Text /pajoe
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When the Chinese car company BYD's pure electric EV and hybrid DM products miraculously rushed to the top of China's auto brand sales in March and the first quarter with almost half of the sales, approaching the faw-Volkswagen and SAIC-Volkswagen two major car market leaders, the Japanese car companies that have always been conservative in electric vehicles can no longer hold back.
At the end of April, the three companies of The Two Fields (Toyota, Honda) and Nissan (Nissan) invariably launched their first pure electric models in the Chinese market: Dongfeng Honda e:NS1, Dongfeng Nissan Aria, FAW Toyota bZ4X, or listed, or released, which attracted a lot of attention for a while.
This is a clear signal: Japanese car companies are beginning to attack China's electric vehicle market.
Chinese brands that have been deeply cultivating new energy vehicles for many years in the lively competition ushered in volkswagen electric brand ID more than a year ago, north and south Volkswagen continued to sacrifice fuel vehicles and dual-use means, although they did not achieve great advantages like fuel vehicles, but finally stood firm, cunning Japanese car companies saw BYD new energy vehicles surpass all Chinese car companies fuel, new energy combined forces, topped the First Chinese brand, this Chinese new energy vehicle market watershed event, absolutely stimulated Toyota Honda Nissan.
It's time to shoot. So the Japanese car companies that have the advantage of engines, brands and word of mouth of fuel vehicles can still be so habitually lying flat and harvesting leeks in the Chinese electric vehicle market?
Different levels Of the Japanese three strong test water pure electricity
All three new Japanese cars are SUVs, all from pure electric architectures, covering levels ranging from small to compact to medium-sized, consciously or unconsciously covering major market segments. In the process of marketization, Honda e:NS1 is the most leading, has been listed for sale, Toyota followed, has opened pre-sale. Nissan's Aria is still in the release stage and has now opened blind booking in China.
Dongfeng Honda e: NS1 is equipped with Honda pure electric architecture "e: NArchitecture F", with a length, width and height of 4390 *1790 *1560mm, wheelbase of 2610mm, is a small pure electric SUV, launched on April 26, a total of 4 models, the price range of 175-218,000 yuan. The shape is simple, and there are many sports elements, the interior is equipped with a large-size solid screen, and the traditional instrument panel has also been upgraded to a full-size color LCD dashboard. Honda also equipped the new car with a Honda CONNECT 3.0 exclusive version for pure electric vehicles, a Honda SENSING system, and a smart digital cockpit to improve the level of intelligence of the vehicle. e: NS1 provides 134Kw and 150Kw two sets of power, peak torque is 310N .m, the maximum cruising range of 510 kilometers, decent.
Nissan Ariya offers two power versions, a single-motor version with a maximum power of 178Kw and zero hundred acceleration of up to 7.5 s, and a dual-motor version with two motors with a maximum power of 160Kw and a maximum of 5.1 s of zero hundred acceleration. The appearance adopts the same design language as the fuel vehicle, but the closed front grille and sharp headlights bring more obvious differences, and the new car is equipped with the ProPILOT 2.0 system and nissan Safety Shield technology, which is more intelligent. Based on the CMF-EV electrification platform, ariya is a compact pure electric SUV with a body size of 4595*1850/*1655mm and a wheelbase of 2755mm.
FAW Toyota bZ4X is based on the e-TNGA pure electric architecture, body size 4690x1860x1650mm, wheelbase 2850mm, is a medium-sized pure electric SUV, a total of 5 models, pre-priced 220,000-300,000 yuan. The exterior design of the new car is avant-garde and exquisite, the hammerhead shark element is an important symbol, the interior is not synchronized with the appearance, and the center console is made of paint material, retaining a large number of buttons. The power is available in front-drive and four-wheel drive versions, of which the front-drive maximum power is 150kW, zero hundred acceleration 8.4s, four-wheel drive equipped with two 80Kw motors, zero hundred acceleration 7.7s, maximum cruising range of 500 kilometers (WLTC conditions). Smartly, Toyota's new car is equipped with TOYOTA Safety Sense Safety Assist.
The joint venture scenery or no longer independent brand upwards
Three cars are out, there are many natural comments in the market, price, power, speed, interior, etc. have become the topic of discussion among fans. Japanese car companies brushed and offered products to test the waters of China's pure electric vehicle market, but things changed over time, and everything was quietly changing.
