The tough defense on the court has earned the nickname "Jia Ge" for Chinese women's football defender Li Jiayue. Not long ago, the women's football Asian Cup, she and the team together to the top of Asia, and now back to the Shanghai Rural Commercial Bank women's football team, she is still in the league to fight hard.
It's just that compared with the past, Li Jiayue, who is now 32 years old, in addition to women's football players, has one more identity - sports self-media masters.
"Li Jiayue is Jia Ge" is her media account, with more than one million fans on major social media platforms, and is a veritable big V.
Her frankness, humor, intellectuality, and generosity are transmitted from the screen between the inches in her hand to a farther place, which not only allows people to see a Li Jiayue, but also lets more people know the frank side of Chinese women's footballers off the field.
By chance, he became a football self-media master
As a veteran in the women's football arena, years of self-discipline and professionalism are the reasons why Li Jiayue can maintain a high standard all year round.
In the lineup of the Chinese women's football team to win the Asian Cup this year, the 32-year-old is still in the list, but at the moment when she is gradually growing into a veteran, she has also unexpectedly gained new gains on the sidelines.
Referring to why she started playing the now popular social media, Li Jiayue said that it was purely a coincidence - in 2021, her good friend started pet self-media and had successful experience.
Friends feel that Li Jiayue's expression ability and logical thinking are good, and the women's football self-media is currently doing very few people, if you can "show up to say", there should be a certain potential.
For such an attempt, in fact, at the beginning Li Jiayue was not too persistent, she felt that the self-media account was good to play, and did not want to take it as a career to get, after all, for Li Jiayue, football is the most important and most passionate about her.
But after exchanges and thinking, Li Jiayue felt that the two were not "in conflict". What kind of life does the women's football team have in addition to the competition? What's the other side of women's soccer girls? The outside world wants to know, but it knows very little.
It is this point that arouses Li Jiayue's interest - in her opinion, if she can let the outside world know more about women's football in this way, it is a very meaningful thing.
Breaks promote women's football and promote women's football
Li Jiayue's content is very wide,000, there are professional science popularization of football, there are introductions to personal experiences, and many female football girls will be pulled together to make game videos, so that many people have seen the lively and frank side of female footballers off the field.
Being able to do more weekly, or even release two or three high-quality videos a week, and stick to them for a long time, is not easy for active athletes with intensive training and competition.
But between the two, Li Jiayue has always maintained her own rigor and balance.
"Self-media content is just using the rest time to do, if I don't train, take a leave of absence to shoot this thing, it will definitely affect (training competition)." I don't miss every training session now, and I don't miss a game. ”
"I just shoot it in the evening, the next morning, or on vacation. And now very familiar with this process, now shoot this thing may be an hour, and then shorter than half an hour is OK, can not take up too much time. "Li Jiayue knows very well that his focus is always football.
"I'm very happy that a lot of people learn what it's like for us female athletes, especially women's footballers. For example, how to think about those who are still playing football in their 30s and are not married, these are things that people don't know. ”
Secondly, it is also a positive aspect to be able to make everyone recognize some good players who usually don't play social media very much.
"For me personally, I don't really care much about fans, likes and traffic, etc., and sometimes I feel that I am very happy and satisfied that 10 people or 20 people can see these things."
Playing football and doing self-media, you have to use your brain
After having the new identity of the self-media master, Li Jiayue is also constantly learning and summarizing experience in continuous attempts.
For example, compared with football, although the form is very different, but the core of it has something in common - that is, it requires constant thinking and avoiding mistakes.
"Doing self-media requires brainstorming, and playing football also requires brains. It is not easy to do self-media, it is not easy to kick football, this is the output of three views, if you are a little wrong, the network has a lot of 'keyboard heroes', they will be dragging a certain point to spread. ”
"As long as there is a little bit of expression that is not accurate, you are 'fire', I don't want this 'fire'. After my friend finishes editing, I will review it for a long time, worried that there will be something that may cause misunderstanding and misinterpretation? The longest video was reviewed for two days. ”
In Li Jiayue's view, as a "job" in her spare time, shooting videos is more to let more people see female football players and then pay attention to women's football, and now she has successfully done this.
In the future, no matter what kind of identity, her passion for football will not change: "When running on the pitch, all the things you experience, winning and losing, gaining and losing, are the precious assets of life." ”
'I also want to spend my mind on football, and if I don't play football, I might be a youth coach, throw myself into football and do something myself."
Text: Pu Yaolei
Photo: Li Jiayue Weibo, Xinhua News Agency reporter Cheng Min
Editors: Yang Yu, Yang Ye
Review: Xinyu Wang