Author | Nan Rumin
The National Day file has not yet been opened, and the next more heavy Spring Festival file is already a dark tide, and the film list will be abnormally terrifying.
When the epidemic is in the way, on the contrary, this year's Spring Festival file has created a new record, "Hello, Li Huanying" and "Detective Chinatown 3" have contributed a total of 10 billion volumes, which is enough to prove that the purchasing power of the audience has not decayed at all, only waiting for the right node and the right project. This year, under the repeated epidemics, the regular stalls have been continuously empty, which has eventually led to the gathering of the Spring Festival stalls will be extremely tragic.
After shouting out the strongest Spring Festival stall every year, the next Spring Festival stall will have a high probability of reaching a new high, breaking the fresh record just set, and continuing the title of the strongest Spring Festival stall.
Murderous Spring Festival stalls
Everyone is super bulky
Of course, many of them have not yet been officially announced, and there will be some uncertainties, but according to the internal understanding of the poisoned milk movie, the next Spring Festival file will be more ferocious than in any previous year. It gathered "Under the Lake of Chosin" (untitled), "Fengshen Shen", "Miracle", "Super Powerful Family", "Four Seas", "This Killer Is Not Calm", "Cherry Pills", "My Heart Is Flying", "Bear Haunting 8" and so on.
(Market performance of the Spring Festival stalls in recent years)
Pulling down this list, you will find that there are a large number of super volume projects, although the Spring Festival stall has always been known for "fairy fights", but there are too many gods. It should be known that from the experience of previous years, the law that the Spring Festival file can only live for three parts has not been broken, whether the film list is ten or eight, and there are very few that can finally achieve the outbreak, and the two-eight effect is particularly obvious. But as far as this single is concerned, it really looks like everyone can play, which is much more competitive than in previous years.
Up to now, the Spring Festival file has not been reversed, and this year has achieved a feat of 8.5 billion+ in 7 days, including 1 billion+ on the first day of "Detective Chinatown 3", which has become an insurmountable peak. Looking at the Spring Festival in 2022, although it is almost impossible for a single film to challenge 1 billion on the first day, it is still possible to surpass in the total amount, which mainly relies on a strong film list.
From the last Spring Festival file, it can be seen that the real good quality and large-scale projects are completely able to resist the invasion of the epidemic, and they can completely pull the audience into the theater. The next Spring Festival stall, as if to absorb all the essence of the whole year into the same place, with the "strength of the whole country" to create such a large gathering place, the Spring Festival stall adsorption capacity is strong, the panic mentality of the film side, can be seen.
Next, follow the poisoned milk movie to take stock of this veritable strongest Spring Festival file in history.
(2022 Spring Festival file list estimate)
Under Lake Chosin (untitled)
"Chosin Lake" as the number one project of the year, it has always been the existence of two films. The first one named "Changjin Lake" was released in this year's National Day file, and the second part has not yet been named, but the schedule has basically locked the Spring Festival file, and only the Spring Festival file can match its super volume. Since the film was filmed, its every move has attracted the attention of the Chinese people, and it will undoubtedly become a national-level work.
Whether this untitled film can occupy the position of the number one seed depends more on the performance of "Chosin Lake" in the National Day file. Whether it is the lineup of immortal directors of Chen Kaige, Xu Ke and Lin Chaoxian, or the super-first-class lineup of Wu Jing and Yi Qianxi, the film is undoubtedly pointing to a higher box office performance. If the film is a great success, it will undoubtedly bring great blessings to the second part.
"Fengshen Shen"
After ten years of preparation and production, the film is finally close to being released. Judging from the current information, "Fengshen Shen" also has a greater probability of fixing the Spring Festival file. As the pinnacle of today's Chinese industrial films, "Fengshen Shen" deserves the attention of the Chinese people, especially with the blessing of Huang Bo, Chen Kun, Xia Yu, Li Xuejian, Yuan Quan and other lineups, so that the film has a high degree of heat and expectations.
In 2015, a blockbuster "Dragon Hunt" won nearly 1.7 billion at the box office, becoming the benchmark of today's industrial fantasy films, and this is just the director Urshan's training for "Fengshen Shen", you can imagine how huge the latter has a huge production volume. Of course, its opening performance is trustworthy, and if it is followed, everything depends on the story.
