In the domestic online game industry, every once in a while there will be a topical game, and to say that the most popular and topical game in recent years, it must be NetEase's ancient style online game "Against the Water Cold", this game has become the "topic king" in the game field since its listing in 2018, first attracting the attention of top players such as Wang Sicong and PDD with stunning screen performance, and then being rumored to be making enemies everywhere, negative news that there are mines at home to play, on the Internet about "the game should be cool" The waves of sound are even more wave after wave, which continues to this day.
There is a reason why many people are not optimistic about "Reverse Water Cold" from the beginning, after all, when "Reverse Water Cold" was listed, it was already the era of mobile games, the market share of domestic online games gradually narrowed, and the new IP was even more difficult. Officially because of this layer of survival worries, the official of "Against the Cold Water" especially likes to "rub hot spots", and the means of invigorating them are endless. Although it has attracted the attention of many people, it has also made many players of other games gradually resentful, and the negative spread of "Reverse Water Cold" has been used as a way to relieve boredom, and the continuous accumulation of various factors has made more and more players feel that "Reverse Water Cold" not only "collapsed" at the beginning, but also died soon.
However, although the ridicule of "cold water" "to be cool" has gone viral on the Internet, few people have calmly thought about such a problem - when a game is about to launch a fourth anniversary version from the listing to the present, it is still constantly clamored for "to be cool", doesn't it mean that the game has been living very healthy? This is also the case, since the listing, "Against the Cold Water" has been in the top three positions of ancient wind online games, and even in recent years, because of the continuous enrichment of game technology and gameplay content, the gap with competitors has become wider and wider, and it has become a goal that is difficult to surpass, and even when the game expansion film is exposed, even the heat of "League of Legends" must be firmly pressed under it.
Why is it that a game has been said to be "cool" for four years, and it is still alive and well, and even shows signs of becoming more and more popular? The most fundamental reason is the official diligence of "Against the Cold Water". If you can summarize the updated content of "Against the Cold Water" over the years, you can find that the game's project team can be regarded as the "labor model" level in the industry. In less than four years since its release, "Against the Water" has launched 13 expansion packs in a row, and each expansion pack has achieved "content enrichment", not only has a large number of optimizations and updates for the game content, but also carries a large number of fresh and even original game play content, from heroic wargames, desert island survival to the second class, fertility system, open world and even multi-person cohabitation manor, each update, let the game further transform, refreshing.
On the other hand, the sluggishness of the entire end game industry has also given "Against the Water Cold" the confidence to continue to update - because of the relationship between the earlier launch time and the gameplay mode has long been solidified, there is no MMORPG on the market that can do weekly content updates like "Against the Water Cold" and new expansion packs every quarter. This makes "Against the Cold Water" after the advent, can always maintain the market-leading advantage, many "Against the Water Cold" players even if for various reasons abandon the tour, go around, or return to this river and lake to continue to "breathe", such as the game's fourth anniversary expansion pack has just been exposed, there are a large number of local tycoons choose to return to the high-profile preparation game new area.
It is foreseeable that in the future days of "Reverse Water Cold", there will still be a large number of players who ridicule its "cool", and as long as there is still this sound, we also know that "Reverse Water Cold" is still the most competitive online game on the market, and its existence is still a great threat to other games, what do you think?