Who is the "King of the Trolley"
Honda Fit, Toyota Chizo or Volkswagen Polo?
If you count the popular figures, the above models are the top brands in the small car market.
However, bydir Dolphin, a rising star, has topped the monthly sales of small cars for four consecutive months (December 2021 to April 2022), and is likely to become the new "king of cars".
Note: Since the bydir Dolphin went public at the end of August 2021, it has sold more than 10,000 in just four months. Sales in August 2021 were 1,755 units, 3,000 units in September, 6,018 units in October, 8,809 units in November, 10,016 units in December, 10,602 units in January 2022, 8,565 units in February, and 10,501 units in March.
At the beginning of the listing, BYD Dolphin was not optimistic
In the past, small cars played the role of the first car in life, training cars or family cars, but in the context of the upgrading of Chinese consumption and the increasing pursuit of large, small cars seem to have become a "sunset industry".
According to the 2021 sales data released by the Association, in the range of less than 80,000 yuan, pure electric vehicles have the most advantages, and their market share has reached 37.6%. It was followed by a high-end range of more than 250,000 yuan, with a share of 15.7%. In the range of 80,000-120,000 yuan (referring to Dolphin's previous pricing), the share of pure electric vehicles is only 5.6%, far behind the 88.5% of traditional fuel vehicles.
Wholesale sales in the small car market for the january-March 2022 period were 143,400 units, up 17.5% year-on-year, and sales increased by 21,300 units from the same period last year. Among them, BYD Dolphin and Euler Good Cat contributed a total of 49,128 units. In contrast, fuel small cars, in addition to the year-on-year sales of Fit and Volkswagen Polo, other traditional fuel small cars have different degrees of sales decline year-on-year.
In addition to the small car market is not optimistic, BYD's initial pricing of 93,800 yuan - 121,800 yuan (Note: the current price is 102,800 -130,800 yuan) has also been complained about by many consumers. Many people think that its price is too expensive, because its minimum match is only 301 kilometers of endurance. In contrast, the lowest cruising range of euler good cats is 401 kilometers.
How BYD Dolphins Interpret the "Law of True Fragrance"
Dolphin is the first production car under BYD's e-platform 3.0, which uses many new technologies from BYD. For example, the eight-in-one electric powertrain integrates the drive assembly (motor and transmission), motor controller, PDU (power distribution unit) BMS, a new generation of electronic and electrical architecture with integrated domain controller design, direct cooling and heating of the refrigerant, and so on. Why did BYD choose to put the latest technology platform on such a 100,000-class small electric vehicle?
In the past, in the traditional impression of everyone, new technologies will give priority to high-end models, and then gradually decentralize to low-end models. According to the analysis of the Association of Passenger Vehicles, the scale benefits of new energy vehicles are obvious, and the scale of bicycles of head enterprises continues to increase and the cost decreases. With the substantial growth of industrial scale, the cost of fixed asset depreciation and other costs of new energy vehicles can be better shared, and the cost of bicycle manufacturing is easier to play the scale advantage in the exponential growth stage. That is to say, compared with high-end models, BYD's choice of Dolphin is easier to quickly achieve modularization, while helping to reduce the cost of mass production of new technologies.
Coincidentally, when the DM-i hybrid technology was first introduced, it was first equipped on the Qin PLUS, and later the Song PLUS, Tang and even Han models were equipped.
Thanks to the innate advantages of e platform 3.0, dolphin's internal space expression is commendable, just like commercial housing, because dolphin has made a more optimized design, the average area is small, and the area used in the set has increased accordingly. Its length is only 4125mm (4070/4150), but the wheelbase reaches 2700mm, and it can even catch up with B-class cars. Because of the excellent performance of the space, many netizens called the dolphin "electric version of fit".
It is worth saying that dolphin low-end is equipped with 5-inch LCD instruments, 10.1-inch central control screens, Internet of Vehicles, satellite navigation, and the sub-low-end is equipped with a 12.8-inch large screen and speech recognition system, 360-degree panoramic images, etc., and the functional configuration is very complete. In contrast, the Honda Fit in the same class of models, if you choose the lowest match, basically get a "hair embryo car".
Although the displacement of fuel small cars is not large, but the oil price soars again and again, the cost of its car will also rise, coupled with the impact of factors such as license plates and purchase taxes, it can be seen that the competitiveness of fuel small cars is at a significant disadvantage compared with pure electric small cars.
In addition, fuel small cars, limited by cost problems, often have netizens complain about poor sound insulation, unclear pointing, loose chassis, high-speed drifting and so on. In terms of driving quality, the dolphin power response adjusted to the sport mode is very sensitive, acceleration can even bring a certain sense of push back, suspension adjustment is still more comfortable, there is a good filtration of road bumps, but at the same time it does not completely lose toughness, and its self-weight reaches 1.45 tons, running high speed will not drift. In terms of driving experience, the dolphin's performance is still remarkable.
Perhaps some netizens will say that traditional fuel small cars such as Fit and Zhixuan have a high retention rate. But what about the high retention rate based on its selling price? At present, the author believes that the high retention rate cannot become a "moat" for the sales of fuel small vehicles.
Dolphin, TA is not a pure electric version of the fit
Dolphin, TA It is BYD's dolphin