Text | Qin Fanghui and Su Yi
Design | microcosm
Producer | Su Yi
In front of the tide, then get the tide, above the peak, and climb high.
There is no smooth road that can be smoothed out in one horse, and on the road to success, we must always remember. Only in this way will we not forget the hardships of the past when we reach the end.
FAW Hongqi, as an automobile brand carrying the revitalization of the national industry, has never bent the spiritual backbone of self-improvement and always brings us surprises.
The rise of Chinese manufacturing must be independent and autonomous, and every field must be run at the forefront of the world.
Only independence can be autonomous.
At 9:56 on April 16, the Shenzhou 13 manned spacecraft successfully landed in the return module, and the "space trip trio" composed of Zhai Zhigang, Wang Yaping and Ye Guangfu was safely victorious after staying in space for 6 months, once again refreshing a number of records in China's aerospace and inspiring the people of the whole country.
The new Chinese automobile industry and aerospace industry both started in the 1950s, from the difficult construction of a hundred wastes to be rebuilt, to the heroic progress of catching up and surpassing, these two pillar industries related to the national economy and people's livelihood have witnessed the history of the rise of national industry adversity and the struggle for self-reliance.
If China FAW is the eldest son of the republic's automobile industry, then Hongqi is the representative of the feelings and pride of the Chinese people's automobile dream.
Since the brand renewal in 2018, New Hongqi has continued to deepen reform, from technology research and development, channel marketing and other multi-dimensional efforts, by H9, E-HS9, H7, HS7, H5, HS5 and E-QM5 product matrix to build core competitiveness, to help Hongqi rank among the first camp of China's high-end luxury brand automobile market.
Crossing the boundary between heaven and earth and inheriting the ambitions of big countries, the high-end process of the new red flag has never stopped.
On April 24th, on the occasion of China Space Day, the "Hardcore Autonomous China Power - New Red Flag LS7 High-end Private Tasting Meeting" was held on the bank of the Summer Palace in Beijing.
Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., Wu Zhijian, chairman of the China Aerospace Foundation, Wu Weiren, academician of the Chinese Academy of Engineering, chief designer of china's lunar exploration project and winner of Qian Xuesen's highest achievement award, and Zhang Jianqi, former deputy director of the General Armament Department, witnessed the official opening of FAW Hongqi's cooperation with China's aerospace industry and became a "strategic partner of China's aerospace industry".
At the same time, the Hongqi brand L-rated full-size supreme SUV - the new Hongqi LS7 made a stunning appearance.
As the first full-size hardcore SUV of its own brand, the new car has a number of independent and independent leading technologies, once again breaking the ceiling of high-end models of independent brands, and jointly building a progressive image of "hard-core autonomy and Chinese power" with China Aerospace.
The strong combination of land and air has jointly demonstrated to the public the strength and self-confidence of China's industrial manufacturing, and also demonstrated faww Hongqi's firm belief in bravely shouldering the heavy responsibility of national independent and self-reliant development.
The Hongqi L-class model has long been not limited to the original commodity attributes of the car, but carries the ardent expectations of the Chinese people for the top domestic cars.
According to the product planning of the new Hongqi, the L-class positioning of the new noble Hongqi supreme car, of which the Hongqi L5, as the representative of the level of luxury cars, with its heavy heritage and the identity of the national courtesy car, has long been the well-deserved peak of the value of Chinese brand luxury cars.
As the flagship work in the field of Hongqi SUVs, the new Hongqi LS7 should highlight the style of the national car and live up to expectations.
The revival of the national tide, the rigid and soft, subtle and elegant oriental aesthetics highlight the national self-confidence of the sons and daughters of China, and the Hongqi brand is carrying the beauty of the East to the world, allowing the world to witness the transformation and rebirth of oriental aesthetics.
The new Hongqi LS7 combines user needs and contemporary aesthetic trends, innovates and reconstructs Chinese elements, and integrates Chinese aesthetics full of oriental wisdom into it. The new car has a tough, square silhouette, flat and stable but full of a strong sense of strength, highlighting the owner's courage and feelings in the world.
Inheriting the brand concept of "Chinese-style new noble sophistication" and the design language of "Shang Zhi Yi", the large-size straight waterfall front grille is decorated with classic red flag signs, bringing a delicate visual beauty that belongs to Chinese culture.
As the only full-size hardcore SUV in China, the new Hongqi LS7 has a body length of 5.7 meters and a body width of more than 2 meters, and the vehicle volume comprehensively surpasses the top SUVs such as BMW X7, Mercedes-Benz GLS and even Rolls-Royce Cullinan. The wheelbase of up to 3309 mm gives the vehicle a slender and elegant posture.
In terms of details, the new car has added the classic "Flag Through the Mountains and Rivers" red logo and red flag side logo, and the hub cover position also has a unique sunflower logo, which to a certain extent emphasizes the supreme status of the L-class SUV.
In terms of interior design, the new Hongqi LS7 focuses on creating Chinese elegance and luxury.
A large number of wooden panels and leather wraps, supplemented by gold-rimmed decorations, highlight the sense of identity and ritual. Coupled with the extra-large luxury space, it brings the ultimate in-house driving experience.
