In 1999, Ma Huateng created QQ for China, opening up a new type of communication in addition to telephone and text messages, which became the hot topic of the times.
By April 2000, QQ registered users had already exceeded the 100,000 mark, cloud social networking had become the hot spot of the times, and Ma Huateng had become famous with this battle.
Ma Huateng
On May 10, 2003, Ma Yun, who claimed to be "not interested in money"Chinese, founded Taobao.
Ma
There are always people who are red in the face on the issue of Ma Huateng and Ma Yun who has contributed the most to China, but in the final analysis, what they do is an entertainment product, Ma Yun meets the needs of eating and wearing, and Ma Huateng has worked entertainment communication.
But this is not the whole element of life, and accommodation is also indispensable.
In China's intermediary industry, Zuo Hui is a well-deserved industry giant and a benchmark for entrepreneurs with a conscience in everyone's heart, but in his prime, Zuo Hui suddenly passed away and gave up the country he had desperately laid down to others.
Zuo Hui
Even the hundreds of billions of net worth it left behind lost 76.4 billion yuan in one year.
Why did Zuo Hui suddenly die in his prime? A year after Zuo Hui's death, why did his estate increase so much? Who took over Zuo Hui and sat on the "dragon chair" of the intermediary first?
Bosses who don't want to make money
"Chain home massive real estate, connecting the story of each home".
This is the advertising slogan of the chain home, and it is also the iron label set up by the chain home in the society.
Chain home
A few years ago, there was a saying in the real estate industry that "whichever city the chain family enters, the house price of which city will rise."
This is not the intention of the real estate developer, but the commercial miracle created by zuo Hui, the owner of the chain family.
In 2001, beijing chain home was established, when Zuo Hui was no longer a stunned young man who had just entered the society, but an aspiring young man who was bound to get rid of the "gangsters" in the real estate industry.
Zuo Hui
Because in 2001, China's real estate industry can really be described as a "miasma of black smoke and evil", and all this is the evil created by some unscrupulous intermediaries.
In 1998, the mainland ushered in the first housing reform, ending the era of welfare housing, and the rise of economic and practical housing, which is a major innovation in the real estate industry, which should be a good thing, but because of some people who take advantage of the situation and enter the "gangsters" to stir up, it has become a miasma.
These "miscreants" are real estate agents who eat the price difference and charge arbitrarily.
Images are from the web
They take advantage of the wishes of those in need to inflate prices, fill their own pockets, and enrich their own pockets, but they ignore tenants, the rental market is miasma because of their existence, tenants with houses cannot rent out, and tenants who want to find houses can only look at the terrible house prices.
The real estate market was in urgent need of consolidation, and tenants and tenants needed a clear stream to facilitate the conclusion of the transaction between the two parties, so Zuo Hui established Chain Home in Beijing in March 2001.
Although Zuo Hui is already a successful businessman with millions of assets, in Beijing, where everything zuo Hui has is only a dime, and the chain home established in 2001 is only a small company with no name, which cannot enter the eyes of some industry leaders, but Zuo Hui is completely disregarded and just carries out his own reform in a big way.
Chain home
The first person to be "cut" by Zuo Hui was the real estate agent.
Because Zuo Hui felt that he did not need it.
In the rental transaction, it is the two parties to the transaction, not the real estate agent, so the chain home is willing to provide a platform for the two parties to the transaction, promote their face-to-face communication, and only the two of them communicate.
This is the chain's practice of "transparent transactions and no price difference", but it is not accepted by some employees who are real estate agents.
Because they think they have been eaten "dividends", it is the company that deprives them of the right to make money and get commissions.
So they made a big fuss and wanted Zuo Hui to cancel this form of renting, but they ate Zuo Hui's closed door soup: if you can do it, you can do it, and if you can't do it, you can leave.
Zuo Hui
Zuo Hui knew that their resistance was nothing more than because he exposed the ugly behavior of unspoken rules to the stage, preventing the possibility of enriching their own pockets, but in the face of the moths in the real estate industry, Zuo Hui showed full of cruelty.
Because they are too greedy.
The house rented by the owner for 2,000 yuan was touted by the black-hearted intermediary to 4,000 yuan, and the "wronged head" was a resident who urgently needed to rent a house, and they were already economically nervous, but because the black-hearted intermediary was once again worse.