The Super Family
This is the first time that Happy Twist has competed in the Spring Festival stalls, in fact, on the stylistic level, Twist's comedy is very suitable for the Spring Festival stalls, such as "Charlotte Troubles" and "The Richest Man in Xihong". Of course, in all twist comedies, there are also two kinds of Shen Teng starring and non-Shen Teng starring, but when it comes to "containing Teng", almost all of them are related to the final quality.
This time it is Allen starring, Shen Teng is still the identity of the golden supporting role, which has declined in the level of appeal, but there are still certain advantages in the overall lineup and type. In terms of the number of people who want to see it, it is still in the leading position in the current scheduled films. Of course, the Spring Festival file never looks at the first day of box office, and who can laugh to the end is undoubtedly more critical.
"Four Seas"
Han Han is almost one of all directors who has been improving. The debut work "After Forever" won 628 million box office; the second "Riding the Wind and Waves" began to officially enter the Spring Festival file, breaking through the 1 billion mark in one fell swoop; the third "Flying Life" jointly created with Shen Teng scored 1.728 billion box office. Now this "Four Seas" is still in the Spring Festival file, and there may be a certain "growth space".
The joining of Liu Haoran, Liu Haocun, Shen Teng and other main creators is undoubtedly the heat guarantee of the film, and Han Han's style has proved that it is suitable for the aesthetics of the big screen audience. "Four Seas" is a relatively early Spring Festival file, and it also fully sees the confidence of the film side. But the Spring Festival file has three top comedies with a lineup, which will undoubtedly usher in a wave of fierce fighting.
Miracle
The film "Miracle" will undoubtedly be the biggest variable in the Spring Festival file, if the Spring Festival file must have a dark horse to kill, then the poison milk movie believes that "Miracle" will have a greater possibility. Following "I Am Not a Medicine God", Wen Muye directed again, which is already enough gimmicks, and with the joining of Yi Qianxi, the heat of the front end of the film is guaranteed, making the film very balanced.
Judging from the information obtained so far, the possibility of the film landing in the Spring Festival file is very large. As a mission film, "Miracle" can be adapted into a high-quality commercial film by Wen Muye, which is enough to prove his top creative ability. As one of the few realistic themes in the Spring Festival file, it undoubtedly has a strong ability to stir up trouble, and it will easily run out of the market for long-term performance.
Cherry Pills
As one of the most well-known and influential anime in the world, "Cherry Pills" can be described as a household name, and the film version of this top IP is completed by Chinese director Xue Xiaolu, which still has great expectations. There are few cases of this adaptation, and the previous adaptation of "Peppa Pig" ended in failure, but this time in the Spring Festival file, it is undoubtedly able to harvest a certain family audience.
"This Killer Is Not Calm"
Another comedy film at the top of the Spring Festival file, Yan Fei, Peng Damo supervised, xing Wenxiong director ("Shen pen Ma Liang" screenwriter), Wei Xiang first picked a big beam as the male number one, in addition to Shen Teng, the lineup of happy twist is almost not absent. Adapted from Japan's high-profile comedy "Magic Moment", the film will be a complete decompression comedy with strong competitiveness.
This also means that the Spring Festival comedy presents a three-legged situation, and who dies in the hands of the deer depends on the quality. In view of the very stable quality assurance of Yan Fei and Peng Damo, and the strong credit endorsement in the hearts of the audience, "This Killer Is Not Calm" undoubtedly has a strong strength. At present, the popularity of the film is relatively average, and it depends on whether the follow-up can catch up.
"My Heart Is Flying"
"My Heart Is Flying" is a Winter Olympics tribute film, based on real events, focusing on the breakthrough of zero gold medals in the Chinese Winter Olympics. But even with Xu Zheng supervising the production, putting this type of film into the Spring Festival file is still not competitive in the slightest. Although the film was scheduled early, the current popularity is very general, and it is obvious that it will not take the slightest advantage in the competition with the giants in front.
Bear Haunt 8
Unconsciously, the series has come to the 8th part, and the "Bear Haunting" series has completely become the number one IP of today's domestic animation. However, "Bear Haunting 7" became the first box office decline in the series, proving that the limitations of this series have begun to emerge, and the ceiling is very clear. This time, it is once again in the Spring Festival stalls, and the possibility of continuing to decline is not ruled out.