This year, the light truck market has changed from "incremental competition" to "stock competition", the growth rate of vehicle sales has slowed down, and manufacturers and dealers are facing greater operating pressure.
How to compete for the market in the stock market? Futian Pilot gave the answer - using the Blue Bull King product with the strength of the king fried product to give dealers the confidence to compete in the Red Sea.
This "Zhiyuehua" product, which lasted for two years, went deep into more than 50 counties and cities across the country, and covered 350+ urban logistics scenes, has become the "signature dish" of Futian's pilot dealers nationwide since its listing, and even during the epidemic period, many users are also admiring and returning satisfied after booking. The reporter interviewed four representative regional dealers across the country, and the situation they reflected made the blue bull king's popularity jump on the paper.
Foton's strong brand power endorsement users are full of trust
If the market is seen as the sea and the enterprise is seen as a ship, then the brand is the ballast stone. When the market is calm, everyone moves forward normally, but when the weather suddenly changes and the waves appear, the role of ballast stone is highlighted.
As a leading brand of Commercial Vehicle Enterprises in China, Foton Motor has a strong empowerment of its sub-brands, which is particularly dazzling in today's market context. Users who come to see the name said that Foton is a big brand, an old brand, and it is not wrong to choose Foton's products, and they have full trust in Foton Automobile.
Li Hui, general manager of Harbin Xinyuanda, told reporters: "Users have a strong stickiness to the Futian brand, and they think that Futian is a big brand, and the quality is reliable and guaranteed. Although the epidemic in the northeast after the Spring Festival is often serious, 8 units were snapped up at the beginning of February, and it is believed that sales will be more impressive after the epidemic subsides. ”
Wang Xuegang, brand manager of Linyi Nanwo, said, "In the competition with competitors, the power of the Futian brand has been fully demonstrated. More than 60% of the users of blue bull king are repurchased, and some group users said that they have identified Futian, and they will not buy it in the future. “
In addition to product strength to ensure user stickiness to the brand, service strength is also an important part. "We have been working with the Foton brand for fifteen years and have witnessed Foton's consistent practice of providing users with maximum value in after-sales service. There is a service station within a radius of 50 kilometers; green rescue is guaranteed to reach within one hour; the speed of parts deployment is fast, and the user is in a hurry to change parts and detach the existing commodity pieces for emergency rescue. Wang Xuegang said, "Good service has created a stubble of customer trust in the Futian brand, especially in the National VI era, let us have more confidence in Futian products." Last year, we started selling Blue Bull King as soon as it was listed, and the manufacturer gave the target of 500 units at that time, but we set ourselves a target of 800 units. ”
Full of youthful factors Fashion and trend sense is hard to resist
Excellent product power is the golden key for Navigator Blue Bull King to open the door to hot sales. Since its debut, Blue Bull King has attracted many young generations with its youthful design language. The four dealers all said that most of the users of Blue Bull King are post-85s.
Fashion trendy appearance, spacious cab space, power rearview mirrors, shock-absorbing seats, these functions, is to attract young users "to the hand".
Wang Yong, brand manager of Yunnan Zhongqiong, said: Truck users tend to be younger, and they pay more attention to self-perception in car selection. Pilot Blue Bull King has been liked by many post-90s since entering the store, taking the two owners who bought a car last month, they basically came with demand when they came to see the car, and when choosing a car, they emphasized that the appearance should be novel, the seat should be equipped with shock absorption function, and the navigation and reversing image function should be configured. The Blue Bull King was perfectly suited to their requirements, and they did not hesitate to place an order at that time.
Blue Bull King focuses on the logistics scene of urban distribution, and some users use it to receive orders on the platform after buying a car. The younger generation attaches great importance to the appearance of the vehicle and the comfort of the cab, and the above items are not available in the competition and are unique to the Blue Bull King. Hit the user's pain points, in the overall price is not much higher, cost-effective, as Nanjing Changchun general manager Xue Changchun said, "Some users come back and forth into the store five or six times, and finally buy our products." We have insight into the psychology of the user, as long as he has tested the drive, it is planted in the heart. “
The reporter learned that the manufacturer also launched an unbeatable financial policy, zero down payment, 24 months of interest-free, for the temporary financial difficulties of young people to remove the last obstacle to buy a car, which is also a powerful measure for Futian manufacturers to help young people find employment and wealth under the epidemic.
Oukang Power Blessing Blue Card Light Card Perfect CP
Although the Pilot Blue Bull King has a variety of powered vehicles, after the interview, the reporter learned that the models matching The Oukang power have sold better.
Oukang 2.5L engine adheres to the concept of "maximizing efficiency" research and development, with the five advantages of province, strength, quiet, light and long, and Blue Bull King in the field of technology research and development, optimization and matching and service support for all-round cooperation, through the transportation scene for customized development, after the installation of the vehicle to achieve the perfect balance of power and cost performance.
The power of blue light truck competitors is mostly from the original organic cylinder expansion or contraction cylinder, and Aucom is a newly developed new product. With a maximum output of 180 hp and a torque of up to 330 Nm at low speeds of 1000 rpm, it is powerful. Using internationally advanced combustion technology, the fuel consumption of 100 kilometers is 9% lower than that of competitors. The lifespan of the B10 reaches 700,000 km.
Thanks to the blessing of Oukang Power, users engaged in the heavy-duty transportation of cement, metal, concrete and other building materials in Nanjing are favored by the pilot Blue Bull King. Xue Changchun introduced: "According to our research on the users of the Sold Blue Bull King, on the one hand, the Oukang engine is powerful and explosive, with the characteristics of fast start, fast acceleration and fast overtaking, and heavy-duty transportation is also relatively easy; on the other hand, the Oukang engine is equipped with the Blue Bull King, and the overall cost performance is higher than that of the same level of aircraft with the Blue Bull King, and the fuel-saving performance is better." The power of good products is subtle, and purchased users often introduce new users to the store, thus promoting sales. ”
Linyi dealers told reporters that they have completed the sale of 100 units, and after the epidemic eases, sales will be faster. The more difficult the market environment, the more the product can return to value. The prosperity of The Pilot Blue Bull King interprets a most simple truth, creating the greatest value for users, and users will definitely agree and pay for it.