The 7-seater is the basis for the multi-functional use of MPV models, although THERE are many 7-seater models in SUVs, and although MPV also has 4 or 6-seater models, the 7-seater is a standard in the passenger car MPV category recognized by consumers. In the process of rapid development of the mainland automobile market, the MPV market has been tepid, nevertheless, there have been many new MPV cars on the market in recent years, especially Chinese brands have launched many models with good product strength and high cost performance in recent years. Compared with cars and SUVs, the market share of MPVs has not increased much, and in this environment, if you want the product to be attractive, you must make more efforts in subdividing and positioning. For example, GL8, which is recognized as highly influential in the MPV market, in order to enhance the sense of luxury, not only launched the Avia high-end version, but also provided a choice of 4 and 6 seats, making his luxurious business atmosphere stronger and expanding his positioning crowd.
Written by Ao Jing, Yu Wenhao Typography Tong Wei
GAC Toyota Xena
Recently, whenever I mentioned Xena, I felt sorry for Toyota, and it was really a bad hand. The previous Sai Na imported by Damao has laid a good foundation for word of mouth, and the strength and price range can be just matched with the Buick GL8. Who knows, after localization, the price is not cheaper than the previous imported version, and learning the crooked way of Toyota Alpha's price increase, resulting in a round of applause before the listing, and a scolding after the listing. To be honest, the new Syna has a great advantage, hybrid fuel saving, large space surprisingly large, humanized design is better than the GL8. However, the weaknesses are also obvious, the interior workmanship is generally used, the engine intervention sound is rough, and the driving and riding texture is flawed. Perhaps Toyota misestimated the market volume of medium and large MPVs, in the front of the GL8, the future there is a Weilai ET9, ideal L9 and other models of squeeze, at this time, sincerity is precious.
SAIC-GM Buick GL8
As long as you talk about the domestic MPV, the first thing that comes to mind must be the Buick GL8, he is definitely a god-like existence, and the name can be described as known to women and children. Since his debut, even if there are excellent opponents from Japan and Germany to challenge, he still sits firmly on the top of the sales championship. When the big hit Toyota Saina was about to debut, I asked Buick insiders if they were feeling pressured, and they only gave me a two-word answer: No. And that's exactly what happened in the end. If the reason for its success, perhaps GL8 knows too much about what the Chinese people want. Comfortable, quiet, reasonable seating and storage space, he can meet all the needs. Exterior and interior design are also constantly evolving to cater to the appetite of localization. However, as many new power brands begin to launch high-end electric MPV models, will the advantages of the Buick GL8 remain? We'll see.
Beijing Hyundai Kusitu
As a medium and large seven-seat MPV with a wheelbase of 3055 mm, the pricing price of 16.98-21.88 million yuan is particularly thick in the joint venture MPV, and Beijing Hyundai Kustu can be called a very cost-effective family MPV model.
Kustu adopts a modern family design with a sharp front face, which is never crossed in terms of appearance, and has full LED headlights and through-LED taillights. The 2.0T engine is mated to an 8-speed automatic transmission, with a book performance of 236 hp and 353 Nm to meet the daily needs of the power reserve. In addition to the common configuration, Kustu also has some special skills, such as: front and rear mobile phone wireless charging, double-sided electric sliding doors, second row seats can be left and right, high and low adjustment, and rear side window sun blinds, etc., are relatively rare at this price. In addition, the vehicle also provides a three-year or 150,000 km, five-year or 100,000 km, seven-year or 70,000 km vehicle warranty optional, if the MPV model is not the only car used by the family, the owner can flexibly choose a longer warranty period.
SAIC-GM-Wuling Capgemini
Looking at the domestic MPV market, most of the main sales models are medium-sized or above MPV, and the price range is above 150,000 yuan. Last year, Wuling Capgemini was listed as the first crab-eating model. The price is 8-13 million yuan, a change in the previous impression of Wuling cheap, the first use of the brand high-end "silver label", providing 6 seats layout, but the main is the "big four seats" design, the second row introduced an independent seat that can slide back and forth left and right, the first two rows can even be completely flat. With a wide range of configurations and unique second-row seats, Capgemini's monthly sales remain around 3,000 units, ranking in the top ten for MPVs. On the one hand, this can prove that there is a market for 100,000 yuan MPV, but considering the cost and other factors, the actual models that can be bought are too few and too few, and in this regard, the Japanese local MPV is worth learning from us.