1905 Movie Network Article "I'm a Detective, I'm Not Crazy." On June 21, "Detective Wars", directed by Wei Jiahui and starring Liu Qingyun, Cai Zhuoyan and Lin Feng, announced that it will be released on July 8 and will open ahead of schedule on July 2 and 3.
Looking at the summer file, in addition to "Detective Wars", more than 40 films with different genres have also been lined up, including many highly anticipated heavyweight works such as "Life Events", "Mozart in Outer Space", "New God List: Yang Jian" and so on.
At the same time, the total box office of the summer file in 2022 has exceeded the 1 billion mark. At present, the national theater turnover rate is basically stable at more than 80%, and with the gradual return of audiences and blockbusters to theaters, we have reason to look forward to the market performance of summer slots.
What is the color of the film that has been fixed in the summer file? As the largest space in the whole year, how will it further release the market potential and promote the overall recovery of the film market?
01. Diversified genres More than 20 new films have arrived in line
At present, the top three films in the summer box office in 2022 are "Jurassic World 3", "Crush Orange Sheng Huainan" and "Bad Guy League". However, with a large number of high-profile domestic new films announced, domestic films will still become the highlight of the summer program in 2022.
Looking at the films that have been fixed, the genres are very diverse, which is expected to meet the viewing needs of different audiences.
In recent years, family-themed films such as "Hello, Li Huanying" and "My Sister" have repeatedly achieved box office success, which has also made the market have high hopes for the upcoming "Life Events" that will be released on June 24 and starring Zhu Yilong.
"Life Events" as the first funeral theme film in China, telling the touching family story of transcending blood and redeeming each other between the three brothers of the funeral master and the orphan Xiaowen, the current on-demand rating has reached 9.7 points, and the on-demand + pre-sale box office has exceeded 20 million, which is expected to become the first "dark horse" to run out of the summer file.
In terms of new mainstream films, similar to "Heroes of Fire", "Sky Rescue" also focuses on the group of firefighters, starring Du Jiang, Wang Qianyuan, Tong Liya, etc., which will more fully show the story of firefighters facing the task needs of "all disasters and major emergencies".
"You Are My Spring" is produced by Director Chen Daoming, supervised by Huang Bo, starring Zhou Dongyu, Wang Jingchun, Zhao Jinmai, Huang Xiaoming, etc., and the lineup is also very strong, but with the audience's increasing requirements for anti-epidemic movies, if you want to replicate the success of "Chinese Doctor", you need more excellent quality.
The comedy genre is also quite eye-catching, written and directed by Chen Sicheng, starring Huang Bo, Rong Zishan and other stars, "Mozart in Outer Space" integrates comedy, fantasy and family elements. As the prologue to the "Outer Space Trilogy", Chen Sicheng once expressed his hope to create an image of a "meng king" that has influenced generations.
The comedy film "Learning Dad", also starring Huang Bo, will focus on the hot topic of "chicken baby" in society, showing a hilarious "young and small" study adventure, which can't help but be reminiscent of the 2019 summer movie "Galaxy Tuition Class".
Following "Sweep 2" and "Fury And Serious Cases", there are also two hardcore police action movies scheduled for the summer this year.
In addition to the above-mentioned "Detective Wars", "New Order" starring Zhang Jiahui, Ruan Jingtian and Wang Mainland also chose to "fire the gun and start fighting" on July 8.
In recent years, the Box Office performance of the Tanabata file has been good, and four youth romance films such as "Forgetting Each Other", "We Look Like Love", "Meet You", and "Her Love" have also locked this popular schedule early.
Animated films are the standard of the summer program, currently 3 have been screened, 4 are to be screened, of which the most anticipated is the new work "New God List: Yang Jian" produced by Chasing Light Animation and the "New God List" series.
Last year, "White Snake 2", which was also produced by Chasing Light, achieved the third box office performance in the summer file, which also made the market look forward to how to continue the "legend" of "New God List: Yang Jian".
02. The schedule space is large, and more films are urgently needed to be airborne
Although a number of highly anticipated new films have been scheduled, from the current point of view, this year's summer program is still dominated by medium-sized films, and there is a lack of super-head films to help. The total number of films 45 is also far from the 142 in the summer of 2021 and 141 in 2019, and the market is eager for super blockbusters and more medium-sized films to enter.
Summarizing the past box office performance, it is not difficult to see that the following types of films are more popular with summer audiences: First, new mainstream films with positive energy and wide resonance, such as "Chinese Doctor" and "Heroes of Fire"; The second is police and bandit action blockbusters, such as "Sweeping Drugs 2" and "Fury And Serious Cases"; The third is youth romance films, such as "Midsummer Future"; The fourth is animated movies, such as "Nezha's Demon Child Descending" and "White Snake 2".
Special commentator Gao Jun also pointed out in an interview with Chinese film reports that in addition to the above types, comedy and family film can alleviate the pressure in the audience's life, help people open their hearts, and are also expected to achieve good results in the summer file.
"With a good film, the audience's consumption enthusiasm can gradually rise, and once the audience's consumption enthusiasm is high, good films will be more willing to put on the market, which is mutual", Gao Jun analyzed, "so what is most needed now is to continuously have blockbusters like "Jurassic World 3" put on the market, impact the market, cultivate the market, and the audience will gradually have more confidence to enter the theater." ”
In addition to the above-mentioned films, there are also many heavyweight new films that are listed in the audience's "want to see the airborne list", such as the crime film "Broken Bridge" starring Wang Junkai and Ma Sichun, who want to see 348,000 people; Starring Ma Li and Chang Yuan, 230,000 people "want to see" the comedy "Brother, Hello" and so on.
There are also comedies "Super Family" and "Keep You Safe", "Keep You Safe", crime films "The Last Truth", "Victims", etc. that were originally scheduled to be released in the first half of this year, if one or more of them can be airborne summer slots, it will surely stimulate market vitality to a greater extent.
As the longest and most space-spanning slot of the year, the past summer slot has witnessed many historical moments of Chinese films: in 2017, "Wolf Warrior 2" reached the top with a box office gap of 5.7 billion; In 2018, "I Am Not a Medicine God" set off a realist film boom; In 2019, "Nezha's Devil Boy Descending" created a new peak of domestic animation films; In 2020, "Eight Hundred" ignited the enthusiasm of the whole people to watch movies with the feelings of home and country...
These historical achievements give us reason to look forward to and call for more new blockbusters to enter, and work together to add a fire to the summer of 2022 and inject a "strong needle" into the recovery of the Chinese film market.