Painted four seasons white tower, golden pagoda lotus map, golden character diagram... White Pagoda Temple and White Pagoda Temple Pharmacy jointly launched a hand-painted Chinese herbal medicine refrigerator sticker. On the wooden waist of different shapes, hand-painted white towers with different angles and backgrounds, each refrigerator sticker is unique. This fresh "cross-border" cultural creation "circle powder" many young people, the refrigerator will be "empty in seconds" when it is posted on the shelf.
Walking into the Fucheng store of Baita Temple Pharmacy, in front of the simple and traditional Chinese medicine bucket, the refrigerator stickers of different colors are very conspicuous. On the purple-black wooden waist in different forms, white towers in different scenes are painted: there are standing next to the red wall, hidden in the green trees, reflected in the sunset, and so on. In addition to the picture model, there are also refrigerator stickers with gold words such as "goods", "real", "price", and "real". Each refrigerator sticker is unique in shape and hand-drawn.
Wood loin herbs
The "Chinese time-honored" White Pagoda Temple Pharmacy is named after the White Pagoda of Miaoying Temple, which has a history of 150 years and has a deep cultural heritage. How to better show the ancient and diverse history of the White Pagoda Temple and the White Pagoda Temple Pharmacy? Hu You, head of cultural creation at the White Pagoda Temple, thought that it was possible to integrate the carrier of traditional Chinese medicine, the elements of the White Pagoda and the hand-painted process. "Not only the refrigerator sticker carrier, we also added Chinese medicine elements to the pigments, such as the gold in the picture, and used cinnabar toning."
The volume of Chinese medicine is vast, and it takes a lot of effort just to choose which herbs to use as the carrier of the refrigerator sticker. "You have to choose a hard texture, a regular shape, good color, good preservation..." Hu You repeatedly tested in a variety of medicinal materials such as wooden loin, ganoderma lucidum, chicken blood vine, Sichuan root, turtle shell, etc., and finally selected the wooden loin that matched the material required for the refrigerator sticker. In addition, painting on medicinal materials and painting on paper are very different, pigment concentration, the weight of the pen have to be repeatedly debugged, a stroke of dissatisfaction can only be wiped off the whole thing, just thinking about how to debug how to paint the effect is better, Hu You used it for a week.
"I really didn't expect that the refrigerator stickers would sell so hot, and every time they were on the shelves, they sold out in less than half a day." Ma Xuchu, head of cultural and creative research at Baita Temple Pharmacy, introduced that the traditional Baita Temple Pharmacy is adjusting in the direction of rejuvenation and modernization, hoping to narrow the distance between citizens and Traditional Chinese medicine by launching cultural and creative products, and people can come to pharmacies, not only to buy medicines and see doctors, but also to awaken everyone's attention to health care and spread the profound chinese medicine culture through a relaxed and pleasant way.
"In the future, the theme of refrigerator stickers may be more abundant, such as painting the patterns of Chinese herbal medicine and soup on Chinese medicine, so that cultural creativity can become a platform for the dissemination of Chinese medicine culture." Ma Xuchu said.