They have paid a high rent but only rented a house that is not cost-effective, but the intermediary has faded the gentle appearance of renting, revealing the true face of the adulterous villain.
Images are from the web
The occupants can only swallow the bitter fruit, and the evil deeds of the intermediary have once again risen because of the success of the transaction.
Zuo Hui felt that the chain family did not need such a moth, if there was dissatisfaction, they could leave, the position was different, naturally there was no need to force it.
Some people on the balance of life, choose their own eyes in front of the small profits, but do not want to admit that this is the fraud of others to get, Zuo Hui does not recognize such behavior, so he put the transaction of buying a rental house on the surface, as a third-party intermediary, only responsible for the buyer and seller of the two sides of the matchmaking, the final transaction price and intermediary has nothing to do with the intermediary, and the chain home has nothing to do, the chain home earns only an intermediary fee.
Images are from the web
With such actions, the chain home has achieved a very high turnover rate in an extreme time and has gained a foothold in Beijing.
Compared with the success of the first venture, the success of the chain family makes Zuo Hui even happier, because it is an explanation for the young man who was hurt by the intermediary.
Chain home
Entrepreneurial dreams that come out of the wine table
Zuo Hui was born in January 1971 in Weinan, Shanxi Province, and in 1988, at the age of 17, Zuo Hui received an acceptance letter from Beijing University of Chemical Technology and set foot on the fertile soil of Beijing.
Beijing University of Chemical Technology
The prosperity of Beijing confused Zuo Hui's eyes, and Zuo Hui made up his mind that he must make his own achievements on this land and become a useful person to society.
But reality was that in 1992, Zuo Hui poured the first basin of cold water on society.
For Zuo Hui to take the "first lesson of society" to get a "kind person", is a real estate agent.
"Brother, it's not your brother who cheated on you, you will never find a more cost-effective house at the same price, my brother is to see that you just graduated, and it hurts you, so I talked to the owner and negotiated this price." 」
Zuo Hui
This is the "sweet words" that the real estate agent promised to Zuo Hui in 1992.
The simple Zuo Hui looked at the house but it was good, so he should give the rule of one payment and three payments, and became a north drifter.
However, Zuo Hui's dream of drifting north was soon shattered.
Because the intermediary who called Zuo Hui a brother was a complete liar, the owner of the house had never rented out the room where Zuo Hui lived, and the agent had already run away.
Zuo Hui's luggage was thrown on the street, and the vast Beijing seemed to be unable to tolerate this newly graduated college student.
Images are from the web
Zuo Hui was a little discouraged, but the self-esteem in his bones did not allow him to despair.
The youth has its own glory, the future is unlimited, and all difficulties are only temporary.
Fortunately, Zuo Hui's friends took him in and provided him with shelter, and Zuo Hui also began to lower his vision in order to work hard as soon as possible, no longer strictly picking work, but doing whatever he wanted.
As a high-achieving student graduated from a prestigious school, Zuo Hui has worked as a customer service specialist and a salesman, and his friends have held uneven for him, thinking that this is the next policy of Qu Cai.
Zuo Hui
But the ideal is based on the real life, the profession does not have a high or low distinction, there is an ideal is a good thing, but all the premise should be to make a living first.
What's more, Zuo Hui still has the kindness of friends to repay, although friends don't care, but the more friends, the more Zuo Hui has to repay.
Gradually, Zuo Hui's life achieved independence, and he also had some spare money to drink and play with friends, so Zuo Hui began to chase his ideals.
One night in 1995, Zuo Hui was drinking with two friends at a roadside stall, surging his ideals, and the three of them hit it off, took out all their belongings, and both resigned to start a business.
Images are from the web
Even in 1995, the total wealth of the three people was only 50,000 yuan.
But bravery is the most precious treasure of the fearless youth, the three people used this 50,000 as the starting capital to establish the Beijing Tianchi Commercial and Trade Center, and earned 5 million yuan in 1999 in 4 years.
Revenue achieved a hundredfold growth, Zuo Hui also realized what he did in his youth, in 1999 he already had the strength to rectify the intermediary, so in 2001, Zuo Hui chose to strike hard, set up a chain home, and beijing leading intermediary company chamber to compete, expel the "dirt" in the intermediary, for the needy customers to provide a Ming and Qing market environment.
Zuo Hui
But this is not the whole of Zuo Hui's boldness, and another is that he has opened a mortgage purchase business for the transfer of second-hand commercial housing.
