When ordinary lives are broken, their importance becomes more and more prominent.
Author/Barbara
Produced/Newly Excerpted Business Review
Since March 28, Shanghai has begun to seal and control in batches, and "guaranteeing supply" has become the focus of common concern.
For a time, Dingdong buy vegetables, Hema fresh, Meituan, Jingdong, Ele.me, SF and other Internet companies have rushed into the front line, working hard to ensure people's normal life.
Under the epidemic, we have found that Internet companies have long penetrated into all aspects of everyone's life, and at this moment, its importance is becoming more and more prominent.
1. When the "guarantee of supply" is carried out
"Can't grab the dish, still can't grab the dish", YiLin looked at the time, it was already 8:30 in the morning, two and a half hours after she began to grab the dish, but she did not grab a single leaf.
Although she is used to not being able to grab the dishes, she still crouches on various platforms every day with a glimmer of hope.
Dingdong buy vegetables, Meituan buy vegetables, hungry, daily excellent fresh is the most used food grabbing platform in Yilin, the process of each food grab is similar, you need to add the goods to the shopping cart in advance, and stay in the shopping cart interface, wait until the time of the order continues to click on the settlement, and choose the delivery time.
Courtesy of respondents
Although the process is much the same, but the use of Yilin experience is very different, "Dingdong feels a bit lucky, a few times I click into it can be bought directly, pinch point can not buy." Elin said to the new excerpt.
Yilin has also bought vegetable sets on Hungry Mo, but she has not once grabbed vegetables in the Meituan purchase, relatively speaking, dingdong is easier to buy supplies.
Dingdong to buy vegetables belongs to the front warehouse model, close to the community, the delivery time is relatively short, during the epidemic period, Dingdong to buy vegetables arranged for the previous suspension of the pre-warehouse to quickly resume business, which to a certain extent to ensure the number of materials stored.
Before the materials are transported to the front warehouse, Baidu Map's intelligent logistics solution has played a great role in it, which not only helps Dingdong buy vegetables to reasonably calculate the truck transportation route and transportation time, but also completes the route arrangement through more accurate scheduling capacity, helping riders to efficiently transport and better cost control.
Although the reopening can alleviate the shortage of materials, there are still many people who can't grab the materials, in response to this situation, Ele.me and Meituan have launched community group meal services, which is convenient for residents and alleviates the anxiety of some people.
Yilin has ordered a group meal of the Us group, and the price of 25 yuan is not expensive, but the dishes are uncertain, a bit like a blind box. Her dishes that day were radish, celery and a piece of chicken fillet, although the vegetables were not her favorite food, and the chicken fillets became cold, but she also expressed understanding, after all, the demand for group meals was huge, the delivery staff was in short supply, and flaws could only be understood.
The shortage of terminal distribution capacity is a common problem faced by the Internet aid "Shanghai", for this reason, they have increased the transportation capacity by increasing the number of personnel, Dingdong buys vegetables and recalls nearly 500 front-line employees to return to the supply team; Jingdong has gathered more than 2,500 people to join the terminal distribution through crowdsourcing; Hungry has more than 2,800 returning riders; Hema Chi aid team will reach 1,000 people...
The lack of people is not only reflected in the last mile of the community, but also in the last hundred meters of the community.
In a community in Pudong, Meituan rider Qi Ao traveled back and forth between the shelves at the gate of the community and the sealed building.
After the closure of the community, he volunteered to open up a special express delivery line for the sealing and control of the corridor, and every day from 11:30 to 12:30 a.m. and between 5:30 and 6:00 p.m. every day, was his busiest time.
"This two-point and one-line delivery method is a little simpler than being a rider, and as a resident of the community, I only do my best."
There are many volunteers like Qi Ao, who emit their own light and heat in different places.
In the process of opening up the "last hundred meters" of the community, not only volunteers joined, but also advanced scientific and technological products assisted. JD.com dispatches the latest fifth-generation unmanned intelligent express delivery vehicles to carry out contactless distribution in the sealed area; SF has launched more than 30 drones to distribute materials for residents; and Meituan's unmanned delivery of small yellow cars is also very eye-catching.
In addition to basic daily necessities, these platforms are also ensuring the needs of special groups such as the elderly, women and children, such as Meituan on the Meituan App, Meituan takeaway App home page launched the "emergency helper" service, to help the elderly, pregnant women, disabled people and other special needs to solve difficulties. Ele.me has also launched an "emergency special needs" entrance and equipped with a special car to help the vulnerable groups.
Second, when the regiment leader becomes "timely rain"
Even if the major Internet companies are desperately "guaranteeing supply", there are only about 11,000 riders on duty every day during the special period, and in the face of more than 24 million permanent residents in Shanghai, both materials and transportation capacity are still very limited.
During the sealing period, it is difficult to distribute the supply of materials in the form of loose orders, and many communities have begun to organize group purchases to solve the problem of living materials, and according to the needs of residents, contact the source of goods, select products, communicate logistics, receive and pay, link volunteers to distribute materials, and a series of work are inseparable from the soul figure - the head of the Shanghai regiment.
Most "laymen" temporarily become regimental leaders, stemming from their own procurement needs, and Qian Danuan is no exception.
