During the two sessions, four mainstream media such as Beijing Youth Daily, Red Star News, Surging News, and Southern Metropolis Daily joined forces to jointly launch an online forum on "'City' Momentum Upwards - Exploring the Power Source of China's High-quality Development". On the afternoon of March 8, "Life Says – The City, How to Make Life Better?" In the sub-forum, Cao Xue, head of the mascot design team of the Beijing 2022 Winter Olympics and dean of the School of Visual Arts and Design of the Guangzhou Academy of Fine Arts, shared the process of creating the mascot of the Beijing Winter Olympics and the way to make the city better through design.
When talking about the design of the mascot of the Winter Olympics, Cao Xue revealed: "In order to design the mascot of the Winter Olympics, we also excavated the games and sports that Chinese played on the ice when they were young. Coupled with the fact that the Beijing Winter Olympics coincide with the Chinese New Year, festive elements will also be taken into account. The snow melting red lanterns, together with the ice piers, allow everyone to feel the festive Spring Festival atmosphere, and integrate with the faster, higher and stronger Olympic spirit.
Speaking of urban design, Cao Xue frankly said: "We pursue a better life, and hope that every professional designer will not be a bystander, but a participant, creator and executor." Anyone's life is organically unified. There is always something in life that can be improved, and that is where our professional mission lies. Being in the Guangdong-Hong Kong-Macao Greater Bay Area, from a building and a space to a street and a corner, we must use our professional thinking to serve the city. ”
Cao Xue has always believed that design is a humanistic care, is a manifestation of civilization, to a little more design thinking to improve people's way of life, the city will become more beautiful. "Civilization is not literature and art, we want to create a city's civilization, literature and art is only a means, the purpose is not for literature and art."
Cao Xue has participated in the creation of many advertising slogans, slogans, songs, animations, etc. related to garbage classification, which is necessary in order to increase people's awareness of classification. Cao Xue said that in order for people to change their attitudes from clear attitudes to behaviors, it is necessary to use professional design methods, rather than just relying on slogans to change people's attitudes. Guangzhou is an open and pragmatic city, open, that is, to stand high, the vision to be wide, pragmatic is to implement to the level of implementation. The cities of the Guangdong-Hong Kong-Macao Greater Bay Area must share and share the burden, and life in the Bay Area will become better and better.
Text/Beijing Youth Daily reporter Jiang Ruojing
Editor/Ma Xiaoqing
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