Before Zuo Hui, the transactions of second-hand houses were all one-price and one-paid.
If it is not a person with a little asset, it is absolutely impossible to achieve easily, but most people with a little savings in the family will not choose a second-hand house, but add a little more and choose a newly built house.
This is a common problem in the second-hand market, but in order to meet the needs of customers, Zuo Hui created a mortgage to buy second-hand houses, so that more residents ended the rental life and have their own homes.
Although the house is second-hand, the home is their own, which makes many people feel the happiness of wandering away, and the recognition of Zuo Hui is one more point.
Zuo Hui
However, Zuo Hui passed away on May 20, 2021.
What's going on here?
Death in his prime
Lung cancer.
Zuo Hui
In 2013, Zuo Hui was diagnosed with lung cancer during the physical examination, in order to treat, Zuo Hui removed 1/3 of the lungs, but on May 20, 2021, he passed away, and also gave up his business empire.
The chain home is a very high starting point for Zuo Hui to engage in business, but it is not all, and shells are also one of Zuo Hui's business territory.
Zuo Hui
Some people say that Zuo Hui's success is because he chose the right track, but this sentence is half right and half wrong.
Zuo Hui chose the right track, but his success was because he was willing to hand over more profits to consumers and he was willing to become the founder.
However, transparent and open industry means are not all the elements of Zuo Hui's success, and his consistent exploration and curiosity are indispensable.
When the development of the chain home was in full swing, Zuo Hui could have enjoyed his success in the position of the boss, but Zuo Hui could not stop for a moment and obtained an EMBA master's degree from Peking University in two years.
Zuo Hui
Some people say that they are not afraid that you will not work hard, but they are afraid that people who are more successful than you will work harder than you, and Zuo Hui belongs to this kind of person.
But in the hearts of colleagues and subordinates, Zuo Hui's super high is not only IQ, but also the businessmen's vision that people can't reach.
In 2012, The chain home promoted the omni-channel "real estate" commitment, covering 28 cities across the country in five years, and the annual real estate transaction volume reached 1,000 billion yuan.
In 2018, Shell found a house, using the means of opening up the real estate dictionary database to all partners of the platform and novel VR and AI means, it was listed on the New York Stock Exchange on August 13, 2019.
Listed
Chain family, shell and free at home and abroad are famous, but zuo Hui, as a great hero, has always been anonymous and unwilling to show his face, even the fact that shells are listed on the New York Stock Exchange is a nail in the coffin, but Zuo Hui still feels that "he has nothing to do with himself".
Zuo Hui completely put himself outside vanity fair, but in the development of his career, he has always been sober.
He said that "it is easy to take shortcuts, but shortcuts are wrong", Zuo Hui used his own personal practice to open a feasible entrepreneurial path, but unfortunately, because of physical pain, Zuo Hui regretted to die on May 20, 2021.
But in April 2021, before Zuo Hui's death, he was named on the Forbes Global Rich List with a fortune of $15.5 billion, competing with Jack Ma and Ma Huateng. ”
Images are from the web
After his death, Zuo Hui's 103.8 billion yuan of assets should have been inherited from his children, but the eldest of his and his wife Zhu Yan's two children was only 13 years old, so it was difficult to pick a big responsibility.
After fierce competition, the chain family, Ziru and Shell have elected heirs, shell heirs are Peng Yongdong, but at that time the stocks of the three companies have dived, directly losing the market value of 100 million yuan, and the 100 billion assets left by Zuo Hui are also the same as the company's profit and loss, which evaporated 76.4 billion.
Zuo Hui
After a short period of panic, the three companies also gradually moved to the right track, the stock returned to stability, although Zuo Hui has passed away, but Zuo Hui's belief and persistence in the industry is inherited in the three companies, although it will not regain the prestige of Zuo Hui when he was alive, but in the near future, it will certainly cast brilliant, lead the company to a higher level, and live up to Zuo Hui's trust and cultivation.
Because they have been drenched in rain, so willing to hold an umbrella for others, Zuo Hui's experience is a true portrayal of thousands of graduates, the gap in reality subverts the beautiful ideal, some people choose to accept, some people choose to accept for a short time, after finding the right springboard, go to a higher level, and finally achieve success.
Zuo Hui
Zuo Hui is a model of success, but it is definitely not a case of success, as long as you always have a passionate ideal, everyone has the possibility of success.