This year's young people are willing to spend 100 yuan to quit mobile phones

Zhongxin Jingwei, May 7 (Chang Tao) In order to "quit" mobile phones, Ma Yao has worked hard for three years, but still has not achieved the small goal of "reducing the average daily screen time from 7.5 hours to 5 hours". In her own words, "I quit my phone like interrogating a prisoner, both soft and hard, and the most stupid methods were used." However, at present, Ma Yao still has not given up, "I recently saw that the 'mobile phone isolation box' is very hot, I am ready to try." ”

There are not a few young people like Ma Yao who want to quit mobile phones. According to a report released by Peking University's Internet Development Research Center, 50% of netizens want to escape the Internet and stay away from their mobile phones. Stimulated by this demand, quitting mobile phones has even become a business. But can these seemingly "pediatric" methods really keep themselves away from mobile phones?

"Declaring war" on mobile phones

Ma Yao decided to quit mobile phones in 2019. At that time, she was addicted to online texts and could not extricate herself, and later she suddenly woke up and decided to quit mobile phones. At the beginning, Ma Yao took a relatively simple and rude way, two words "unloading". This trick had some effect at first, but over time, Ma Yao found that this method was a bit of a failure, because he would be addicted to the new app again.

Later, Ma Yao thought of another move. "All the apps that have mini programs that make me addicted but do not have to be used are uninstalled, if the app does not have a mini program, then I will use one download at a time, and delete it when I finish." I knew it was extreme, but that's how I forced myself. In addition, Ma Yao will also set the time to remind himself to play less mobile phones.

"At first, I set up the automatic switch on and off, but later found that it was somewhat unrealistic, such as the work could not be shut down after it was not processed. Later, I set the function of the mobile phone, such as only 5 hours a day, and the App will turn gray if it expires. However, this feature is not mandatory, and you can choose to continue using your phone. Ma Yao introduced.

Ma Yao's experience is a microcosm of the current young people quitting mobile phones, in order to meet their needs, some companies even launched a special mobile phone software.

In the Apple App Store, the keyword "quit mobile phone" is searched, showing multiple apps for download. An app called "Don't Play Mobile" wrote in the introduction, "When the Don't Play Mobile alarm is turned on, you pick up the phone at the set time and will call the police." Zhongxin Jingwei reporter noted that the functions of such applications are similar, all by setting a period of time not to look at the phone, otherwise it will be alarmed to achieve.

Do not play mobile app settings page

In fact, some phones have similar features on their own. "My phone can set the amount of time I use apps every day, and when the time comes, these apps will be locked, and I set up 3 hours for most apps." Beijing white-collar bear said.

There are also some young people, in order to make themselves not addicted to mobile phones, can not extricate themselves, is thinking of ways to make mobile phones become "not good-

Guangzhou white-collar worker Liu Chang was inspired by the ink screen of the e-book, and after some settings, the mobile phone screen was turned gray. "I found that when I read books on the ink screen, I always had no energy, and I thought about it, in addition to the fact that reading itself is easy to make people sleepy, the color of the screen is also an important reason." This trick is really easy to use, after the phone does not have colorful colors, I want to stay away from it! ”

Liu Chang posted his experience and the strategy of adjusting the color of the screen on the Little Red Book, which received a response from many netizens. "There are currently more than 30,000 likes for this note!"

"Soft no, hard"

But does the way you quit your phone through settings or programs like the above have any effect?

Xiao Xiong admitted that this function that comes with the mobile phone is somewhat "flowing in the form". "When the time comes, if I want to continue to brush these apps, choose to ignore them, and the time set is a decoration."

Ma Yao also has a similar experience. "The mobile phone reminds me that I have used it for a long time, I usually choose to play for a while, and the mobile phone will certainly not be forced to shut down and will not let me play." Ma Yao said.

Zhongxin Jingwei reporter learned that some mobile phone parties will also establish communities, punch cards every day, take screenshots to share the time spent on the day's mobile phones, and if they exceed the time specified in the group, they must send red envelopes. But Xiao Xiong said that at the beginning, everyone insisted on it quite well, but gradually they did not abide by the agreement and began to "let go of themselves".

