"Jincheng silk pipe day after day, half into the river wind and half into the clouds." As early as the Tang Dynasty, the sound of the urgent wind and chords of the country of Tianfu was already endless. Nowadays, with the popularity of the "Twenty-Four Tricks" girl group on online platforms such as Station B, Douyin, and Xiaohongshu, the number of views on the whole network has exceeded 100 million, and the prosperous scene of the palace banquet has become popular again. On yesterday's Baidu Boiling Point Metaverse Night, the girl group won the title of Baidu "Boiling Point Soaring National Style Girl Group" in 2022. The results are based on Baidu search and big data analysis of information browsing. With the "cultural relics fever" and "museum fever" hot, how to make cultural relics "live" has become one of the topics that cannot be avoided. Today, Wu Yanlin, IP operation officer of "Twenty-Four Tricks" and producer of the Chinese music concept drama "Trick 24", decrypted the password of "Twenty-Four Tricks" to reporters.
Nearly 300 short videos of "Twenty-Four Tricks"
The number of views on the whole network exceeded 100 million
Open Station B, search for the UP main "Twenty-Four Tricks", you can see the "Ancient Court Orchestra" based on the stone carving "Twenty-four Tricks" carved in the Chengdu Yongling Museum, copying Tang Dynasty musical instruments and innovatively adapting folk music performance. The "Twenty-Four Tricks" Girl Orchestra is a late Tang girl who woke up from the stone carved cultural relics "Twenty-Four Tricks", with high bun and exquisite makeup, but using traditional national instruments such as guzheng, yangqin, jiao, pipa, pan flute, etc., playing modern songs such as "Sky City" and "Happy Fighting Landlord", colliding with the millennial years. The orchestra has been invited to participate in People's Network, CCTV, Hunan Satellite TV and other programs for many times, and has cooperated with many first-line brands.
Chengdu Yongling Museum preserves the mausoleum built by the former Shu emperor of the late Tang Dynasty, and the "Twenty-four Tricks" stone carving carved on the waist of the sarcophagus bed of the former Shu emperor is the only cultural relic that has been found so far to fully reflect the Tang Dynasty and the former Shu court band group, which has an important position in the history of Chinese music, it witnesses the glorious moment of Chengdu becoming the "ancient oriental music capital", and is also an excellent endorsement of "Tianfu culture" and a key music project in Sichuan Province. The south, east and west sides of the Yongling coffin bed are engraved with a complete set of court bands. Among them, there are 2 maiko and 22 rakushi, and 23 instruments of 20 types are played, combining two systems: Hule (mainly Guzi music) and Qingle (traditional Han music). Among the similar cultural relics in the mainland, the music and dance scene is the largest, the variety of musical instruments is the largest, and the momentum is the most magnificent, showing the grand scale and magnificent scene of the court band of the late Tang Dynasty. In 2019, the ancient court orchestra "Twenty-Four Tricks" was re-established more than 1,000 years later. In January 2020, the Chinese music concept drama "Trick Le 24" based on the "Twenty-Four Trick Music" was born, which not only completely restored all the lost instruments in the stone carvings of "Twenty-Four Trick Music", but also artistically reproduced the music of the prosperous era. The play won the Outstanding Play Award of the 20th China Shanghai International Arts Festival.
Wu Yanlin told reporters that in January 2020, the new version of the Chinese music concept drama "Trick Music 24" was staged at the Sichuan Grand Theatre and was fully packed. The play takes the woman in red pursuing the "Twenty-Four Tricks" as a clue, and restores all the ancient musical instruments in the cultural relics of the Yongling Museum, and plays the Shudi Tang sound thousands of years ago. Less than half a year after the premiere of the play, she and her team launched the UP main "Twenty-Four Tricks" at Station B, bringing this thousand-year-old girl band originally engraved in stone to the Internet, and using the "Ancient Painting Scene Resurrection Project" to start a new pace of exploration. The video is based on the ancient painting "Tang Palace Le Tu", reconstructs the makeup and costumes in the painting, and incorporates the music characters in "Twenty-Four Tricks". The characters and scenes in the ancient painting "Tang Palace Le Tu" seem to move in front of the audience's eyes, and travel from paper to modern times. This is also the boutique planning video launched by "Twenty-Four Tricks" after logging into Station B to become the UP master, which became a hit. Now the series of videos has launched nearly 300 issues, many of which are explosive, and the number of views on the whole network has exceeded 100 million.
"Twenty-Four Tricks" appeared on the stage of "Every Day Up"
Out of the circle on the Internet, it has won great popularity for "Twenty-Four Tricks". "Twenty-four Tricks" has successively appeared on the stage of "I Want to Go to the Spring Festival Gala", cooperating with Wang Sulong's song "Year Ring"; appeared on Hunan Satellite TV's variety show "Every Day Up", and cooperated with Da Zhang Wei to perform the song "The Best Prayer in the World"; In cooperation with Huo Zun on the song "Roller Bead Curtain", in addition, in Shenzhen Satellite TV's "Poetic China", Sichuan Satellite TV's New Year's Eve party and other programs, you can see the figure of this "Chinese girl orchestra more than a thousand years old".
