The new journey of Striving | where the "creativity" of the round comes from

Fengkou financial reporter Wang Beibei

Recently, ApexTire 2021 China Tire Annual Election was announced, and Sailun was awarded the three honors of Annual Energy Saving and Environmental Protection Tire, Annual Energy Saving And Fuel Saving Truck and Bus Tire, and Annual Green Low Carbon Benchmarking Enterprise with the excellent performance of its new liquid gold tire products - S01 and SFL12.

Prior to this, Sailun Liquid Gold Tire has also won many awards, including the EU Label Regulation Double A Grade, the China Rubber Industry Association "Tire Label Grading Standard" 3A Grade, T V Rheinland "Energy Saving Pioneer", etc., and is praised as the fourth generation of tire products that can lead the world rubber tire industry to iteratively update.

As a landmark innovation in the history of the world tire industry, liquid gold tires are a significant part of Sailun's 20-year history of scientific and technological innovation.

20 years ago, a group of entrepreneurs took "industrial rejuvenation of the country" as their responsibility and "helped China's rubber industry stand on a new height in the world" as their mission, and founded Sailun.

In the past 20 years, in order to achieve the strategic goal of "technology autonomy, manufacturing intelligence, brand internationalization", The Wheel has continuously created a number of industry firsts: the world's largest 63-inch giant radial tire independently developed, filling the gap in the domestic industry; released the world's first rubber tire industrial Internet platform - "Rubber Chain Cloud", creating a new model of coordinated development of the whole industry chain of rubber tires, and the world's first tire intelligent factory... Behind the continuous attack is the ingenuity of Sailun to "make a good tire".

Where does the constant stream of "creativity" on the wheel come from?

Layout "rubber chain cloud", racing wheels gallop overseas

Global strategic layout, Sailun is the first tire enterprise in China to eat crabs.

In 2012, Sailun Group took the lead in going abroad to create the first overseas tire production base in Vietnam, becoming the first tire enterprise in China's tire industry to set up a production base overseas; in 2019, it established an annual output of 2.4 million ACTR intelligent tire factory in Vietnam, with the release of production capacity, the Vietnam factory has become an important strategic layout of the company.

In 2020, when the epidemic led to a global economic shutdown, the advantages of Sailun's globalization strategy were further highlighted, and overseas Vietnamese factories became an important growth point for Sailun's profits.

In 2021, Sailun's planned project of 9 million high-performance semi-steel radial tires in Cambodia will become another production base for its overseas layout. The project was successfully completed and put into production in only 9 months, allowing the industry to witness the speed of the round again in the case of the epidemic raging abroad.

Behind this is inseparable from the help of Sailun's industrial Internet platform - "Rubber Chain Cloud". As the world's first rubber industry Internet platform that is truly put into use, "Rubber Chain Cloud" has realized the change from manual operation in the traditional tire production workshop to intelligent robot replacement of the whole process, achieving full-link intelligent manufacturing, greatly improving production efficiency, significantly reducing operating costs, and shortening the production cycle. For example, in 2020, the high-performance intelligent all-steel load-bearing radial tire project with an annual output of 3 million pieces in Seilun Shenyang was put into operation in just over 200 days, which comprehensively refreshed the speed of factory construction in the field of rubber tires, and the new level of intelligent and unmanned equipment has also become a new benchmark for intelligent factories in the industry.

"The promotion of the global layout of Sailun is of great significance to better meet the needs of overseas markets, enhance the competitiveness of enterprises and expand market share." The person in charge of sailun's related business said that in the future, on the basis of the Southeast Asian base, sailun will not stop the pace of globalization. "We want to be closer to the market and customers, respond more quickly to the needs of the market, and share the value of new materials and new technologies with consumers and partners around the world." The person in charge of the relevant business of The Wheel said.

Disruptive and innovative racing wheel concentration

Since 2006, mainland tire production has been ranked first in the world, and the total production capacity of tires accounts for 35% of the total global production capacity. It can be said that the mainland has realized the transformation from a weak tire industry country to a tire industry power in the world, and is on the road to pursuing the dream of a tire power.

In the view of Yuan Zhongxue, chairman of Sailun Group, innovation is undoubtedly the only key to breaking the bottleneck of the mainland tire industry. However, how to innovate has become an important issue for tire companies.

