It is also difficult to win, and it is also difficult to "break" it. How does Jiangling Ford Lingrui break the stereotype of joint venture SUVs?

Written by /duang

Edited / Kilig

Design / Zoi.

A few years ago, we never thought that the automotive industry would be forced to press the pause button because of the sudden epidemic, the 95 oil price suddenly soared to open the "9 yuan era", and the lack of core and less core led to the car waiting for three or five months has become the norm... In the face of time, do you think that the absolute impossibility is really impossible?

The heat of the SUV market has always been extremely tempting, some brands use cost performance to kill a blood road, and some brands use technical recognition to consolidate their position, such as Tanyue and CR-V joint venture brands. So, is it possible that cost-effectiveness and technology can be reflected in one car at the same time?

Of course! Jiangling Ford Lingrui, which was just listed not long ago, may be the "possibility" you want. With the price of a small SUV, you can get a high-quality joint venture medium-sized SUV with space, configuration, power, etc., and Lingrui will not be "tricking" me, right?

Break the market saturation theory and heat up the circle layer of mid-size SUVs

It is no exaggeration to say that each brand can not get their hands on the sedan, but there must be a SUV that can hold the field. After all, in the domestic consumer market, the main theme of the SUV is sung more "actively" than anyone. Based on the diversified needs of domestic consumers for car scenes and the "big" pursuit of car space, there has even been a grand scene of 49 SUVs listed at the same time in China in a month.

Throughout last year, a total of 353 SUVs were on sale in the market at the same time, new people continued to attack, the old people dominated the screen, and the market for SUVs tended to be saturated. But the saturation of quantity does not mean that the quality is in place, in the face of the increasing number of product markets, in order to break through from hundreds of SUVs, the key is how to break the normalization of the SUV market and break out with "quality".

Looking closely at the recent new works, the listing of Jiangling Ford Lingrui is most likely to become an opportunity to open this saturation mouth.

A new medium-sized SUV positioned as a "wide-body high-energy pioneer", with the space size of the star joint venture mid-level SUV such as Tanyue and CR-V, and in terms of configuration, it has thrown a few streets away from the same class of models, and even surpassed the level.

"Such a car must be more expensive than most joint venture SUVs, right?"

No, the official price of Lingrui is 139,800 to 165,800 yuan, which is in the same range as that of Qashqai and Binzhi with lower class models.

Everyone wants to break through, but not everyone has the ability to break through. Product strength is the key to this breakout battle, and it is also the most important factor that determines whether consumers pay or not.

Since consumers have a "big" pursuit of SUVs, it is arranged. The wide-body design is Lingrui's first move. With a length of 4630mm, a long wheelbase of 2726mm, and a cross-level width of 1935mm, Lingrui directly enlarges the space inside the car to the extreme. Under such a premise, Lingrui achieved 295mm of the best aisle space of the same level and 117mm of the optimal rear knee space of the same level.

Looking at this one after another beyond the conventional spatial data, the comfort of Lingrui's ride seems to be seen. And not only can people stretch out in the car, but the storage space for things is also handy. Lingrui also has a maximum of 1422 liters of trunk space, a family trip, easy to pocket.

Pioneer Technology is the second trick of Lingrui. At the moment when the new forces are prominent, intelligence is already the "most simple" requirement for the car, and if there is a joint venture car that can play tricks in this simplicity, it is naturally popular with consumers.

In terms of intelligent driving, Lingrui is equipped with ford Co-Pilot360 intelligent driving assistance system, LRAS track reversing, DCLC intelligent lane change assist, APA 5.0 fusion vision fully automatic parking and other functions that are almost impossible to match in the same level of models.

Lingrui's third trick is high-energy quality. Compared with space and intelligence, quality assurance can be said to be the most basic thing, but it is easy to be ignored. In Lingrui, the best proof is its pursuit of active and passive safety.

6 airbags provide all-round protection for drivers and passengers, the blind spot of the front and lower vision reaches the leading 6.4 degrees, and the driving vision is wide and comfortable; and the Co-Pilot360 Intelligent Driving Assistance System is supplemented by the Co-Pilot360 Intelligent Driving Assistance System to keep abreast of the road conditions around the body. In terms of passive safety, Lingrui is equipped with 1500MPa high-strength thermoformed boron steel as standard, even reaching the strength level of the aircraft landing gear, and the application of strong steel materials in the vehicle height is 65.4%. In terms of safety, whether active or passive, Lingrui can take into account for you first, which is really intimate.