Just past the small Chinese New Year's Eve, "Voice of China × Twenty-four Tricks" cross-border cooperation "Two Tigers" + "Plum Blossom Three Alleys" + "Little Rabbit White and White" folk music performance video, Voice of China, CCTV news, CCTV video synchronously released, with the national style to welcome the arrival of the Year of the Rabbit, as soon as it was launched, it was listed on the video soaring list music category NO.1, the hot search of the news version, #Farewell to the Year of the Tiger in a national style to welcome the Year of the Rabbit#Topic popularity 465w+.
"It's a really 'live' band." Wu Yanlin sighed that when "Twenty-Four Tricks" cooperates with more and more artists, new works are constantly presented, and frequently appear in the mass media, it is not only the cultural relic in the Yongling Museum in Chengdu, which can only be viewed from afar. This means that in the modern context, the "twenty-four tricks" are endowed with real vitality and are "living" existences.
It is worth mentioning that Wu Yanlin and the team also organically combine the giant panda IP and the Chengdu music culture IP. The 24 pandas correspond to the 24 solar terms, grouped according to the season, make the application of the image more organized. At the same time, he created the "Trickle Panda" series of multi-grid long strip comics, making the image of Trickle Panda more three-dimensional and rich. They also produce "24 Tricks" cultural and creative peripherals - T-shirts, refrigerator stickers, power banks, canvas bags, three-dimensional greeting cards, handmade paper products, small musical instrument ornaments, Rubik's cubes, etc., and cooperate with artists to create artistic cultural and creative peripherals - mobile phone cases, silk scarves, tea gift boxes, etc.; Twenty-Four Tricks also created the first ancient Shu Chinese music immersive study tour and social education activities, in the course to experience the Tang Dynasty court costume makeup, Tang Dynasty etiquette, professional Chinese music teachers on-site guidance and teaching. At present, it has been carried out in some primary schools and universities for the elderly in Chengdu, so that cultural relics can be brought to life around people.
Interview –
▲ Wu Yanlin, IP operation officer of "Twenty-Four Tricks" and producer of the Chinese music concept drama "Trick 24"
Reporter: Can you tell us about your experience? Why did you come to do the operation of the "Twenty-Four Tricks" IP.
Wu Yanlin: In 2018, after graduating from Peking University's graduate degree in cultural industry, I went to the Forbidden City to investigate, and the cultural creativity of the Forbidden City, which makes cultural relics "alive", has inspired me a lot. Coincidentally, at that time, the Yongling Museum was also starting related work. So I took the initiative to lead the team and directly rooted in the Yongling Museum and began to do the IP creation of "Twenty-four Tricks", and the Chinese music concept drama "Trick 24" is the first project presented by IP.
Reporter: This time, "Twenty-Four Tricks" was elected as the "Boiling Point New Force National Style Orchestra", as the IP operation officer of Twenty-Four Tricks, what do you think?
Wu Yanlin: Our team is very happy to hear the news of the award. "Boiling Point New Force Chinese Style Orchestra" is based on Baidu search and information browsing big data analysis. That is to say, we are the most popular Chinese wind orchestra in 2022. This also shows that in recent years, our exploration and efforts in the promotion of the "Twenty-Four Tricks" IP have not been in vain, and we have made the IP of "Twenty-Four Tricks" known and concerned by more people. Our motivation stems from a love for traditional culture and the city. More than 1,000 years ago, Chengdu already had an excellent court women's orchestra, performing rich world music, which shows that Chengdu is an open and romantic city, and we are fortunate to participate in a romantic thing.
Reporter: What do you think about the operation of the "Twenty-Four Tricks" IP? What's your secret to bringing artifacts to life?
Wu Yanlin: "Showing traditional culture in a modern context" is our insistence on the creation of "24 Tricks" IP. In the past 3 years, we have not "laid flat", but have been constantly working on content creation. From the development of cultural and creative products to the production of research products, from the production of offline dramas to the creation of online videos, we will continue to explore the cross-border field of "24 Tricks" IP, so that the high-end Chinese aesthetic style can attract the attention of Generation Z.
Reporter: Nowadays, it is all eyeball economy, and many cultural events with extremely high traffic are "short-lived". How do you think to realize the transformation of the "Twenty-Four Tricks" IP from "popular" to "long-term popular"?
Wu Yanlin: The performance market is composed of star-making institutions, performance companies and other parts, and the performance companies in the market account for most of them. I hope I can become a star-making institution and make the "Twenty-Four Tricks" orchestra a long-term star. Now they are saying that this is an era without "superstars", one flow falls, and another traffic stands up. If I use a celebrity as a metaphor, I hope that "Twenty-Four Tricks" can become a superstar and become a cultural business card of a city. Short-term traffic seems to be booming, but it is not a reality; And long-term high-quality firm output, not afraid of the passage of time. This may be the reason why many first-tier brands like to cooperate with us. This year, we will rearrange the content in the short video and launch a new offline performance product "Floating Sound in the Painting" to bring the ancient painting back to life in front of people's eyes. The show will tour Beijing and Shanghai.
Chengdu Daily Jinguan News Reporter Wang Jia Responsible Editor He Qitie Intern Editor Feng Jialiang Photo courtesy of the organizer