In recent years, music variety shows have emerged in an endless stream, but the old faces that have been turned over and over, the plot routines with poor acting skills, and the rules of competition without order... It is inevitable that the audience will be bored. The new music variety show that will be staged in April this year may break this embarrassing situation, and she is "Sound and Endless".
Although this program featuring Cantonese songs has not been broadcast, it has received widespread attention from all sides, especially the "Good Song for You" jointly performed by 16 groups of singers, which has aroused heated discussion on the whole network.
Let's explore the four reasons why the show can be unaired:
1. Aim high and undertake the mission
As a brand new music variety show, "Sound and Endless" does not copy the old routine of other programs, but keeps up with the trend of the times, takes the 25th anniversary of Hong Kong's return to the motherland as the theme, takes Cantonese songs as the carrier, and uses a music program that the people like to hear, connecting the emotions and hearts of mainland and Hong Kong compatriots, and jointly tracing the cultural origins of the mainland and Hong Kong.
The most crucial thing is that the program guidance unit is the State Administration of Radio, Film and Television and the Hong Kong Central Liaison Office, which makes this program elevated to the height of the official main theme, and "Sound and Endless" that occupies full advantage of the time and place will inevitably be invincible.
2. Strong combination The lineup is unprecedented
Hunan Satellite TV, Hong Kong TVB two David TV platform jointly created, the production strength is the most powerful, star resources are also the most extensive, just from the "Sound and Endless" program theme song can be seen:
The video shooting is exquisite and elegant, the black and white images create a retro feeling, and the performance lineup is unprecedentedly strong, and the three generations of artists of the old, middle and young generations are in full swing, which is enough to cover audiences of all ages.
Veteran artists include Lin Zixiang, Ye Qianwen's grandmaster-level husband and wife partner, song god Li Keqin, Tianhou Li Wei, goddess Yang Qianwei, all-round artist "foreskin" Lin Xiaofeng and mainland music prince Li Jian, the strength of these music veterans is enough to beat any other music variety show.
The mesozoic power has the supergirl Liu Xijun, who has become popular again with "The Wind Blowing", Zhou Bichang, the leader of the golden generation of supergirls, and the mosaic band that has caught fire in recent years, and their super popularity is also a necessary guarantee for the ratings of the show.
The leader of the new generation is not Easy Mao, whether it is popularity or strength Mao is not easy, is the most prominent among the emerging stars in recent years, and his addition has added heavyweight weight to the program.
Famous teachers out of high apprentices, Shan Yichun is the champion student of "The Voice of China" Li Jian, Yan Mingxi is the champion student of "Legend of Sound Dream" Li Keqin, the two newly promoted draft champions are definitely the strength of the show, and the three groups of newcomers of Zengbit, An Qi, and Magic Flashmaster will surely bring exciting excitement to fans.
3. Cantonese songs are widely popular
In the past, the mainland's music variety shows, whether it is Hong Kong and Taiwan singers or mainland singers, are mainly based on competing Chinese songs, and if singers choose Cantonese songs to participate in some competition programs, they will even be questioned by mentors or audiences, and "Sound is Endless" as the first variety show to promote Cantonese songs, not only created a precedent for mainland music variety shows, but also allowed singers to sing Cantonese songs in a justifiable way, the most important thing is that Cantonese pop music has a great influence on mainland audiences, with a large fan group.
As early as the 1980s, Hong Kong's TV series were introduced to the mainland in large quantities, although the dialogue broadcast on tv was translated into Mandarin, but the theme song still continued to use original Cantonese songs, such as songs on the beach, iron blood Dan heart, wanshui and thousands of mountains always love, etc., these songs also accompanied the growth of a generation, into the 90s, Wong Ka Foo, Chen Baiqiang, Chen Huixian and other Hong Kong singers Cantonese songs reverberate in the streets of the mainland.
Many years later, the Cantonese classic songs were re-sung, which naturally attracted widespread attention.
4. Memory of the times Humanistic feelings
In the fast-paced modern society, people's nostalgic emotions are becoming more and more intense, the veteran singers we mentioned above not only represent strength, familiar Cantonese songs do not only represent classics, they are more carrying the memory of the times, on the stage of "Sound and Life", generations can relive the past and sigh the past. It can be seen that the emotional card of the program is played at the right time and just right.
In our official publicity report, we interviewed senior Hong Kong music predecessors such as singer Tam Wing Lin, music producer Xu Wei, and lyricist Zheng Guojiang, and the scope of discussion was not limited to the music itself, but also traced the Chinese civilization with the same roots and origins by exploring the origin and development process of Hong Kong music. Different from the entertainment attributes of other music variety shows, "Sound and Life" undertakes more of a mission of cultural and historical inheritance, with a strong humanistic atmosphere, and the cultural inheritance of Cantonese songs is as Zheng Guojiang, the author of "Good Songs for You", said: "My words show the spiritual outlook of Chinese, Lu Guozhan is the national righteousness of Chinese, and Huang Xia conveys traditional Chinese thought." ”
Through the above analysis, we have found the reason why the program has attracted much attention, and it is also the advantage of comparing other variety shows, and "Sound and Endless" will also be officially broadcast on 4.24, so let's wait and see.
Musician Lu Guozhan article reports
Musician Zheng Guojiang article report
Musician Huang Xia article reports