In the process of quitting mobile phones, Ma Yao will also use some "hard methods". For example, when working or reading, take your phone away and keep it out of your sight. She would even give her phone to someone else for safekeeping. "As long as it's out of my sight, I don't want to look at it." In Ma Yao's view, quitting mobile phones is still the most effective physical method. Recently, she has set her sights on the "mobile phone isolation box".

Little Bear has experienced the "mobile phone isolation box". "In fact, the principle of this kind of box is the same as the software, it is to set a certain time, can not play the phone." The isolation box operation is also very simple, put the phone in the box, lock it, set the time, and then count down, and the end of the time will remind you. Little Bear said.

Zhongxin Jingwei reporter used "quit mobile phone" as the keyword to search on Taobao, and there are a large number of "mobile phone isolation box" related products, priced at about 100 yuan. These "mobile phone isolation boxes" are shaped and sized like large charging treasures, and come in a variety of colors. A "mobile phone isolation box" product details read: "Dual charging port, can be used for two or three months, can answer the phone, WeChat voice, can listen to music." That is to say, when you use the "mobile phone isolation box", it does not mean that you are completely isolated from the mobile phone. In addition, this "mobile phone isolation box" can also be opened three times urgently.

Source: Taobao screenshot

In the comment area, most buyers left messages saying that after using the "mobile phone isolation box", self-discipline has increased and efficiency has increased. However, a considerable number of buyers said that it was "useless" and "very chicken". A buyer left a message saying, "I used up the emergency opening permission three times, and then I couldn't help but want to play and directly pried it open with a screwdriver." Another buyer left a message, "What to buy an isolation box, lock the phone where it is so complicated, just an action, lock the screen." ”

Of course, the simpler and crudest way is to simply change to a phone that is not so good and not so fun in order to lose interest in mobile phones. On e-commerce platforms, "quitting online mobile phones" is a major selling point. However, the current "net-quit mobile phone" is not limited to the category of elderly functional machines, but has more choices.

For example, you can choose a full keyboard BlackBerry phone listed in 2008, which can install WeChat, QQ music and other popular apps. Xiaomi has also launched the "multi-parent" series, which resembles a function machine, but can use WeChat scan code, health code and other functions.

However, changing mobile phones is by no means the best choice for contemporary young people. Little Bear admits that it is good to use it on campus, and then use this kind of mobile phone to participate in work, which will make it look too different and out of place.

Young people's attitudes towards mobile phones are changing

If the beginning of quitting mobile phones is a manifestation of the change in the attitude of young people to mobile phones, then the reluctance to change mobile phones is another must mention.

According to the latest data released by CINNO Research on April 25, in the first quarter of 2022, the sales of smartphones in the Chinese mainland market were about 74.39 million units, down 14.4% year-on-year. Among them, there are challenges brought about by the rebound of the epidemic, and part of the reason is that consumers are gradually reducing their willingness to change machines, and young people are the main force in changing machines.

Hu Baishan, executive vice president and chief operating officer of vivo, recently said in public that now domestic mobile phone manufacturers have entered the stock market, and the user's replacement cycle has evolved from the earliest 16-18 months to 20-24 months, and then to the recent 36 months.

Young people are reluctant to change mobile phones, mainly for two reasons, one is that mobile phones are selling more and more expensive. According to a report released by third-party market research firm Canalys in March, the average selling price (ASP) of smartphones in 2021 increased by 10% year-on-year. Second, there is no revolutionary innovation in mobile phones, but only some small adjustments in function. Observing the recently released products, vivo X80 series focuses on "night scene photography" and self-developed chip V1+ blessing, OPPO K10 series also focuses on dual flagship chips and game performance, these new products bring more performance and experience improvement.

Folding screen mobile phone is the only remaining innovation from the category point of view in the current smart phone market, and the development has been quite mature, and the major domestic mobile phone manufacturers have been laid out. Hu Baishan believes that "the folding screen will be a new segment of the smartphone market in the next 2-3 years, and this incremental speed will be very fast." Telecom analyst Fu Liang believes that the sales of folding screen mobile phones will increase significantly in 2022, but the final market share will not exceed 30%. (Ma Yao is a pseudonym in the text) (Zhongxin Jingwei APP)

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Editor-in-Charge: Luo Kun