With the volatility of the international crude oil market, from 24:00 on March 31, domestic oil prices ushered in another rise. The rise in oil prices has formed a pattern of "six rises, zero falls and zero stranding" at the beginning of the year. Compared with a few years ago, if the 50L fuel tank capacity of the private car is filled with No. 92 gasoline, it will pay 83 yuan more than before, and the No. 95 gasoline will pay 88.5 yuan more.
Stimulated by high oil prices, some netizens have joked that the money spent on refueling in a month is just enough to buy an ordinary bicycle, and they are already planning to ride a bicycle to work. On April 2, when many fuel car owners have turned "full" into luxury, Auchan Automobile fired the first shot of oil replenishment in the industry.
Large amounts of oil replenishment to achieve refueling freedom
This time, Auchan Automobile announced that it will take out 60 million liters of oil supplement benefits to help oil prices return to the 7 yuan era. During the period from April 1 to April 30, consumers can get 2,000 yuan cash oil card under ordering Auchan X5, and 4,000 yuan cash oil card under Order auchan X7 PLUS, and every weekend there is a chance to draw 10,000 yuan of cash oil supplement, the earlier the booking, the more chances of the lottery, the greater the probability of winning!
In addition, consumers can also pay attention to Auchan Auto's online cloud group purchase, participate in the live broadcast room 5.5 yuan / 7.7 yuan second kill 1000 yuan cash fuel card and other additional benefits, win more oil supplements, to achieve refueling freedom.
Taking the current Auchan X5, the main sales model of Auchan Automobile, as an example, its fuel consumption per 100 kilometers is 6L, and the fuel cost of a year is about 10,440 yuan under the premise of driving 20,000 kilometers a year and 8.7 yuan per liter of No. 92 gasoline. After obtaining the 2000 yuan oil card, the actual expenditure is 8440 yuan, and the actual cost per liter of oil is 8440/1200 = 7.03 yuan, completely returning to the era of 7 yuan oil price.
Moreover, if the new owner is lucky enough to draw 10,000 yuan in cash to make up the oil, it will not only return to the era of 7 yuan in oil prices, but the equivalent of one year's fuel costs are paid by Auchan Automobile. In addition, not only in the oil price of real money to subsidize users, in the car purchase policy, Auchan Automobile also brought 3 car purchase gifts, including financial discounts up to 7200 yuan, replacement subsidies up to 4000 yuan, and 5 years of basic traffic free and other benefits, so that users have no pressure, 0 anxiety throughout the process of down payment, monthly payment, and car use.
Create explosive models and take into account service innovation
As the saying goes, there is no love for no reason! Auchan Automobile in the past year to sales growth of nearly 50% year-on-year performance, in the market by the user's pursuit, the fundamental reason is that the brand has always put the interests of users in the first place, in addition to the user as a family, from the user's point of view to carry out care and warm action, in terms of product strength, has also been unswervingly fulfilling the "value for customers, is the customer to pay twice the cost" this product concept.
Among them, Auchan X5 series is equipped with a new generation of Blue Whale 1.5T engine and Blue Whale 7-speed wet dual-clutch transmission composed of a power system, with the industry's rare track mode, on-board no wheat K song and other configurations, all accurately meet user preferences, becoming the first choice for young people to buy cars.
The Auchan X7 PLUS is the first to popularize technology such as face recognition, APA automatic parking, DMS customer care system to 100,000-level SUVs, so that customers can enjoy the convenience brought by the 200,000-level technology configuration. Moreover, the strength of the five major aspects of "appearance, space, quality, intelligence, and power" is advanced, and it also fully reflects the product strength that has become a benchmark at the same level.
This year, Auchan Auto will also launch the Auchan Z6, positioned as the flagship model of the new intelligent sequence. As the pioneering work of Auchan's new sequence, the arrival of Auchan Z6, with the newly created edge and environment design language, cross-level intelligent configuration, and diversified power system selection, will create a greater sense of value and satisfaction for users.
In addition, from the industry's first "double insurance and double exemption" policy, to the industry's first respect for membership system will run the service through the whole life cycle of "selection, purchase, use, repair and exchange"; from inviting 100 users to walk into the Great Hall of the People and participate in the Auchan X7 listing conference, to each station "super tester" is personally verified by users every inch of the strict quality of the product...
Auchan Automobile has always taken "maximizing user value" as the source point of all actions, anxious for customers, thinking about what customers think, doing what customers need, willing to invest real money and silver for customer needs, paying practical actions, seeing practical results at the same time, but also interpreting its dedication to the "customer-oriented" brand concept.
The launch of the 60 million liters of oil supplement can also be seen as another vivid practice of Auchan Automobile's "customer-led" brand concept. Grasp the product with the left hand to create a series of high-quality cars; grasp the service with the right hand, launch a series of intimate policies; let the user's sense of value satisfaction always exceed the user's own expectations, which is the biggest secret of auchan brand appeal in recent years.