A cute movie was released last week
Right is [Happy Voice]
Have you fallen in love with this famous pig ？
▼
And that's exactly what made this animation
Created the minion team
Lighting entertainment
The reason why Universal Pictures, which originally belonged to the weak bird of animation, can get a sweet share in the animation industry is precisely because of lighting entertainment. The origin of lighting entertainment has to start from one person, that is, Chris Meledandelli, the former president of Twentieth Century Fox.
This person is not only Fox, but also one of the souls of Blue Sky Studios, who supervised the production of [Ice Age], [Ice Age II], [Robot Adventures] and [Horton Hears the Whirring], and Blue Sky Studios can stand out in a short period of time, which is inseparable from his influence.
▲ As the driving force behind the [Ice Age], The strength of Meldandelli can never be underestimated
After Meldandelli left office, he founded Lighting Entertainment. The most critical step for Universal was to acquire it in the process of making [Despicable Me] for Lighting Entertainment.
The IP of the minion has taken root in the hearts of fans, and it is a type of character that can be independently stretched beyond the story itself, and it must be the first cash cow of lighting.
▲Lighting entertainment company
Lighting Entertainment gradually expanded its production team, and now has 700 people, headquartered in Los Angeles, USA. According to the current situation of one film a year, Lighting Entertainment is also determined to produce two films a year in the future.
In fact, Mailer Dandley didn't dig into Fox's corner, first fooling John Cohenham, vice president of animation production, then recruiting Chris Renard, the director of [Squirrels, Nuts and Time Machine], to direct [Despicable Me], and finally even wooing Janet Hillilly, the co-president of DreamWorks.
The average cost of each film is 75 million, which is not a big production compared to giants such as Disney and Pixar, but it has earned nearly $4.5 billion at the box office for Universal
▲Lighting entertainment works
Meller Dandley flaunts low-cost production, which is a miracle in the animation industry with a casual cost of more than 100 million.
The secret of lighting entertainment is to find partners around the world (the core is Mac Guff Studios in Paris) and use some animation technology that can reduce rendering time, in other words, they have little pursuit of technology, nor do they expect to compete with high-end studios like Pixar.
The strategy of lighting entertainment continues from Blue Sky Studios, winning with a lowly comedy style and adult themes.
▲[Pet Secret]
In August 2016, Universal Successfully acquired DreamWorks for $3.8 billion, and Meller Dandley served as executive producer of both Lighting Entertainment and DreamWorks, but the two companies remained independent.
The lighting took a picture of [Pet Big Secret], inheriting the tradition of [Despicable Me] Cute and effectively selling Cute. This also seems to have made Universal and Lighting aware that furry critters are still profitable.
[The Voice of Joy] uses the talent show to open up the world of the animals in the cartoon and the world we are living in
Lighting Entertainment and Universal Pictures, which have won the hearts of the audience with the "Despicable Me" series and its derivative [Minions Big Eyes Cute] three animated films, have become well versed in the way of "selling cuteness", of course, "selling cuteness" has indeed attracted real money for them.
▲[Happy Voice]
[The Voice of Joy] has undoubtedly earned a reputation for lighting entertainment in North America, and is currently being released in China.