Although the Beijing Auto Show in April was not held as scheduled due to the epidemic, this did not hinder consumers' enthusiasm for car purchases. After the first quarter, manufacturers have fully examined the situation of this year's automobile market environment, April should be the key node for manufacturers to launch their own blockbuster products, and then the cylinder brother will take you to see what blockbuster new cars are listed in April:
SAIC Audi - Q6
With the localization of BMW X5, Audi is naturally not willing to fall behind. Especially for SAIC Audi, which does not have many cards in hand at present, the arrival of Audi Q6 can be said to be a "shot in the arm". Although it is said to be a special supply for China with the A7L, the Audi Q6 has more potential to become a sales force.
Complementing Q5L, Audi Q6 does have its own unique advantages in the face of the current liberalization of the two-child family and the three-child policy. Even if the MLB platform is one level lower than the Q5L, who cares, the larger space and the blessing of the third row of seats, but the same pricing as the Q5L, this differentiated competition Is the situation that Audi wants to see. Q6 just fills the price range between Q5L and Q7, forming a product chain from Q5L to Q6 to Q7, covering a more comprehensive market.
The Q6's 2980mm wheelbase is reminiscent of Volkswagen's Tuon, which is actually a sister model. Then in terms of pricing strategy, from the current high pricing of Tuon, it can basically estimate the pricing of audi Q6 that will be released. This "end-to-end" pricing strategy has been seen on a number of Audi and Volkswagen sister models on the same platform before.
Finally, in terms of power, the Q6 will be paired with the EA888 Evo 4's 2.0T turbocharged engine (yes, the fourth generation EA888 used by the Overseas Golf GTI), with a maximum power of 231 hp and 265 hp, depending on the power. Overseas media have given this engine a high evaluation before this, and the installation of this engine will also open the gap between Q6 and Tuon from the product strength.
Cylinder Brother Reviews:
With a length of 5099mm, a width of 2014mm, a height of 1784mm, a wheelbase of 2980mm, more space and a more attractive price, it has become the killer of Q6. In the case of more advantages than the proportion of Q7 body, for the future sales of Q6, the cylinder brother still has certain expectations. But whether SAIC Audi can have sincerity in pricing has become the key, and the embarrassing situation of the A7L hopes not to repeat itself.
Changan Ford - Mondeo
Previously, EVOS was once rumored to be the successor of the new "Mondeo" and said that there would be no new generation of Mondeo in the Chinese market. But in fact, Ford believes that the Chinese market still needs a B-class sedan, and even if Europe and North America have stopped production of Mondeo, the sixth generation of Mondeo led by the Chinese design team is still breaking the situation. As a result, a new Mondeo that better understands Chinese consumers came into being.
At the beginning of Mondeo's pre-sale price, its "starting price" of 159,800 has caused an uproar in the industry. The price range that is equal to that of the Japanese A-class sedan is a pure B-class sedan, and the whole series is equipped with a 2.0T+8AT transmission as standard. Even if compared with other American brothers Mai Ruibao XL and Regal, the other two entry points are 1.5T + CVT power equipment, so the comparison appears that Mondeo is "full of sincerity". The horsepower of 238 horses and the acceleration level of 6.5 seconds per 100 kilometers can be said to be competitors who cannot find fuel sequences within 150,000.
In terms of exterior interior, the slogan of "more Ford, more China" is still fully instilled in the new Mondeo, although the front face is quite similar to the EVOS launched before, but the lower body and more streamlined body side, as well as the Chinese people's love for sedans, I believe Mondeo will be more attractive.
The 12.3-inch full LCD instrument and the 27-inch 4K through-touch screen on the interior, connected to the center console, further get rid of the boring monotonous shortcomings of American cars, and even the new power brands have to be praised.
Higher sense of technology + lower entry price, the sincerity of the new Ford Mondeo is self-evident. In my opinion, the special offer has become a compliment for the new Mondeo. Before that, the old Mondeo may have wanted to put the original American luxury spirit into the Chinese market and suffered losses, but now under the design and leadership of the Chinese team, Mondeo has thought of the most urgent needs of consumers for a B-class sedan. With staggering pre-sale prices, it remains to be seen whether Ford Mondeo can stir the B-class market again.
MG - MG5 Scorpio
Autonomous A-Class cars are moving in the direction of sports, which has become an irreversible trend. With the "one hit" of Shadow Leopard, independent brands have increased their weight in this market segment, including Geely Binrui COOL and Dongfeng Fengshen Yixuan MAX. But as the most athletic MG, it naturally will not miss the opportunity to continue to increase the weight.
When the MG 5 was launched, it was priced at only 67,900 yuan and was described by many media as the first car for young people. Although it was once looked down on the line, the MG 5 can be said to speak with strength. Mg5 sold nearly 18,000 vehicles in February, occupying the 7th place in the car sales list, and the sales volume exceeded 10,000 units for seven consecutive months, it can be said that MG fully understands the needs of young people. Cheap enough, good enough performance is the last word, MG knows the truth.
Therefore, the launch of mg 5 Scorpio is also quite reasonable. Surrounded by a more sporty style, the CVT gearbox is replaced into a 7-speed dual-clutch transmission, and the MG5 Scorpio has to face the current sporty A-class market that is enough to "roll inside", and the appearance and strength need to be improved successively. 1.5T181 hp, zero time 6.9 seconds, braking distance of 35 meters, professional sports chassis tuning, sports car-grade steering and power system, and "cornering artifact" XDS curve dynamic control system.
MG 5 Scorpio seems to want to tell its buyers that it is no longer a "look of goods", even if it occasionally goes up and down the track to "wave a hand", it also has enough foundation to let young people "taste" the fun of sports.
In the interior, MG still creates a sense of technology quite in place to attract the attention of young people. The new dual 12.3-inch screen design and sporty one-piece seat combine a sense of technology and sportiness. MG in many models equipped with the combination of Roselle intelligent cockpit system and 8155 chip believe that many people are not unfamiliar, self-learning ability of The Dharma engine AI semantics is indeed quite easy to use, in the screen touch feedback response will not appear stuttering situation.
Cylinder brother comments: MG 5 Scorpio with constellation blessings and eye-catching yellow as the main color, it really makes people bright from the senses, so it is quite easy to quickly take away the attention of many young people. But MG's racing heritage is in stark contrast with other brands, so Brother Cylinder hopes that MG can give this car more room to upgrade to meet young people's imagination of sports models, not simply to attract young people, but to become a "symbol" of young people's faith, just like Civic.