On the afternoon of September 17, the official website of the State Administration of Radio, Film and Television hung up the "Notice of the General Office of the State Administration of Radio and Television on Organizing participation in the Selection of the "Golden Voice Award" of the China Radio and Television Program Award and the First China Broadcasting Host", which showed that -
Approved by the central government and established for the first time in the field of broadcast hosting in China, the "Golden Voice Award" will open its first award in October 2021.
Circular of the General Office of the State Administration of Radio and Television on Organizing participation in the Selection of the "Golden Sound Award" of the First China Radio and Television Program Award and the First China Broadcasting Host
For a detailed text version, please refer to the "Broadcast China" public account on September 18
This is the first official announcement broadcast hosting industry award after the "Golden Microphone Award" has not appeared for a long time.
It is understood that the "Golden Sound Award" is held every two years, and 2021 is the first one, and the award sets up 10 radio announcer hosts and 10 TV announcer hosts.
The conditions for participation require holding the "Announcer Host Certificate of the People's Republic of China" issued by the State Administration of Radio and Television and within the validity period, and is currently in the broadcast host position of radio and television broadcasting institutions at all levels in the country, and has been engaged in broadcast hosting work for more than three years (inclusive), and his representative works are radio and television programs broadcast by his unit.
As for the number of places to be submitted, the circular introduces that the number of reporting places for the radio and television bureaus of each province, autonomous region and municipality directly under the Central Government and the bureaus of culture, sports, radio, television and tourism of the Xinjiang Production and Construction Corps is 4 (2 for radio and 2 for television), of which there are not less than 1 personnel of broadcasting institutions at the prefectural or county level. The quota for submission by the General Office of the Central Radio and Television General Station is 8 (4 radio and 4 television).
In the preliminary evaluation submission material requirements, it is necessary to provide a professional resume and achievement profile of the participant's broadcast host of less than 1500 words. Representative works can choose to send 3-5 programs, the category is not limited, the length of each program is not limited, but the total duration does not exceed 45 minutes, of which the total amount of language of the participating radio announcer host is not less than 30 minutes, and the total number of appearances, oral broadcasts and dubbing of the participating TV announcer hosts is not less than 30 minutes.
As soon as yesterday's news spread on a small scale, many people "recalled the killing" and remembered the long-dormant "Golden Microphone Award", "The Golden Microphone is back?" "This should be the revival of the golden microphone!"
<h1 class="pgc-h-arrow-right" data-track="23" > the Golden Microphone Award into dormancy? In October last year, Broadcast China launched industry observation "Is the Golden Microphone Award absent in recent years still evaluated?" "Golden Microphone Award" that has been salvaged and extinguished. </h1>
"As for the Golden Microphone Award of the National Award, according to the current relevant information, it has not been seen for a long time. The highest prize that should have arrived but did not arrive is now absent and silent. Although the major platforms have many dislikes and different love and hatred preferences for the Golden Microphone Award, as the only national award recognized at the top of the circle and known to the audience, it is obvious that it cannot lose its voice for so long. ”
In the article, Broadcast China pointed out that the "Golden Microphone Award" founded in 1993 was sponsored by the China Federation of Radio, Film and Television Social Organizations (China Broadcasting Federation), and it has been the 27th autumn of the Fanghua years (28 years in 2021). Broadcast China inquired about the official website of the association and found that the latest Golden Microphone Award information on the hanging network is the list of winners of the 2014 China Broadcast Host "Golden Microphone" Award.
At the end of the article, Broadcast China hopes that the "Golden Microphone Award", which represents the highest honor of The host of China's radio and television programs, will return to the public view as soon as possible, highlighting the quality of real gold and leading the direction of the industry.
The advent of the official government award "Golden Voice Award", or as a response and release of some kind of signal, but many viewers still have doubts, will the "Golden Microphone Award" continue?
However, many people have noticed that the hosts of the two awards are obviously different, the "Golden Voice Award" is the China Television Arts Committee, and the "Golden Microphone Award" is the China Federation of Radio, Film and Television Social Organizations (China Broadcasting Federation).
The former "Art Committee" is a public institution directly under the General Administration established with the approval of the Central Editorial Office, which is responsible for the selection, awarding and related work of government awards such as the "Feitian Award" for TV dramas and the "Starlight Award" for TELEVISION literature and art. The latter is a social organization under the supervision of the State Administration of Radio, Film and Television, which has been approved by the Central Organization office to use the establishment of the business, and is responsible for the basic functions of self-discipline, industry services, rights protection, and academic theoretical research in the radio and television industry.
"This award is more potent than the gold microphone and is an officially certified government award." The well-known broadcasting culture blogger @ Zhang Daiyang replied to the netizens who consulted the similarities and differences of the "Golden Sound Award" and "Golden Microphone Award".
Author | Yang Junbo
Editor-in-charge | Sun Xiaoning, editor, | Wang Weimin, Editor-in-Chief, | Chen Hui