In the fuel vehicle market, the joint venture brand has cut a lot of leeks with overwhelming advantages. The reduction of some joint venture brand models has become commonplace, and the high consumption of high-end car maintenance has become a common thing, and Chinese consumers are wantonly consumed with brand advantages.
In some market segments, independent brands do not have excellent products or even no products at all, and lack sufficient competitiveness. As a result, it is not uncommon for consumers to be cut leeks. Today, with the increasing rise of Chinese brands in the field of new energy, the life of joint venture brands in the new market is not so good, and it is not so easy to cut leeks.
BYD Qin and BYD Song will squeeze a number of joint venture cars behind them, and the competitiveness of ideal and Weilai in the high-end car segment is also growing, and even more high-end high-end high-end can also be remarkable, and traces can occasionally be found on the street.
Although there are also various problems in the development process, but compared with the joint venture brand, independent brands have been exploring for many years, and they should be better at the research and development of new energy vehicles and the understanding of the market, even if more than 500,000 BYD cars appear in the market in the near future, it is also likely to be chased by users. After all, when the user scale, product quality, and consumer reputation accumulate to a certain extent, it is a matter of course.
Hybrids used to be the world of Japanese cars. But in the market has not formed the mainstream, high price, low cost performance is an important factor, engage in a hybrid to sell tens of thousands more. Looking at volkswagen, the sales of golf pure electricity, Bora pure electricity, Tiguan pure electricity and other products that have been changed from oil to electricity are "touching", and they are not as popular as the type of fuel vehicles, there is no power advantage, the price is high, and it is naturally not recognized by consumers.
It can be seen that there is no real technical strength, down-to-earth product prices, product cost performance is not high, it is naturally difficult for the people to willingly pay money to buy. The reason why BYD's hybrid vehicles can be sold is that they are good enough for product quality, higher cost performance, and the overall cost is almost the same as that of fuel vehicles, which is naturally more popular.
BYD's phenomenal level leads the joint venture brand status to be determined
In the first quarter, the penetration rate of new energy vehicles in the Chinese market reached 19.3%, BYD's new energy sales of discontinued fuel vehicles exceeded 100,000 units in March, and the sales list of new energy vehicle manufacturers in the first quarter (top fifteen) was only listed by SAIC Volkswagen, but ranked at the bottom, with a share of only 1.8%. All of this, in stark contrast, intentionally or unintentionally promote the pace of new energy transformation of joint venture car companies, and it is inevitable that there is a rush. However, if we look at the future of the three strong Japanese in this way, it is also unobjective.
Japanese cars have been deeply cultivated in the Chinese market for many years, and they have a deep understanding of many aspects. In terms of new energy transformation, it is necessary to do it. However, in the choice of timing, "two fields and one production" are more cautious, showing a situation of external looseness and internal tightness. In terms of Toyota, the sales of fuel vehicles are the first in the world, and its research and development of oil-electric hybrid technology is also relatively early, and it has a deep enough accumulation in technology and the market. The advantages are not small. At the same time, it also has a deep obsession with the research and development of hydrogen energy, and has achieved a lot of technological research and development results, forming a high enough technical threshold.
Of course, in pure electric technology, although it is not the main direction, it also has a lot of power. Although Toyota's family member Akio Toyoda has repeatedly complained about the development of pure electric vehicles, the things below are indeed being done continuously.
At present, as far as the overall new energy development of the joint venture brand is concerned, it cannot be the same as the traditional independent brands and new forces in terms of sales.
Independent brands in the three electricity, intelligent aspects of the advantage, after years of groping, gradually got more and more consumers to recognize, covering more market space, for 30, 400,000 yuan or even higher price models, Chinese consumers also have a certain degree of acceptance, and this is unimaginable in the field of fuel vehicles.
BYD seals
According to the roadmap released, fuel vehicles and hybrid vehicles will coexist with pure electric vehicles for a long time, and the advantages of traditional joint venture brands will be maintained for a certain period of time and to a certain extent, and are importantly affected by the research and development, investment and marketization speed, market goals and other factors of independent & joint ventures in electrification and intelligence.
Write at the end
The continuous progress of independent brands and the increasing rise in the new energy vehicle market have greatly compressed the premium space of joint venture brands. Today, the top three Japanese companies have launched new cars, accelerated into the market, and vigorously attacked the new energy vehicle market. Although there are many variables at present, the prospects cannot be jumped to conclusions. But what is certain is that the joint venture car will certainly not be as comfortable as in the fuel vehicle market, and the leeks are not so good to cut.
Note: The picture comes from "Car Market Pei Chat", manufacturers
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