Wasabi, meaning wasabi in Japanese, is also commonly known as green wasabi or horseradish. Unlike Chinese mustard, green mustard is an indispensable seasoning for eating sashimi. In Japan, there is a farm that specializes in growing wasabi, which is the Oho Wasabi Farm (also known as the Oho Wasabi Farm). She attracted millions of people just by relying on wasabi, and it was a great success! How is this done? Let's let Liang Jiejun take everyone into this farm together to see it!
Project overview
Founded in 1917 and covering an area of 225 acres, Daino Wasabi Farm is located in Azumino, Nagano Prefecture, Japan, and is a basic industry based on the cultivation and processing of wasabi. It is the largest wasabi garden in Japan and the most well-known sightseeing spot in Azumino, attracting about 1.2 million visitors a year. It attracts tourists with special events, wasabi specialties, and rural tourism.
History
1. Chance to get an opportunity
In 1915, it was a rubble wasteland, but it was located with a high-quality water source suitable for wasabi growth. The founder of The King's Wasabi Farm discovered this treasure land. After several twists and turns, he won the land use right, and together with like-minded partners, he built the Dawang Wasabi Farm, and constantly improved and cultivated new varieties of wasabi, and by 1964, the farm was basically harvestable all year round.
2. Make enough mustard products
The growth of green wasabi is more delicate, this wasabi farm provides them with a very good growing environment and water quality, so it is very suitable for planting, and the farm uses this to accurately position itself as a mustard product.
As the "wasabi field" with the largest area in Japan, it takes two years for wasabi to be planted and harvested, so for this reason, the planting cycle is staggered, and it can be harvested all year round, and visitors can enjoy delicious mustard whenever they come.
3. Strengthen the mustard theme
At the foot of the Northern Alps in Japan, you can see the crystal clear stream where meltwater from snow and ice flow to the foot of the mountain. It is complemented by green wasabi fields, lush woods and clear streams with floating water and grass.
With cultural landscapes, embellished with stone carvings, but also the use of the farm's functional buildings and experience places are staggered to create an atmosphere, such as wasabi processing workshops, offices, comprehensive service buildings, etc., generally using the form of wooden houses and stone houses, revealing the quaint local atmosphere and heavy time accumulation.
4. Innovative mustard products
The mustard is deeply processed, the mustard can be used throughout the body, and the leaves are sent to the processing workshop for deep processing after the leaves are split, the stem, the root, and the beard root are split. Made into ice cream such as mustard, chocolate, beer, steamed buns, mustard beans, etc.
To create a popular food, the farm uses its own high-quality wasabi as raw materials, and has developed wasabi ice cream, signature soba noodles and a variety of puffed leisure foods, and the unique dining and shopping experience of Dashuang. In particular, wasabi ice cream and signature soba noodles are the "net red delicacies" that tourists cherish, which has increased the popularity of the farm and generated considerable economic benefits.
Create basic leisure facilities: wasabi Farm, Water Wheel Water Square, Grand Shrine, Observation Deck, Bell Tower, Happiness Bridge, Tea Room, Dawang Cave, Prayer Cave, Restaurant, Dawang Mustard Farm Centennial Memorial Hall, Buckwheat Processing Farm, Plum Garden, etc. It can meet the needs of tourists such as eating, traveling, traveling, and entertainment.
Think tank tips
The successful rise of Dawang Wasabi Farm has provided us with many valuable experiences. In view of the above cases, Liang Jiejun has analyzed and summarized, hoping to help and inspire you:
1. Determine the theme and find the engine
The theme is the core of industrial development, is the engine and grasp of project development, it is very critical to find a good theme positioning, we can think about the theme positioning from the following three aspects:
Time To always pay attention to the changes in market demand, be good at finding opportunities, combine with their own resources, take the lead in occupying the market at the first time, occupy the category, detonate the market, and play their own brand;
Space Pay attention to the situation of the project to see what we have a larger, influential or higher market share of the industry;
Environment Fully consider the adaptability of the theme or industry, and position it according to the adaptability of its own natural resource conditions and geographical conditions.
2. Extend the industry and continue to exert efforts
Determined the theme positioning, the next step is how to provide consumers with a more powerful bearing problem, we can extend the industry from the software and basic hardware, through the diversification of the format to leave a deep impression on them, the theme of the foil and strengthening, with the core competitiveness to attract more tourists to come to consume, in order to truly achieve income generation.
On the one hand, the hardware facilities need to reflect the rural pastoral atmosphere, on the other hand, it is uniformly built according to the rural theme, forming a unified theme and a distinct environmental experience space.
Soft facilities It is not enough to develop hardware facilities in the project, software facilities are an important condition for attracting people to come and leave behind. It is not only necessary to create diversified activities to attract consumers, but also to excavate and activate the traditional culture of rural areas, integrate them into experience products, and create an emotional experience.
In summary, when we build rural projects, we should sort out resources, clarify the theme or industrial positioning, build a complete industrial system, and complement each other's advantages; And its own advantages are amplified, the influence is improved, the hardware and software facilities of the project are optimized, and through continuous momentum and drainage, the consumer experience is increased, the consumer is retained, so that the project can achieve economic income generation and provide a steady stream of power for the development of rural revitalization!