Since the release of "Original God", the mobile terminal has made $3 billion! The path of development of Miha Tour

Hello and welcome back to the World of the Original Gods of Holdon2099. What's the biggest news about Harashin lately? First of all, of course, the 2.7 version was postponed, and Ayahua Ikeko even showed at one point that it would last for 240 days! The other is the statistics that have been drowned out by the postponement message: Since its release, Yuan Shenguang has earned $3 billion on the mobile phone. It is undeniable that Mihayou is a phenomenon-level company, and the original god is also one of the popular games today, this article is not blown or black, purely to share the origin of the game "Original God".

Currently, Protoshin has a large number of fans (including black powder) around the world. Gorgeous visuals, cute characters, free gameplay and lottery mechanics have deeply attracted players, and it can be said that "Original God" is one of the most successful works in the field of gaming in the past two years. Such achievements are not accidental, but through a long period of accumulation, let's review the development of this game.

From fan to developer (as you probably already know)

Cai Haoyu, Liu Wei and Luo Yuhao are all classmates of Shanghai Jiao Tong University, and they have come together because of their common hobby (two-dimensional). All three had a dream of creating their own two-dimensional world, but in the mid-2000s, there were few game studios in the country. While completing their studies, the three of them used their spare time to make games and participate in some student game design competitions, and just as they were about to get their master's degree, they suddenly decided to start a business. Of course, there are also environmental reasons for this, the financial crisis in 2008 directly affected the employment situation of most graduates, so since jobs are so difficult to find, it is better to do your best for your career, and finally, Mihayou was officially established in 2012.

Of course, the start-up phase of a new company is often tough, with both funding and projects being a headache. According to Wenhui Daily that year, the newly established Mihayou company received an interest-free loan of 100,000 yuan (about $20,000 today) from the Shanghai Science and Technology Entrepreneurship Center. In addition, the startup center also provided a six-month rent-free office space for some new companies, and Mihayou's 50 square meters of office space is the prototype of today's scale.

The "two-dimensional" market of that year was very different from today's, and for investors of that year, the "two-dimensional game" was not considered profitable. But Liu Wei believes that this is a blue ocean, and it is also the field that the three of them love, and the future can definitely be expected. He also believes that the professional fans of the "second dimension" to develop games for other players who have the same kind of friends will definitely make them feel sincere and have a large number of loyal users. In fact, most of the company's early employees were fans, so that the games developed by Mihayou have always been relatively niche, but it is precisely because of the respect for two-dimensional games that the viscosity of fans is very amazing, which is in line with the company's concept when it was first started, that is, only two-dimensional fans can create the best two-dimensional games.

Crash Series

Many of Miha's early games revolved around the genre of Future Gakuen and Doomsday Zombies, and although the response was good, it did not cause a big sensation until 2014's Crash Academy 2, which was MHY's third game and the first to cause a sensation. In an interview with Liu Wei, when he talked about "Crash 2", the most memorable thing was the change in the Alipay account a few days before the release, and when he recalled, Liu Wei's eyes flashed with excitement, he said: "I was very young at the time, and I suddenly had millions of dollars in my pocket, and that excitement could not be described in words. However, Crash Academy 3 is the wing that really makes Miha take off.

Crash Bandicoot III's free-to-play mode is one of the key factors that is so popular, and another important factor is the respect that Miha Tours has always upheld, the "two-dimensional" world and players. Unlike the previous 2D shooter-based mode, this game highlights the gameplay of 3D slashing, and through the release of the comic book series, players can further understand the game's backstory, so as to better understand the logic of the character's behavior in the game.

With the success of the Crash series in Asia (with 1 million downloads within two weeks of its release in Japan), the game quickly spread around the world. It can only be said that Mihayu is aiming in the right direction, and the consistent game style is constantly accumulating the number of fans. Today, the online players of Crash III are still active, and Crash: Star Dome Railway is also in development, and it is believed that the series will become a legend. But if you compare the Crash series to the games that Mihayou released in 2020, its global reach dwarfs.

Original God

By the end of 2017, Miha Tour had grown from a small studio of three university alumni to a company with hundreds of employees. At the 2019 E3 Game Show, the company announced their next title, a sprawling open-world fantasy RPG. The visual effects and open-world gameplay of "Original God" have attracted the attention of many players, although, at that time and even today, there have always been many people who believe that it is just a copy of "Breath of the Wild", which is not the focus of this article, but choose your favorite game, no matter whether the black powder is sprayed again, it is only adding heat to "Original God".

It's important to note that more than half of the 10 million pre-registered users of Original God were from outside Of China, so it is indeed one of the most successful Chinese games ever in the global market, and perhaps even one of the most potent contenders in the global game market. The success of this game is not only due to the philosophy that Mihayou adheres to, but also to the huge investment, according to a previous statistic, Mihayou invested about $100 million in the marketing and development of Protosthesis (and will continue to increase in the future), which makes Protoss one of the most expensive games ever, deducting inflation and costing even more than The Witcher 3.

Listing failed

In fact, during the development of "Original God", Mihayou has been trying to obtain approval for listing. However, after a series of industry scandals, the CSRC has been reluctant to approve the IPO of the game company. But Mihayou is still working hard, but after 3 years of cumbersome procedures, Mihayou finally decided to withdraw the IPO before the launch of "Original God". According to the Securities Times at the time, by the end of 2020 (the original God was released in September 2020), the game was earning about $6 million per day, and the highest single-day revenue on October 21 was $14 million. The withdrawal of the IPO and the record revenue of "Original God" mean that the company's owners Cai Haoyu, Liu Wei and Luo Yuhao will get all the profits, do not need to be distributed to others, do not need to be red, are the result of strength + vision + persistence.

The romance of the technical house

Everyone knows Mihayou's company motto: Tech House saves the world. But in order to implement this romantic "fantasy", it is necessary to work together, fortunately, the leadership of Mihayou is a loyal believer in this concept, so there will be no situation like other companies: "the professional has no right, the right does not understand", I hope that the high-level structure of Mihayou can remain stable for a long time. Back to the beginning of this article, $3 billion is just the beginning, and the 240-day extension does not need to worry, players who like two-dimensional games will naturally wait, people who don't like it can go to find better games, after all, happiness is the original intention of playing the game, you say?

The story of Miha you and the original god is far more than that, the space is limited, just here, and finally share a very favorite sentence, but I don't know who said: "Use strength to land feelings." "If you have a dream, you will work hard, and if you only dream, no matter how ambitious you are, you will eventually return to nothingness." Xiaobian's feelings are not enough, the strength is not enough, all sentient beings, just want to share some people and things that can really do what you think in your heart, I hope that you can realize your dreams in front of the screen, come on.

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