April 14, 2022 - Following the launch of the "Eternal Pirate Spirit" art cross-border collaboration in February 2022, ETRO launched the "Pegasus Dream" digital artwork, inviting four young artists from the United States, the United Kingdom and Italy to interpret the vigorous energy of the Pegasus logo from their own unique and unconventional perspectives.
As one of ETRO's most iconic motifs, the Pegasus logo has grown with the brand since its inception in 1968, and this time ETRO invites contemporary artists, poets, multimedia creators and pioneers of digital art to give young creative interpretations around this legendary pattern.
Works by Corey Mason
Works by Corey Mason
Works by Corey Mason
Pegasus Logo's creative journey breaks down boundaries and explores a whole new world without obstacles. Incarnated as a messenger full of energy, freedom and vitality, the symbol is the symbol of ETRO's exuberant vitality and unsound soul, with a leaping posture, always opening its heart and embracing the surprise of the unknown and the eclectic attitude of life.
Works by Nehal Joshi
Works by Nehal Joshi
Rocket Panda works
Rocket Panda works
This new "Pegasus Dream" digital artwork uses painting colors, stop-motion animation techniques, multi-color collages and natural elements to create a unique online gallery of digital artworks, paying tribute to and re-composing the unique Spring/Summer 2022 Pegasus themed series in a contemporary style. Digital artwork includes paintings by Corey Mason with casual brushstrokes, Jeremy Newman's film documenting the new urban skyline, tropical illustrations by Nehal Joshi, and Pop mosaics by Rocket Panda.
In the upcoming "Pegasus Dream" digital art promotional video, artists dressed in the ETRO Spring/Summer 2022 series, transformed into the brand's "Pegasus Dream Team", showing an artistic attitude full of surprise and positive energy, bold attempts, free expression, rich creativity, and accompany ETRO to explore and break through in the future universe.
ETRO's "Pegasus Dream" digital artwork will be displayed on the brand's social media platform and the artist's personal Instagram homepage. This online digital gallery aims to embody an inclusive and participatory brand vision, breaking the boundaries of space or time, and through the global influence of digital platforms, hopes that everyone can appreciate and appreciate the artist's creative content.