According to the latest Canalys data, global wearable wristband device shipments reached 193 million units in 2021, an increase of 4.3% year-on-year. Among them, Apple ranks first in the world with a growth rate of 11.8% and more than 39 million units shipped. Due to the deployment of more sub-categories, Xiaomi's shipments were slightly lower than in previous years, but they still reached 29 million units, ranking second. Due to the impact of overseas policies and the separation of honors, Huawei's market share fell by nearly 7%, and shipments fell by 40% year-on-year, but still ranked third with shipments of 19 million units. Fitbit and Samsung ranked fourth and fifth, respectively, with a year-on-year increase of 12.7% and 52.7%.
The following is a selection of the vendor rankings and top five markets in each key region in 2021:
The proportion of brands in the wearable wristband market in key regions of the world:
The top five wearable wristband brands in global shipments in 2021 are: Apple, Xiaomi, Huawei, Fitbit, and Samsung. Among them, Apple occupies 20% of the market share, an increase of 12% year-on-year; Xiaomi occupies 15% of the market share, down 23% year-on-year; Huawei occupies 10 market share, down 40% year-on-year; Fitbit occupies 8% of the market share, an increase of 13% year-on-year; Samsung occupies 8% of the market share, an increase of 53% year-on-year.
In the Central and Eastern European market, the top five brands in wearable wristband shipments in 2021 are: Xiaomi, Apple, Huami, Samsung, and Huawei. Among them, Xiaomi occupies 35% of the market share, an increase of 18% year-on-year; Apple occupies 18% of the market share, an increase of 14% year-on-year; Huami occupies 8% of the market share, an increase of 23% year-on-year; Samsung occupies 7 market share, down 77% year-on-year.
In the Latin American market, the top five brands in wearable wristband shipments in 2021 are: Xiaomi, Samsung, Huami, Apple, and Huawei. Among them, Xiaomi occupies 26% of the market share, an increase of 73% year-on-year; Samsung occupies 11% of the market share, an increase of 15%; Huami occupies 11% of the market share, an increase of 195%; Apple occupies 8% of the market share, an increase of 20% year-on-year; Huawei occupies 6% of the market share, down 38% year-on-year.
In the Western European market, the top five brands in wearable wristband shipments in 2021 are: Apple, Fitbit, Xiaomi, Jiaming, and Samsung. Among them, Apple occupies 22% of the market share, an increase of 28% year-on-year; Fitbit occupies 14% of the market share, an increase of 20% year-on-year; Xiaomi occupies 13% of the market share, down 9% year-on-year; Jiaming occupies 12% of the market share, down 4% year-on-year; Samsung occupies 11% of the market share, an increase of 37% year-on-year.
In the Middle East market, the top five brands in wearable wristband shipments in 2021 are: Xiaomi, Apple, Samsung, Huawei, and Fitbit. Among them, Xiaomi occupied 32% of the market share, an increase of 22% year-on-year; Apple occupied 20% of the market share, an increase of 35% year-on-year; Samsung occupied 10% of the market share, an increase of 64% year-on-year; Huawei occupied 8% of the market share, down 63% year-on-year; Fitbit occupied 4% of the market share, down 5% year-on-year.
The proportion of wearable wristband brands in the world's five major markets:
In the Chinese market, the top five brands in wearable wristband shipments in 2021 are: Huawei, Xiaomi, HONOR, Apple, and OPPO. Among them, Huawei occupied 30% of the market share, down 25% year-on-year; Xiaomi occupied 20% of the market share, down 42% year-on-year; HONOR occupied 7% of the market share; Apple occupied 6% of the market share, an increase of 1%; OPPO occupied 3% of the market share, an increase of 286% year-on-year.
In the US market, the top five brands in wearable wristband shipments in 2021 are: Apple, Fitbit, Samsung, Jiaming, and Huami. Among them, Apple occupies 42% of the market share, an increase of 4% year-on-year; Fitbit occupies 19% of the market share, an increase of 10% year-on-year; Samsung occupies 10% of the market share, an increase of 43% year-on-year; Jiaming occupies 7% of the market share, down 1% year-on-year; Huami occupies 2% of the market share, an increase of 180% year-on-year.
In the Russian market, the top five brands in wearable wristband shipments in 2021 are: Xiaomi, Apple, Samsung, Huami, and Huawei. Among them, Xiaomi occupies 34% of the market share, an increase of 46% year-on-year; Apple occupies 18% of the market share, an increase of 26% year-on-year; Samsung occupies 8% of the market share, an increase of 68% year-on-year; Huami occupies 7% of the market share, an increase of 33% year-on-year; Huawei occupies 5% of the market share, down 73% year-on-year.
In the Indian market, the top five brands in wearable wristband shipments in 2021 are: Noise, boAt, Fire Boltt, Xiaomi, and realme. Among them, Noise occupies 18% of the market share; boAt occupies 17% of the market share; Fire Boltt occupies 9% of the market share; Xiaomi occupies 8% of the market share, down 52% year-on-year; realme occupies 6% of the market share, down 14% year-on-year.
In the German market, the top five brands in wearable wristband shipments in 2021 are: Apple, Samsung, Fitbit, Jiaming, and Xiaomi. Among them, Apple occupies 22% of the market share, an increase of 30% year-on-year; Samsung occupies 14% of the market share, an increase of 29% year-on-year; Fitbit occupies 14% of the market share, an increase of 27% year-on-year; Jiaming occupies 12% of the market share, down 7% year-on-year; Xiaomi occupies 8% of the market share, an increase of 7% year-on-year.
Source: Canaly
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