"Everyone likes to eat, delicious and healthy, the hometown of red orange, is in Lianjiang, wait until the guests come, red orange smile and make up." In this nursery rhyme of Lianjiang, the fruit with local characteristics, Lianjiang red orange, carries the strong love of Lianjiang people for their hometown.
In Shiling Town, Longfei, Chebeitou, Xucun, Longwan and Anpu Town, Laoma, Xiajiao, Shiling Town, Xie Shoe, Shijiao Town and other villages, there are a billboard for the production base of Lianjiang Orange Township People's Home Agricultural Development Co., Ltd., which is particularly eye-catching. Behind this is the story of an entrepreneurial youth who is grateful for his hometown and develops and expands the red orange industry in his hometown. She is the new farmer after 90 in Lianjiang, Zhanjiang, Mai Dan. A girl who gave up her high salary to return to her hometown to work as a farmer and chase her dreams in the field of hope.
Give up city life and charter 3,000 acres of land
Mai Dan believes that to do agriculture, it is not enough to bury your head in the land, but also to learn to look up at the sky.
"I hope to dedicate the knowledge I have learned to my hometown and help my hometown develop better and better, which is my wish to return to my hometown to develop agriculture." Mai Dan, who graduated from Guangdong University of Foreign Studies, gave up his high-paying job as an English translator and left the Pearl River Delta in 2015 with orange nostalgia and returned to his hometown of Lianjiang. She registered an agricultural company to develop and grow cash crops such as red heart dragon fruit, bird's nest dragon fruit, rock sugar papaya, and red orange through the circulation of land. Her husband Huang Junhe also came to Lianjiang with her, starting a new journey in the couple's farming life.
After the 90s, Mai Dan, a new farmer in Zhanjiang, and her husband Huang Junhe. Southern Rural Daily Feng Guoqiang photographed
Engaging in agricultural development and planting seems very simple, in the eyes of ordinary people, it is "relying on the sky to eat food", in fact, modern agriculture has a very profound knowledge. Soil and water, climate, seeds, varieties, technical management and markets must be careful in words and deeds, a little slack, will make you lose the harvest, with foreign trade work experience Mactan knows the way.
At present, the company has established consumer poverty alleviation sales cooperation with Foshan Ding Cold Chain, Li Dalong, Jinnong Agriculture, Southern Excellent Products, etc., and some agricultural products have been identified by Guangdong Province Poverty Alleviation Products, and are listed on the Guangdong East and West Poverty Alleviation Collaborative Trading Network and East west preferred network for network sales. In addition, it also docks with offline community group purchases such as Hema Fresh, etc., and constantly expands sales channels.
Gaining a foothold in the market, Mactan decided to base itself on the Lianjiang River, extending the surrounding area and expanding the scale of production. At present, it has established production bases in lianjiang, Leizhou and Suixi for more than 3,000 mu of circulating land.
"Tell the story of our red orange"
Returning to Lianjiang in 2015, Mai Dan found that although Lianjiang Red Orange is a geographical indication product, in fact, there is no more prominent brand. "We set a how to innovate, to be a brand, to make other agricultural products together to make quality standardization, the first brand that comes to mind is called 'orange endless'." Why is it called 'oranges come out endlessly'? The idea is very simple, in addition to red oranges, I hope to sell more special agricultural products in Lianjiang, sell it through their own strength, or give it more energy, so when the time comes, we will choose the brand of 'oranges are endless' to do marketing and tell our story. ”
Mai Dan said that in order to be able to be stable in the agricultural product market, solving production standards and building brands is the key, it is necessary to have better production conditions and technical guidance.
