Recently, the Association of Automobile Manufacturers released sales figures for March 2022, of which GAC Toyota Saila sold 6,444 vehicles in a single month, and the sales trend in recent months has almost continued to rise.
From the beginning of the birth of domestic dealers to be criticized by countless people, to the current almost official guidance price parity sales, Xena can be said to thrive in the scolding. After all, as a main family car, occasionally taking into account the business car of the tool car, The Sai Na should not have attached the premium attributes of high-end MPV such as Alpha.
As the saying goes, this is the other, and seeing the wind and water of the race is bound to affect the sales of competitors. Sure enough, looking at SAIC-GM-Buick GL8 sales, it continued to fall to 7,839 units in March after falling below 10,000 units in February this year.
Roughly calculated, in January, the Syna sold 4329 units, the Buick GL8 sold 16057 units, and the two cars added up to 20386 units. In February, the Xena sold 4,120 vehicles, and the Buick GL8 sold 9,090 vehicles, adding up to 13,210 vehicles. Coincidentally, in March, The Syna sold 6444 units, and the Buick GL8 sold 7839 units, adding up to 14283 vehicles.
Suddenly, it was found that as buick GL8 sales declined, Xena was soaring. The author boldly speculates that it was Xena who snatched away the potential owners of the Buick GL8? Maybe it really is!
But the question is, will the gap between the two cars be narrowed? Is it possible for Xena to overtake the Buick GL8? I think anything is possible!
First of all, from the perspective of product strength, Xena, as a new car, is originally more fresh than the Buick GL8. As the first MPV model of GAC Toyota's TNGA architecture, Xena not only inherits the safety advantages of the TNGA-K platform, but also makes its body size reach 5165 * 1995 * 1765mm wheelbase 3060mm, coupled with the consistent space optimization of Japanese cars, Xena has enough strength to break the wrist with the Buick GL8.
More importantly, compared with the Buick GL8 painless 48V light mixing system, Xena is equipped with a new enhanced version of the 2.5L HEV hybrid system, the system comprehensive power of 183kW, 2.5L engine maximum power of 141kW, thermal efficiency of up to 41%, the official 100 km fuel consumption of 5.9L, the actual performance can refer to the current Highlander, daily commuting costs have indeed been greatly reduced.
In the final analysis, the reason why Xena has the potential to explode is also due to the fact that it was sold as an import for a long time, when the Senna not only had a 3.5L V6 large-displacement engine, but also provided full-time four-wheel drive, counting the premium cost, landing nearly 500,000 yuan. The SienNA therefore gives consumers the impression of being high-end. Nowadays, the official guidance price of Xena is directly reduced to 300,000 yuan, which makes some potential users see hope.
Of course, the terminal dealer from the once high, to now gradually sober, give up the price increase is also a large part of the reason. After all, Xena and Highlander have the same "bottom" and sell for almost the same price abroad. The domestic price race is already tens of thousands of yuan more expensive than Highlander, it can be said that the profit of the bicycle is very considerable, if the dealer also wants to increase the price, it is really impossible to say. (Do not rule out that there are still dealer price increases in the future, but if there is a must not compromise, simply consider other MPV)
In summary, the Buick GL8, whether it is the shape or the interior, has made consumers aesthetically tired. In addition, the powertrain is not excellent, the daily commuting cost is not low, and the overall performance is ordinary. In addition, the home Buick GL8, which may even be mistaken for a driver, is very embarrassing. The Buick GL8 Evia is more like self-deprecation, and the proportion of sales is extremely low.
It is these objective reasons that give Toyota Xena the opportunity to take advantage of, coupled with the crazy price increase behavior has been complained about by countless people, terminal dealers have to give up the price increase, Xena finally ushered in the opportunity to turn over. If you had to choose between the Toyota Xena and the Buick GL8, what would you choose? Or say you have any other model that is more recommendable, let me know in the comments section!
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