In order to further highlight the user's distinguished status, the new Hongqi LS7 will present users with a variety of elegant aesthetic color schemes for appearance and interior for personalized selection.
At the same time, hongqi craftsmen personally painted waistline, interior clocks, rear exclusive configuration and other exclusive luxury customization services with oriental aesthetic style will be launched one after another.
The "aerospace dream" and the "automobile dream" are actually closely related to the dream of a strong country.
From a faltering start to a soaring flight, behind the achievements of China's industrial hard power, it is inseparable from the elites who have made outstanding contributions to technological progress and national development. On the other hand, the new Hongqi LS7 also perfectly meets the car selection needs of these Kochi elites who have a unique pursuit of quality and have achieved personal career success.
Hongqi represents not only a car brand, but also symbolizes the arrogance and honor of the owner. As the brand flagship SUV, the new Hongqi LS7 realizes the full-scene coverage of business, home, travel and off-road, and is designed for the elite who are most worthy of the respect and praise of the Chinese people, and perfectly carries the extraordinary user's open-mindedness and calm scenery.
On the road of self-reliance and self-reliance, FAW Hongqi, which shoulders the historical responsibility of revitalizing the national automobile industry, has always unswervingly walked in the forefront of the times.
After years of hard work and accumulation, Hongqi brand has made breakthrough achievements in the journey of independent technological innovation, and has been applied to the new Hongqi LS7 without reservation.
Driving a full-size SUV, although the driving passion is not the first, only a steady stream of strong power can enable users to have the confidence to soar in the sky.
FAW Hongqi has continued to tackle tough problems and invest in engine technology, and has achieved leapfrog development.
The new Hongqi LS7 is equipped with the same L5, independently pioneered 4.0T twin-turbo V8 Jiejin engine, and adopts the first domestic independent engine electronic control system, which has green and energy-efficient performance while surging performance and stable power output, breaking the technical barriers in the field in one fell swoop and ranking among the international leaders.
In the future, the new Hongqi LS7 will also launch the internationally pioneered combination of "V8TD extreme energy-saving power" and "super new energy power" to contribute to green and healthy travel.
The non-bearer body gives hard-core off-road basic support, and the multi-system coordination of power, braking and driving is coordinated to provide users with the driving pleasure of calmly coping with various road conditions.
For the honored occupants in the car, privacy and safety must also be a top priority. Only by mastering the core technology in their own hands can they avoid being subject to others.
The new Hongqi LS7 has a level of security that far exceeds that of ordinary passenger cars, exceeds the C-NCAP standard of special grade protection body, greatly improves the body safety and deformation resistance, and brings better all-round protection.
In addition, for the first time, the "China Core" equipped with the independent technology of "national secret algorithm" has built a "triple defense" information firewall for user privacy.
"Helping China's aerospace industry is FAW Hongqi's undisputed choice and unshirkable responsibility." Chen Xu, general manager of FAW Hongqi Sales, made it clear in his speech.
After FAW Hongqi officially became a "strategic partner of China's aerospace industry", in the next 10 years, FAW Hongqi will present high-class automobiles to all aerospace meritorious figures who have won the "Qian Xuesen Highest Achievement Award", and promote a series of innovative measures for in-depth cooperation to help China's aerospace industry create brilliant achievements with industrial strength.
The encounter between the new red flag LS7 and China Aerospace is not accidental, but contains deep meaning. For boosting domestic confidence in the aerospace and automobile industries, both have played an irreplaceable role in their respective fields, and their significance is naturally self-evident.
Carrying the dream of high-end of China's national automobile industry, the Hongqi brand has always played a vital leading role in the development history of China FAW and even the national automobile industry, and marched shoulder to shoulder with glory.
From the exhibition of cross-border cooperation in the Forbidden City, to the "Flag Trace China, Salute the Era of Powerful Countries" tour road; from holding hands with the Chinese women's volleyball team to achieve brand breaking, to presenting H9 to Olympic athletes. The new red flag writes the feelings of home and country again and again, and the spiritual self-confidence of the brand is constantly sublimated in the resonance of value.
The new Hongqi LS7 is the strength representative of the high-end flagship SUV of its own brand, which has achieved major breakthroughs in a number of core technologies from the aspects of luxury, power, intelligence and safety technology; the construction of manned space and space station is also an important symbol of a country's economy, science and technology and comprehensive national strength.
The two represent the highest level in their respective fields, and are the best examples of China's industrial strength of "self-reliance and self-improvement", depicting the most shocking picture on the road to industrial power.
There was an unforgettable part of the tasting site of the new Hongqi LS7, where several titans in the aerospace industry talked with Pu Cunxin and General Manager Chen Xu. This almost improvised sitting and talking about the Tao, the words are pearls, and the golden sentences are continuous.
As a witness on the spot, I deeply resonated with a passage by Teacher Pu Cunxin: "Just like cultural workers adhere to the principle of 'cultural self-confidence', only based on 'self-confidence' can we achieve true brilliance." ”
Along the way, the new Hongqi brand has experienced a difficult and arduous struggle process, and is casting heritage and glory with the spirit of hard work.
Carrying ideals, love and all beliefs, the new red flag LS7 will surely create a "flag" trace again.
Gradually entering a better situation, why not happily lift it, belongs to the poetry of the new red flag of the times.