[CNMO News] On April 25, some media exclusively learned that Douyin recently tested the function of "listening to video". This feature allows short videos to be played in a special player and continue listening after locking the screen or switching backgrounds.
(Source Network)
Users can perform operations such as "fast forward", "rewind", "pause", "double speed" and "timing" on short videos, which is similar to the playback operation of a music player. However, unlike music players that need to click "Previous" and "Next", the interface of Douyin listening to videos only needs to slide left to right short videos to switch.
It is reported that the vibrato test listening video function belongs to online audio, and the vibrato online function or wants to join the track. At present, there are already Himalayas, Cool Me Listening, Lychee, Dragonfly FM, Tomato Listening, Kayaks, etc. on the market, and the competition is very fierce. According to the data, the scale of online audio users in China will reach 570 million in 2020, and it is expected to continue to grow in the future, and may reach 690 million in 2022.
Douyin (Source Network)
As of August 2020, Douyin's daily active users have exceeded 600 million. At present, Douyin has a variety of content forms such as storytelling, short dramas, finance, stories, and technology, and the addition of listening to video functions can make up for the shortcomings of Douyin in audio.