Harvard professor Clayton Christensen mentioned in the book "The Innovator's Dilemma" that the choice faced by enterprises is whether to continue innovation or disruptive innovation, and this dilemma is related to the overall development of enterprises. Among them, continuous innovation is to continuously improve and innovate on their original products, and most enterprises are continuous innovation. Disruptive innovation is an innovation related to the development of the enterprise in the next ten or twenty years, with large investment, long time and high risk.

It is understood that most tire companies in China currently use the simulation method in product research and development, which is characterized by fast and does not require a lot of scientific research investment. However, without efforts in basic research, it is difficult to produce disruptive innovations.

In the eyes of industry insiders, whether there is subversive innovation is a key indicator of whether China can move from a tire manufacturing country to a strong country.

Sailun has proved with practical actions that domestic tire companies can also achieve disruptive innovation.

"We have carried out innovation without reference to competitors, at the same time, our innovation is quality innovation, purposeful innovation, otherwise the technology is advanced, if it can not be made into an industry, it is meaningless." Xu Shuliang, chief consultant of the National Rubber and Tire Engineering Technology Research Center and executive vice president of the Yiweiyi Rubber Research Institute, said.

It is with this determination and tenacity that after more than ten years of intensive research, Sailun independently developed and produced liquid gold tires. The tire is produced using a new high-performance rubber material developed by the world's first chemical rubber technology. As a tire that has completed systematic scientific research in China, liquid gold tires have greatly improved roll resistance, wet slip resistance and wear resistance, and have become the representative of the "4.0 era" of the tire industry. Tested by the international authority IIADA, the liquid gold car tires have reached the EU Labeling Regulation A (the highest grade) in terms of rolling resistance and wetland grip.

Today, Sailun Group has realized the mass production of liquid gold tires, and has established cooperative relations with more than 20 OEMs such as Geely, BAIC Off-Road, BYD, Sinotruk and Dongfeng Motor. According to the completed tire evaluation data of many models, many of the main performance indicators of liquid gold tires exceed their original tires.

Behind the many honors and recognitions of liquid gold tires is the determination and boldness of the ten years of grinding a sword. Since September 2011, the National Rubber Center carried out basic research on chemical rubber refining technology to June 2020, when the construction of the world's first chemical rubber refining project of 300,000 tons was officially launched, and Sailun has been quietly working in the field of basic research for ten years.

"We must take the road of independent research and development, the process of research and development is to constantly summarize the process of exploration in failure, the process of continuous improvement in experimentation, there is no overnight success, so our slogan is: the company dares to pay for failure." This is Yuan Zhongxue in an interview about encouraging innovation, tolerance of failure when proposed, he believes that without this investment, there will be no success in the basic research of the wheel, and the basic research for the wheel to bring vitality and spring, this spring will inevitably affect the next 5 to 10 years of China's rubber tire competitiveness and influence in the international market.

Under the "double carbon" target, the racing wheel accelerates in the corner to overtake

Different from foreign century-old tire companies, domestic tires start late, high-end vehicle factories supporting tire verification time and other factors have caused Chinese tire companies to miss the best time to enter the supply chain of supporting tires of car companies, but Chinese tire companies are not without opportunities. Industry experts said that from a technical point of view, the gap between Sailun and the world-renowned tire brand is not very large, and even surpassed.

More importantly, under the "double carbon" goal, liquid gold tires have more imaginative development space. This also brings new opportunities to the round.

On the one hand, the demand for new tires for new energy vehicles makes tires that are more "green" themselves more core competitive. Compared with traditional tires, liquid gold tires can greatly reduce the fuel consumption and carbon emissions of the car during driving. It is understood that a car using liquid gold tires travels 150,000 kilometers, saves about 810 liters of fuel, and reduces CO emissions by about 2 tons, which is 6.8% lower than traditional green tires.

On the other hand, the realization of green environmental protection throughout the life cycle of tires is also a contribution that liquid gold tires cannot ignore. In the whole life cycle of raw material selection, manufacturing, product use and recycling, liquid gold tires have achieved breakthrough green, low carbon and sustainable development.

"At present, we are studying the energy cycle of the production process, and we believe that in the near future, the production of the entire tire can be more low-carbon." Xu Shuliang said.

The green low carbon and energy saving and emission reduction in the whole life cycle of liquid gold tires will help Racing wheels to achieve curve overtaking in the new round of competition, from following to leading, leading the transformation and upgrading of the world rubber tire industry in the new era.