Therefore, Lianjiang Orange Township People's Home Agricultural Development Co., Ltd. has determined the business philosophy of "production standardization, scientific management, green products, and market internationalization", with "company + base + farmer" as the business model, on the one hand, to build production greenhouses in each base, using modern drip irrigation; on the other hand, high salaries have hired 3 professional and technical personnel graduated from agricultural colleges and universities to guide production in the base; in addition, the company has also registered trademarks such as "Guangdong Agricultural Best" and "Orange Township People's Home", and is committed to poverty alleviation through the establishment of benchmarking industries. Brand operation and channel expansion, to create a standardized supply chain model for poverty alleviation products, and to promote products through major exhibitions, enhance the external visibility of products, and further promote the docking of high-quality agricultural products with the market.
Mactan has been thinking about how to make red orange break through the traditional circle. Since 2015, short videos have become popular in the industry, and Mai Dan has a clever move to form a team to tell a "red orange" story. Lianjiang red orange is fragrant and crisp, and if there is a red line on the fruit, it is even sweeter. Therefore, Mactan used this "origin orange" as a model, wrote a script of "connecting with oranges", and directed and acted by himself. "At that time, in Lianjiang, we were the only ones who promoted our hometown fruits in this way." Madan said. That year, with its innovative publicity methods, Mactan achieved sales of more than 1.5 million yuan, which opened up a new path for expanding the sale of Lianjiang's characteristic agricultural products.
Guan An'an (right), head of the Lianjiang Fine Seed Breeding Farm, provided technical guidance for the red orange base in Mactan. Southern Rural Daily Feng Guoqiang photographed
What makes Mactan feel most difficult is the prevention and treatment of red-orange-yellow dragon disease. Planting red oranges, she immersed herself in the study of fruit technology, whether in the classroom or in the field, she did not miss a single opportunity to learn. Over the past six years, he has become a good friend from a technician in the local agricultural extension department to an expert from the Guangdong Academy of Agricultural Sciences, from a soil expert who works in the field to a big expert who goes to the countryside to give lectures.
"Be a new farmer with a sense of social responsibility"
Three thousand boxes of fruit were sent to Liwan overnight, and Lianjiang returned to his hometown to start a business to take on the heavy responsibility of "guaranteeing supply".
Packing trucks to the early morning, dressed in starry night departure, Lianjiang City Liangyao Town 3,000 boxes of high-quality specialty fruits spanning more than 400 kilometers, at the end of May this year, Guangzhou Liwan outbreak of new crown pneumonia epidemic, arrived in Guangzhou Liwan District in the early morning of June 9, donated to the frontline staff of the fight against the epidemic.
"I have seen from the major news that groups of medical personnel rushed to the front line to fight the epidemic, fighting day and night, and dedicating themselves to winning the war against the 'epidemic' at an early date. Mai Dan said that he is a party member, and two of the three young entrepreneurs who have returned to their hometowns have the same goal. When she saw a group of party members charging forward in the frontline of the fight against the epidemic, playing a pioneering and leading role, it gave her greater motivation, "There is a force called 'the power of party members'."
In each base of Mactan, there are more than 10 relatively fixed workers for production management, most of them are rural left-behind women, and one-third of them are poor household laborers, and more than 100 poor households have been driven to develop agricultural planting of more than 500 mu. Therefore, the company has been identified as Zhanjiang City Poverty Alleviation Agricultural Leading Enterprise, Zhanjiang City Poverty Alleviation Products Cooperation and Brand Promotion Unit, the company's products were rated as high-quality poverty alleviation products, and was authorized to open Zhanjiang City (Lianjiang) Poverty Alleviation Products Franchise Store.
"It's a pleasure to work here, the technicians patiently teach us various techniques, we not only have a salary, but also really learned the planting techniques, the boss and the technicians usually eat with us and treat us as relatives." Aunt Li told reporters while pollinating pumpkins.
In my dream, it was actually very simple, every girl had a beautiful skirt, but I might wish I could use a pair of flat shoes to walk around the base. With my family, an acre of land, a cup of tea, in the orchard with the farmers to share my entrepreneurial experience, and then some people who understand agriculture, love farmers, love the countryside to the entrepreneurial base, go with us to start a business, and the appearance of our entire rural village, this is a simple dream of mine.
【Source】 Southern Rural Daily
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