Lead
Introduction
New York Auto Show – Reborn in the Age of Electricity.
Author 丨 Ma Xifeng
Responsible editor 丨 Du Yuxin
Editor 丨Zhu Jinbin
The Jacob Javits Convention Center in New York officially kicked off on April 13, 2022, marking the first restart of the New York Auto Show after two years of suspension.
This year's New York International Auto Show attracted more than 20 car companies from all over the world and hundreds of new cars, including General Motors, Ford, Toyota, Nissan, Bentley, Rolls-Royce, Lamborghini, Hyundai, Kia and so on.
"We're back! With so much change in exciting new products, technologies and advancements over the past two years, we can't wait to once again showcase the best that the industry has to offer potential car buyers in our region," said Mark Schieberg, president of the New York Auto Show.
The ongoing epidemic has made the New York International Auto Show, the oldest auto show in North America, very different in layout than before. Due to the expansion of the auto show footprint and the decrease in the number of brands exhibiting, the social distancing that needs to be observed during the auto show is well maintained.
Founded in 1900 and entering its 106th anniversary in 2006, the New York Auto Show attracts more than 1 million visitors each year, covering 815,000 square feet and surpassing the Detroit Auto Show, Los Angeles Auto Show, Philadelphia Auto Show and Chicago Auto Show in both history and scale.
It is reported that the former New York Auto Show attracted more than one million visitors to the exhibition, bringing more than 330 million US dollars of economic benefits to New York every year. The New York Auto Show, which has never been cancelled or rescheduled since World War II, has been suspended for two years due to the pandemic, which has had a huge impact on the local economy.
Therefore, the significance of this resumption is very significant. Whoever can perform well at this auto show will be able to "win at the starting line" for the brand in the next round of competition.
All-electric revolution
The transformation of electrification is not a new thing, and in this 11-day exhibition, the embodiment of the all-electric revolution that has swept the world will be told from all aspects - electric vehicles.
There is no doubt that in the development of electrification, there have been a large number of crossovers, SUVs and pickup trucks. Nearly every manufacturer in the showroom presented strong "evidence" of transformation. Many can't wait to see ford's debate with GM and Ram evolve into the future as the times evolve.
Before the auto show, the organizers of the 2022 New York Auto Show said that the focus of this year's New York Auto Show will be on pure electric models, and it is expected to provide relevant test ride test driving experiences for exhibitors.
At the media and industry day events on the same day, hundreds of new cars were unveiled. According to the information provided by the organizers, about a quarter of all the models on display this time are new energy models such as electric vehicles and hybrid vehicles.
This year, heavyweight models such as the Gazoo Racing Toyota Corolla, the all-new Nissan Z, Ford GT, C8 Corvette Z06 and Lexus LX 600 are on display next to their EV brothers. It's safe to say that while there's a bias towards electrification, all tastes are a little bit.
Because U.S. President Biden test-drove the F-150 pickup last year while visiting Ford's electric vehicle factory in Michigan, this all-electric version of the pickup truck attracted a large number of onlookers at the show.
Crucially, even the most basic level of acceleration of the F-150 Lightning or Hyundai's hit model, the IONIQ5, is enough to turn skeptics into believers and cynics into satisfied consumers.
In addition, Toyota's pure electric off-road model bZ4X, Chevrolet's electric Pickup Sorod, Kia's Jirui, automotive startup Cobera's C300, automotive startup DEUS's electric supercar Vayanne and many other new energy vehicles have attracted the attention of exhibition visitors.
In addition to the model moving closer to electrification, in order to electrify the test drive experience, there are many new changes throughout the auto show venue, one of which is the design of the exhibition area.
Last May, a $1.5 billion expansion of the Javits Convention Center was completed. At this auto show, the organizers specially designed an exhibition area of 250,000 square feet (about 23,225 square meters) for new energy vehicles, including a large indoor test drive track. Organizers say it's a new design that embraces the trend and allows people to enjoy a better test drive experience of electric vehicles.
On the same day, New York Governor Cathy Hochuer said in a speech at the Javits Convention Center that the New York International Auto Show has a history of more than 100 years, and although it has been interrupted for several years, it has finally returned. The return of the auto show shows that New Yorkers are recovering from the pandemic. One of the highlights of this year's auto show is the new energy vehicle, which is also the focus of New York's future advancement.
Japan and South Korea "smashing the field"
Although there are not many new cars unveiled at the New York Auto Show, fortunately, they are not expensive, and each newly released car has enough to watch. But what is different from the past is that the auto show in which country usually runs the auto show in the country, and the car company in the country will be the most concerned protagonist. The key new cars released by this year's Japanese and Korean brands are obviously more than European and American brands, but it is like a home battle.
There are not only flagship SUVs such as the new Hyundai Paristi mentioned above, but also performance cars represented by the Toyota GR Corolla, and of course, there are also some electric models full of future technology concepts.
Obviously, the Japanese and Korean systems are fully prepared for the New York Auto Show, and the models prepared are also important features of the Japanese and Korean systems, as well as the attributes of the North American market. So it's not hard to see why it was the highlight of the New York Auto Show.
Although the American brand has made steady efforts, it has been squeezed into the supporting role by the strong force of the Japanese and Korean brands, but there is no shortage of highlight models in the American models.
Local brand Ford officially launched the Ford GT Holman-Moody Heritage Edition. The new car commemorates the glorious history of the Ford GT in the top three during the 24 Hours of Le Mans in 1966. Previously, Ford has launched a number of special edition models.
The Jeep Grand Cherokee 4xe High Altitude Special Edition model was officially unveiled. The new car has a unique exterior kit design and will open orders for overseas markets in the second half of 2022.
The Jeep brand also debuted the Jeep Wagoneer L (long wheelbase version). After the future launch, Wagonee L's competitors will lock in the long-wheelbase version of luxury American large SUVs such as the Cadillac Escalade ESV and the Lincoln Navigator L.
In the context of the global epidemic that is not over, global car companies have not had an easy time in the past two years, while coping with the difficulties of transformation and overcoming the shortage of supply. So this time the New York Auto Show was successfully restarted after two years of suspension, which may give the global car companies that have not seen the light a little hope.
Although before the start of the New York Auto Show, the organizers had said that the focus of this Year's New York Auto Show will be on pure electric vehicles, but there are still some fuel vehicle products with high product strength.
The North American auto show, which was once the protagonist of american local brands, has become the main venue for Japan and South Korea this time, and the status and pattern between various car companies seem to have changed subtly. Next, I also hope that more auto shows will return to the public's attention and bring more surprises to everyone.
| Ma Xifeng |
A merry heart goes all the way.
Everything went smoothly.