What kind of person is Luo Yonghao?
No one can say for sure.
Repeated defeats, repeated defeats, and repeated battles, the eight words of Zeng Guofan in the past were extremely appropriate to use on him.
In the mobile Internet war in the 2010s, Luo Yonghao's role is also very interesting, not a clown, not a protagonist, at best, can only be regarded as a gag idler.
However, in order to gag jokes, Luo Yonghao's entrepreneurship also owes a large debt.
Now, Luo Yonghao, who is about to complete the "True Return", will fight again, what will happen?
In this regard, Li Ting, a reporter from the "Business School" magazine, and Shule had an exchange, and the poor Dao thought:
Luo Yonghao happens to be a mirror image of those idealists who have succeeded in the business field, and they are all the opposite.
Luo Yonghao's era of real business is the time when the smart phone chaos war is coming to an end, and it starts from his vigorous mobile phone industry.
Thousands of machines change the times, no claws
In April this year, Huang He, founder of Make a Friend Technology, said that Luo Yonghao will gradually fade out of the live broadcast room and enter the AR industry to start a business.
Subsequently, on the 16th, a fan asked Lao Luo on Weibo, "Can I make another mobile phone?" ”
Lao Luo responded: "Because I want to burn investors' money, so I don't have the courage, otherwise you can invest, as long as 2 billion." Without considering the financial returns or the reactions of the mediocre, I'll make you a soul-stirring phone. ”
Of course, Lao Luo's response was just a kind of ridicule, and he really let him play the mobile phone again, and he did not dare.
However, there are also views that at that time, Luo Yonghao did hammer technology and hammer mobile phones, although it is difficult to say that they were successful, they still stirred up a pool of water under the pattern of the smart phone market at that time, leaving a strong mark.
In fact, that is just the end of an era, the hammer is not a claw, can not hold the tail of the era.
The background that needs to be known is that the Internet mobile phone trend triggered by Xiaomi successfully achieved cost-effectiveness in the way of flat channels to crush the old mobile phone forces to obtain the market, forming a thousand-machine war in the first 5 years of the 2010s.
Hammer Technology belongs to the moment when it is late to follow the trend but still has a breeze floating, and it can have a share and profit on the shelves.
However, this way of simply using heap hardware to run points and price wars to attack the market, in the absence of exclusive rigid applications and unique soft and hard ecology, is just a bunch of low-level perverts under the Android system, which will inevitably be eliminated.
In the end, the survivors of the "thousand machine changes" such as Xiaomi and Huawei, oppo and vivo, which restarted after failure, all carried out deep customization and exclusive ecological moat structure on Android.
Hammer technology only has "mouth hi", and the lack of actual innovation is bound to fail.
Live streaming with goods leader
Since then, Luo Yonghao, who has been defeated in the mobile phone market, owes a lot of debts and has begun to pay off his debts.
Entering the live broadcast field and quickly repaying 600 million yuan of debt in less than four years is seen as Luo Yonghao's turnaround battle.
Some people believe that in the field of live broadcasting, Luo Yonghao has finally found the right outlet and direction.
But in fact, it is not, Luo Yonghao himself is the opener of the wind outlet, this time it is the wind of others with him.
A little review is not difficult to find that the live broadcast in the field of live broadcasting, the real wind is in the second half of 2019, and it can even be said that it is the double eleven of the year.
Although Luo Yonghao officially entered on April 1 of the following year, the live streaming goods at that time were very simple, belonging to a virgin land that still had to be standardized and deeply excavated.
But please don't forget that Luo Yonghao himself appeared as a "cross-talk master" at the previous hammer technology conference, which is essentially a kind of live streaming without a "sales link".
In other words, he is actually an early practitioner and trial and error of live streaming, and even one of the pioneers who triggered the wind.
Otherwise, he would not have had a chance to win the first wave of dividends.
Even, Luo Yonghao also enjoyed the aura of a victor, because only the victor was qualified to mock.
For example, tease an old owner.
Earlier, some netizens released a photo of Luo Yonghao's offline speech.
Luo Yonghao cited Yu Minhong, the founder of New Oriental, as an example in the PPT, pointing out that "laid-off people in the education sector have turned to anchors". From the perspective of PPT alone, it is quite ridiculous.
But the old owner did not care about this.
On the evening of the 22nd, Yu Minhong denied that Luo Yonghao had been expelled from New Oriental when he was connected, saying that he had left on his own.
Yu Minhong said at the time that when people with entrepreneurial ideas are willing to go out and start a business, they can't stop it. They are at most excellent teachers or managers in New Oriental, but they can become excellent startups or listed companies after going out.
However, perhaps this is just a kind of commercial mutual praise (ridicule) under the good relationship between peers.
Idealistic "naked swimming" is good?
Luo Yonghao, who has gained a harvest in the live broadcast battle, will return to the science and technology circle, what will happen?
In the eyes of the outside world, Luo Yonghao has been in the process of continuous entrepreneurship and non-stop, and the former hammer technology cannot help but have the aura of affection.
Luo Yonghao was also evaluated by many netizens as a businessman with a highly idealistic temperament.
Even after entering the live broadcasting industry and now announcing the return to the technology industry in a high profile, many netizens said that Lao Luo is still the idealistic person.
Foolishly, technology needs the light of reason, not the flash of ideals.
Luo Yonghao's failure was that he was an idealist.
It is not surprising that successful businessmen are idealists.
But idealists, without realistic business tactics, are unlikely to succeed.
Jobs was also an idealist, but commercial idealism should be idealism in strategic goals (the pursuit of perfection and chasing dreams), and realism in tactical choices (utilitarianism in product form, marketing routes, and specific R&D operation execution).
Luo Yonghao did exactly the opposite.
It is too idealistic in tactics, pursuing some unrealistic goals (such as untimely challenges to Xiaomi and Tencent), but there is no real innovation in technology, but it is overly utilitarian in strategy, constantly chasing the outlet, trying to become a "dancer on the outlet".
Unfortunately, except for the live broadcast with goods, which he personally participated in to detonate, the other outlets he just followed the trend and ate ashes.
Or trouble Luo Yonghao, don't come to the science and technology circle "naked swimming is good"!
Zhang Shule is a columnist of People's Daily and People's Post and Telegraph, and a senior analyst in the Internet and game industry