At 1 o'clock in the middle of the night, Qian Danuan was very remorseful because she did not receive a call to deliver milk, and she was worried that the milk that was not easy to get would be sent to other communities, and let the residents of her community wait for a while, she did not want to disappoint everyone.
"I desperately left a message for the boss, but the boss did not reply, and when I heard the boss say that he would send milk to the community again the next day, my heart completely settled." In this special period, Qian Danuan, as the sole leader of the community, her responsibilities were suddenly much heavier.
Before becoming the leader of the regiment, Qian Danuan was also a "kuaishou party" that grabbed shopping funds on Hema fresh and Dingdong groceries. With rich experience in snapping up, she also summed up a flash sale strategy: the amount of materials added to the shopping cart must be twice as much as what she wants to buy, which will increase the probability of successfully submitting orders, because the shortage is serious, and many goods are online in seconds.
But when the box horse can not be purchased, everyone's purchase channel is concentrated in Dingdong to buy vegetables, and the rush to buy strategy of money is not so effective. Seeing that someone in the group wanted to order fresh milk, Qian Danuan began her first tour of the regiment.
Supplier resources come from three channels, the first comes from their own circle of friends, with many years of trust endorsement; the second is the docking of the neighborhood committee, the official endorsement is very reliable; the third is the group of leaders in Shanghai, through the mutual help of strangers, can also solve some problems.
According to Qian Danuan, the channel for the neighborhood committee to dock has the highest timeliness, basically the next day or the next day can be delivered, and its circle of friends channel is about 3-5 days.
In addition to finding reliable suppliers, the leader's job also includes counting the needs of residents and tracking logistics.
In the statistical demand information link, tools such as Kuaituantuan, Group Solitaire, and Tencent Documents frequently appear in the community group buying group.
For the regimental leaders, finding suppliers and statistical information is not what they are most worried about, logistics and distribution is the top priority.
"The statistics of residents' needs are deterministic, but the logistics and distribution links are uncertain, whether the materials can be delivered, and when they are delivered, is not something you can control."
Although there are many uncertainties in the group purchase process, the head of the group still guarantees the supply of materials in Shanghai to a certain extent, and one side is that the community with money is currently full of materials, in order to ensure the safety and order of the community, no new groups will be opened in a short period of time.
The leader of the Shanghai regiment provided materials for the residents with eighteen martial arts, and for a time the regiment leader became the new hope of the residents, and aroused the great concern of the society, and many netizens expressed their gratitude to the regiment leader on the social platform, which shows that the role played by the regiment leader in the Shanghai epidemic is not insignificant.
Third, the supply chain from behind the scenes to the front of the stage
During the epidemic period, the supply chain of materials has also become more complicated than in the past, whether it is the Supply guarantee of Internet companies or the docking of suppliers by the head of the regiment, the entire link in the middle will involve the handling of three kinds of passes.
First of all, the suppliers involved in the guarantee of supply need to obtain the company's own operating certificate, secondly, the freight driver needs to apply for a trunk line pass to work, and finally in the terminal distribution link, the rider needs a work certificate to run a single, in order to smoothly guarantee the supply, materials, vehicles, personnel are indispensable.
And these three types of proof involve different departments, increasing the cost of communication will also affect the overall operational efficiency. In addition, the epidemic prevention policies of different regions are different, coupled with the dynamic changes in epidemic prevention policies, there will be truck drivers who are stuck in the highway and trapped in Shanghai due to the transportation of supplies.
The short video platform constantly flowed out of the truck driver trapped in the service area, on the viaduct related videos, one of the truck drivers trapped in the car for two weeks, every day relying on instant noodles to fill the hunger, and under the pressure of transporting supplies, the weight dropped by ten pounds.
In response to this situation, the Internet company also gave a solution, like Baidu Map is to cooperate with the China Internet of Things Road Freight Branch, Truck Treasure, through data sharing to timely update the national high-speed toll stations, service areas and other closed information, for truck drivers to plan a smooth driving route, thereby reducing the occurrence of such situations.
Even so, the sealing and control of the community will also affect the terminal distribution, if it is a strictly sealed community, the material should have more observation time before entering, which will also delay the operation of the material to a certain extent.
But in order to ensure timeliness, both suppliers, drivers and riders are doing their best to deliver supplies to consumers in the shortest possible time.
Xie Xiao, who is always a channel provider who integrates the resources of the three parties of the community leader, the manufacturer and the supply chain, said in an interview with Xinjie that there are two channels for materials to be shipped to Shanghai, one is to allocate resources from other provinces to Shanghai, and the other is to ship directly from the local warehouse in Shanghai.
The entire link from outside the province to each community in Shanghai takes about 3-5 days, if it is a local warehouse in Shanghai, the link is shorter, so the time will be relatively short, generally only 2-3 days can be distributed to each community.
Like the more urgent epidemic prevention materials, the time is shorter, "there is a batch of alcohol in the morning after the order, the same night to the destination." ”
In this Shanghai epidemic, we have not only seen the entire process of materials from production, transportation to distribution to consumers, but also seen the penetration of Internet companies in all aspects, when ordinary life is broken, their importance is more and more prominent.