to "micro single phone" transformation, the latest Xperia PRO-I equipped with 1-inch CMOS, in the fiercely competitive mobile phone market, from a point to cut is a good choice.
However, how much time is left for Sony phones.