Red flags, born from halos.
Over the years, the sales of Hongqi have been on the rise. According to relevant data, from the annual sales of about 4,000 vehicles in 2017 to the annual sales of 300,000 vehicles in 2021, what kind of sales outbreak is this, I think you and I have a number in mind. In fact, it is not difficult to understand that Hongqi can achieve such sales.
After all, from the product matrix, Hongqi covers the low-end and high-end markets, both cars and SUVs, fuel and pure electricity, quite comprehensive, but for such a product layout, Hongqi seems to feel that it is not enough. This is not, on April 24, Hongqi's new large SUV - Hongqi LS7 was officially released, for this large SUV with a body length of nearly 5700mm, my first intuitive feeling after reading is that this car can be there, there is technology It is true.
From the appearance point of view, this new car in the technology of maintaining the family-style vertical banner front grille design, the front grille size is further increased, thus reflecting its family's flagship SUV identity, continuing the shape of the split headlight group commonly used in the current Hongqi models, and also adding the iconic red central axis in the middle of the grille, to a large extent, interpreting the oriental symmetrical aesthetics.
In terms of body size, its body length, width and height are 5695 * 2095 * 1985mm, the wheelbase is 3309mm, this size in the same level of models, but too much core advantages, if you do not have a concept, you can refer to the following figure.
In terms of interior, the Hongqi LS7 as a whole is still relatively textured, the main color is black and brown two-color collocation, and the suede material is used in the roof and other parts. However, the dashboard and the central control screen are embedded, which is a bit of a gap in the sense of technology compared with the same level of models.
In terms of configuration, the Hongqi LS7 is still quite willing to pay attention to the cost, and the whole series is equipped with electric suction doors, electric side pedals, electric trunks, front door soundproof glass, rear door privacy glass, as well as digital TV, front seat ventilation, automatic air conditioning in the four-temperature zone, panoramic image and cruise control.
In terms of power, the Hongqi LS7 is equipped with a 4.0T V8 turbocharged all-aluminum engine, which has a maximum power of 265 kilowatts, a maximum horsepower of 360 Ps, a maximum torque of 500 N.m, and an 8-speed automatic transmission matched in terms of transmission.
Although in this era, The Hongqi LS7 can launch a 4.0T engine, which is really hard, but there is a saying that the powertrain of this 4.0T engine does not give people a stunning feeling. After all, the 2.0T engine of Mercedes-Benz GLS has a maximum power of 220KW.
Future sales forecast:
The emergence of the Hongqi LS7 car is not only hongqi wanting to win a place in the field of large SUVs, its significance is to represent its own brand and enter the "full-size SUV" market segment. The significance of existence is indeed extraordinary, but it does not mean that the future sales are smooth, the general direction is no problem, but the road ahead must be curved and straight. After all, the price has not yet been announced, and everyone has already guessed that the price will not be low. The price is not low, but the brand power consumers do not accept, the final result may not be too impressive.
epilogue
But anyway, the Faw-hongqi LS7 car for the Faw-hongqi brand, the weight and significance are special, the author really wants to see if the Faw-hongqi LS7 car can stabilize the position of the faw-hongqi in the SUV field, this will be a good play, let's sit and wait. So let me ask you, for this car, compared with the BBA, who will you choose?