Under the outstanding product force of wide body design, pioneering technology and high-energy quality, Lingrui can not only gain a firm foothold in the same level, but also cross the level, nor can it be said!

Explosive potential, the car does not talk much

We all know that the competition for SUVs in the range of 100,000-200,000 is particularly fierce, especially the joint venture brands, almost all of which are camped here. Among them, there are sales representatives such as Volkswagen Tangaku, Toyota Rongfang, honda CR-V, etc., while there are big hit players such as Nissan Qashqai and Hiromoto Binzhi who are slightly lower in the level, and a little higher, there is a slightly "noble" existence such as Oncowe. Obviously, the arrival of Lingrui will inevitably be matched with these competitors, so can the newcomer Lingrui be able to block ten?

The first is the similar price of Tanyue and Rongfang, from the size point of view, Lingrui's length, width and height are better than Tanyue and Rongfang, especially the width, it is more than 75cm of space. Although the wheelbase of Tanyue is 5cm more than that of Lingrui, due to the design concept of Lingrui's wide body, Lingrui is significantly larger from the perspective of body type, and the riding experience will be more comfortable.

As for the power, Lingrui is equipped with Ford's high-performance 1.5T EcoBoost170 engine, with a 7-speed wet dual-clutch transmission, the maximum power is 125kW, the peak torque is 260N·m, the NEDC 100 km fuel consumption is only 6.3L, the WTLC (closer to the daily use value) fuel consumption is 7.5L, and it also eats the "affordable" No. 92 car, taking into account the high performance and low fuel consumption.

Tangaku is equipped with 1.4T and 2.0T turbocharged engines. Among them, the maximum power of 1.4T is 110Kw, the peak torque is 250 N·m, and the maximum power is 120 kW. The 2.0T model is divided into high and low power

The engine, the power output is indeed strong enough, but it is also a bit luxurious, and it still eats No. 95 gasoline, which is far less practical and economical at home than Lingrui.

In addition, Lingrui has also achieved downward compatibility, and the price range overlaps with small SUVs such as Nissan Qashqai and Hiromoto Binzhi, but the latter are ruthlessly crushed in terms of positioning, configuration, and power. Especially the intelligent configuration, in the face of the price is more than 50,000 higher than its own Oncovi, Lingrui even won with a more comprehensive, cost-effective configuration.

Lingrui is full of sincerity in the configuration, 12.3-inch central control screen, navigation, voice control, OTA upgrade, Co-Pilot360TM intelligent driving assistance system and other advanced features, even the latest technology released by the Tencent Technology Conference at the end of 2021 - Tencent TAI4.0 car machine system is standard, and the above models are also missing oncovi's full-speed adaptive cruise, 12.3-inch full LCD dashboard.

From the same level of competitors to downward compatibility to upward breakthrough, as a new SUV in the new era, Lingrui has both the good technology and high quality of the joint venture brand, and the cost performance that brings benefits to users, in the face of encirclement and suppression from all directions, Lingrui can break out of the siege with no less than any model around it.

Write at the end

The advantages and disadvantages of the product show the value of the brand behind it. In 2021, the cumulative sales of Ford brand passenger cars for the whole year were 237,646 units, an increase of 20.29% year-on-year. Among them, Jiangling Ford's passenger car sales were 30,200 units, an increase of 6.2% year-on-year.

In the face of such a severe Chinese market today, it is not easy for Jiangling Ford Technology to maintain orderly growth in sales. At the moment when independent brands are constantly testing upwards, the fight is more cruel, and Jiangling Ford Technology obviously needs to come up with more products that meet market expectations to walk through this one-way and crowded canoe bridge.

With the acceleration of the "Ford China 2.0" strategy, Jiangling Ford continues to accelerate the speed of product updates, the former Lingyu, Lingjie S and the road shakers have formed a product matrix of compact SUVs, medium-sized SUVs, medium-sized SUVs, and now plus a "more than enough than the next, still not vain" Lingrui, improving the product matrix while meeting the personalized needs of consumers, but also contributing to brand development and sales growth.

President of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. Xiang Dongping

As Xiang Dongping, president of Jiangling Ford Automotive Technology (Shanghai) Co., Ltd., said at the "Challenge Night": "We challenge the limitations of space to create a leading American wide space and comfortable experience; we challenge the integration of intelligent technology and the essence of human nature, so that forward-looking and innovative digital mobile terminals are within reach." With the most competitive and sincere products, we will create a young new Ford that is china's cutting-edge and beloved. ”

Lingrui is only the beginning of the Ford challenge, and the next Jiangling Ford Technology, there are still many "Lingrui" people on the road.

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