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The Bundesliga is coming to an end, with the 31st round of the tournament in which the leader Bayern Munich 3-1 Lecer 3-1 At boreal Dortmund, extending the lead to 12 points with three rounds left in the league, Bayern winning the Bundesliga title early, and the "Southern Star" also became the first team in Europe's five major leagues to complete ten consecutive titles.
Although the suspense of the Bundesliga title has been revealed in advance, the competition for a Place in Europe is still not over, especially the current point gap between the third and eighth places in the standings is not large, and in the last three rounds of matches, each team is seizing the opportunity to make a final sprint.
At such a critical juncture, the French striker Modeste, who used to play in Tianjin and is now back in Cologne, did something out of the ordinary. In Cologne's 3–1 home win over Bielefeld in the 31st round, Modeste scored a goal for the team to help Cologne lead again 2–1. What really caught his attention was his post-goal performance, this time, instead of making his signature "glasses" celebration, Modeste pulled a small package from the side of the goal and held it up in front of the camera, only to notice that Modeste took out a bag of his own coffee.
Bild: Advertise wildly in the game!
The printed motif on the coffee packaging is modeste's celebration in front of Cologne's two landmark buildings, Cologne Cathedral and Hohenzollern Bridge. Modeste's coffee has reportedly appeared on the shelves of several supermarkets since last December. Blatantly advertising your own coffee during the game? Modeste's move sparked controversy before the game was over.
Köln Express: Coffee Celebration and a sequel, german football coordinator Chamordst, Modeste talks to Baumgart
Cologne head coach Baumgart took the lead in saying about the incident: "Playing football is like walking on thin ice, and I want to say that I must not be kicked, because you will soon be punched in the face." Baumgart made it clear that the team would discuss the Modeste incident internally. According to the report, Baumgart has singled Out Modestella aside to discuss the issue of "advertising".
Baumgart at the post-match press conference
The German Football Association also quickly followed up, asking Cologne and Modeste himself to explain the incident. At a critical time with the last 3 rounds of the league left, Modeste's advertising promotion was worth a lot. Modeste himself doesn't think there's anything wrong with his behavior for the time being, and after the game, he distributes the coffee he brought to home fans, photographers and others.
“
I'll never forget how I got to where I am today. It was a thank you to the fans who had been supporting me, it was a small gift, after all, the game was still going on, I couldn't always take off my shirt and give it to the fans.
—Moldest, a member of the Cologne football team
”
Official website of the German Football Federation: Supervisory committee to investigate Modeste's "coffee celebration"
From the perspective of the team's head coach Baumgart, at the critical moment of impacting European qualification, in addition to how to prepare for the game, he also had two inattentive players to add to the chaos, one is the top scorer Modest, who contributed 17 league goals to Cologne this season, and the other is the team's midfield core Duda. At present, Duda has been banned from participating in team training, and the reason given by Cologne officials is to "put personal interests above the interests of the team". According to the German media, Duda sat on the bench in the game against Bielefeld and did not get a minute of playing time, except for the game that could not play due to the accumulation of yellow cards, this is the first time that Duda has not been able to play in the league this season, which makes him intolerable, expressing his dissatisfaction with Baumgart, and then being suspended by the manager and the club. So, does Modeste advertise his coffee during the game "putting personal interests above the interests of the team"?
This season, the 34-year-old Modeste returned to his form and became an absolute main force in Cologne again, with 17 goals in the league plus 3 goals in the FA Cup, making him the darling of Cologne fans again, and he also wore the captain's armband many times. The excellent performance on the field also allowed Modeste to gain the recognition of head coach Baumgart, and when he played to the rise, Modeste often made the head coach happy, and there were two more famous interactions between the two: once after Modeste scored, he squeezed Baumgart with a face of water with a bottle, and the other was when Modeste snatched Baumgart's iconic hat when he celebrated.
West Germany Report: Crazy! Modeste stole Baumgart's hat
In both jokes, Baumgart thought "no problem", and the hat snatching even accidentally ignited the sale of the same hat. However, this time the advertising incident, Baumgart's view is different. Proper jokes do not dissipate the authority of the head coach, but can often the atmosphere in the team, but participating in the game with selfish intentions and openly promoting their own goods during the game is another matter, which may shake the hearts of the military.
In fact, chinese fans are not unfamiliar with the behavior of advertising and carrying goods, and Li Tie, the former head coach of the Chinese men's football team, has posted tweets on his personal account. Li Tie's behavior obviously broke through the bottom line of the head coach of the national team, and also damaged the commercial interests of the national football sponsors, and he eventually left the national football coaching position.
Li Tie took the goods, at least until the end of the game, and Modeste actually began to advertise during the game. From cologne's point of view, even if Modeste's behavior is not very harmful at the commercial level, his actions are still too selfish at the critical moment of the Champions League. Now, it's time to test the management skills of Cologne and Baumgart...
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