In the past two years, the metaverse tide has swept the world, and many enterprises have taken advantage of the "metaverse" to accelerate the pace of digital and virtualization transformation in products, technology, user experience, brand marketing, etc. However, according to Gartner's 2021 emerging technology maturity statistics, the underlying technologies closely related to the metaverse are still in their infancy, and the metaverse is still in its early stages. Those "meta-residents" who have already tasted the meta-universe, how do they experience the novel world of the meta-universe? What other internal needs do they need to meet in the metaverse? Daily interactive big data has provided in-depth insights into the first batch of meta-residents of the meta-universe, hoping to understand their deep-seated needs through the basic attribute characteristics of meta-residents, online and offline interests and preferences, and help enterprises and brand owners find the fulcrum and leverage to leverage the meta-universe market.
Who is already staying in the metaverse?
Energetic youth under the age of 34 are passionate about virtual world tours
The metaverse breaks down barriers in various aspects of the physical world, such as geographical space, age, and ethnicity. In the metaverse, users can choose their favorite skin color, face, occupation, etc., to create a second "self". What do these meta-residents who are doing themselves in the metaverse look like in the real world?
According to the results of big data insights, the residents are relatively young, most of them are aged 34 and below, especially the millennials aged 24 and below account for the highest proportion, reaching 40.9%. In addition, the data shows that men account for 67.0% of the Yuan residents, and the preference is more obvious, which shows that the Yuan residents are a group of dynamic young people who are highly sensitive to new things and have a strong interest in the virtual world.
How to move from concept to reality?
Socializing, gaming, shopping, two-dimensional and metaverse complement each other
Big data provides data insights into the interests and preferences of meta-residents, and explores the development code of the meta-universe from the interest points of meta-residents. The insight found that the interests and preferences of meta-residents in the fields of "online social networking", "games" and "overseas shopping" are obvious. These areas are the testing ground for the metaverse to move from concept to reality.
Big data shows that the preference of meta-residents for "online social networking" is 1.8 times that of the general population, and the demand is strong. They have obvious preferences for dating, voice and game social apps such as "Momo", "TT Voice", "QQ Space" and "Can Play". Online social apps themselves have the attribute of creating personal online images, their user base is huge, user education is very perfect, with the addition of innovative ideas and technologies of the metaverse, the architecture of the entire virtual world will be more complete and the experience will be more smooth and novel. Therefore, online social networking has also become the first field to test the waters of the metaverse. For the residents of Yuan, it should be really cool to be a "social cow" who talks eloquently in another dimension, or to be an opinion leader with many fans.
Big data insights found that the "game" preference of meta-residents reached 2.7, and their love for games was 2.7 times that of the general population. The virtual properties of the metaverse itself coincide with the game world, and the proportion of game apps in the metaverse concept app on the market is not few. Games such as "Mini World", "League of Legends", "Honor of Kings" and "Genshin" that Yuan residents like have a complete and independent world structure, and the addition of the metaverse allows players to travel through different parallel worlds to create dreams. The racing games represented by subway parkour and the board games represented by Happy Fighting Landlord will bring a more immersive experience and double the happiness if they add elements of the metaverse.
Big data insights found that the interest characteristics of "overseas shopping" and "e-commerce" of Yuan residents are obvious, and the preference values are 2.0 and 1.4. Their preference for shopping apps such as "Sephora", "Mushroom Street", "Kaola Sea Shopping", "Meow Street", "Diantao" and "IKEA" is also higher than that of the general population. In fact, shopping apps are currently actively trying technologies such as AI live broadcasting, AI trial installation, and cloud shopping. I believe that with the addition of the metaverse, the future online shopping experience will be more intelligent and more technological, and perhaps in the future we will really be able to taste global food and wine without leaving home, and remotely immersive experience global goodies like in science fiction.
Big data shows that the preference value of meta-residents for "anime" is 3.0, and their preference for two-dimensional elements is 3 times that of the general population. The rich characters and stories of the two-dimensional world, as well as the rich media materials, have laid the content foundation for the development of the metaverse. The popularity of virtual idols such as Hatsune Miku and Luo Tianyi also shows that meta-universe technology can make the two-dimensional world fuller and compose a more wonderful fantasy journey for the public.
What else can we do in the metaverse in the future?
Travel, job hunting, studying, visiting exhibitions, and opening up new experiences of online life
In addition to social, gaming, shopping, and two-dimensional areas that are putting the metaverse into practice and practice, what other areas can be combined with the metaverse faster? Big data has found in the meta-residents that may be able to join the meta-universe in the future. Next, imagine the future of the metaverse with us.
Big data insights found that the preference value of meta-residents for "travel" reached 2.0, and their preference value for writing "notes" was also 1.6, indicating that they are a group of people who like to travel and like to record their feelings and thoughts. Travel apps such as Fliggy Travel, Mafengwo Travel, and Ctrip are combined with the metaverse to take users online around the world. Record-based apps such as "Nian Nian Handbook" and "Time Handbook" can make everyone's records more vivid through the metaverse, and users can once again enter the time and space where the recording moment belongs every time they flip through the notes, immersively experiencing the beauty and touching of life.
Big data shows that the preference of Yuan residents for "sports and fitness" and "education" is also higher than that of the general population. Imagine that when users put on equipment and log in to the metaverse of sports apps such as "Leke Sports", "Daily Yoga" and "Keep", they can personally follow the virtual coach for fitness, and they can really feel the coach's correction of sports posture, which is much more efficient than practicing in the mirror. Yuan residents also have a more obvious preference for learning apps such as "speaking English fluently", "geting" and "Chinese university MOOC". Although online teaching has been widely used now, if there is an education metaverse in the future, users can walk into the classrooms of world-famous schools instead of just following video learning, which greatly improves the fun and experience of class, and the learning efficiency will become higher.
Big data insights found that Yuan residents have obvious preferences for job-seeking apps such as "BOSS Direct Recruitment", "Worry-free Future" and "Hunting". If you come to a metaverse job fair, job seekers can get to know their favorite companies more closely, and even look for employment opportunities around the world. Yuan residents also have a very obvious preference for exhibition apps such as "In Art", "Forbidden City Exhibition" and "Sanmao Tour", showing that they like to visit exhibitions. The combination of the art exhibition field and the metaverse will bring the audience a different experience. Imagine if you could really enter the world of Qingming Shanghetu, admire the Mona Lisa's smile up close, and interact with a girl wearing pearl earrings, would you have a deeper understanding of these art collections?
The concept of metaverse was born from people's sci-fi imagination of the future and formed by human scientific and technological innovation. Perhaps the current metaverse is still in its infancy, and the functions and experiences are not rich enough, but we believe that many people will not refuse a new lifestyle of intelligence, efficiency and fun. The future of the metaverse requires us to participate together. Big data will also continue to pay attention to the metaverse crowd and witness the development of the metaverse with everyone.
This article originated from the financial community
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