Do you remember the last time you changed your phone? Yes, compared with everyone's enthusiasm for mobile phones a few years ago, today's fashionable and high-tech mobile phones seem to be difficult to inspire the enthusiasm of the whole people, and this "ebb and flow" reaction is more intuitive in the data.
In the first quarter of 2023, global mobile phone sales data was released, and total shipments fell 13% year-on-year to 270 million units. According to forecasts, shipments will not be possible to stabilize to 2022 levels until mid-year. Of course, the reasons are many, in addition to the shrinking income, smartphones seem to have hit a technical ceiling.
At both ends, although the total amount is declining, the performance of domestic machines is still relatively stable. From the list point of view, Samsung mobile phones are still strong, shipping 60 million units, beating Apple and occupying the top position. Apple shipped 57 million units, ranking second with a narrow gap of 3 million. However, Apple achieved a 3% counterattack growth, Samsung is 18% decline, and according to this trend, Apple is likely to complete the turnaround in the second half of the year and regain the top position.
Looking at the other brands in the top ten, they were contracted by our domestic brands and won 8 seats. The 3rd to 10th places are Xiaomi, OPPO, vivo, Transsion, Honor, Motorola, Realme, and Huawei, with a combined market share of 47%, accounting for half of the country.
In the Chinese market, except for Apple, which occupies 20% of the market, the remaining 80% is divided by domestic brands. In the international market, our domestic brands also perform well, such as India, Indonesia, Brazil, Thailand and other Southeast Asian and American countries, OPPO, vivo, Xiaomi, Transsion and Realme and other brands often occupy the top 5 positions in the local mobile phone sales list.
Some people may want to say that although we are large, most of the profits have been taken away by Samsung and Apple, and in the high-end market, the only Huawei mobile phone we can rely on has also been greatly damaged by the innocent "sanctions", so it can only wander in the low-end market. There is some truth to this, but it is not the whole truth, because to rise in any field of technology, you have to go a long way. Looking back at the road that domestic mobile phones have traveled, we must give them a big thumbs up.
Once, when it comes to domestic mobile phones, many people's first reaction is copycat, low-end, cheap, poor quality, at that time, everyone worshipped Nokia, Samsung, Sony, LG, Motorola and other foreign brand mobile phones as gods. The new model, even if the price is high, there are people who empty their pockets to pursue it, and even more, the speed of changing Apple mobile phones is more frequent than changing objects. In that context, domestic brands can only low-key "development" until the era of smartphones arrives, and domestic mobile phones usher in the "golden age".
In ten years, foreign brands such as Samsung and LG basically have no place in the Chinese market, replaced by Huawei, Xiaomi, Honor, OPPO, vivo and realme. We no longer say that they are of poor quality, but that they have exquisite appearance, super high configuration, first-class cost performance, and foreign brands of the same price.
The three mobile phones that Xiaobian has recently replaced are all domestic brands, from OPPO to Honor, and then to the real self that has recently been changed, the reason is not only to support the feelings of domestic production, but simply from the perspective of consumers, buy a domestic machine - no loss.
Take the real GT Neo5 SE I am using, although it only cost 2099 when I bought it, the configuration in all aspects is not bad, and the feeling of using it is not bad.
The first is the most core chip, equipped with the second-generation Snapdragon 7+ flagship chip, Antutu scored 1029731 points, surpassing MediaTek's Dimensity 8200. The memory configuration is 12GB+512GB, so even if several large-capacity apps such as WeChat, Douyin and Toutiao are running at the same time, the system will not be stuck. 144Hz ultra-high refresh rate, when playing games such as "King", "Peace Elite", "Crossfire" and so on, every big move is smooth.
Secondly, equipped with a 5500 mAh ultra-large capacity battery, even if you sometimes forget to charge at night, there is no anxiety about electricity the next day. In addition, 100W light-speed second charge, only 10 minutes can charge 50%, 31 minutes can be fully charged, completely make "three minutes of charging, two hours of talking" become history.
Then there is the heat dissipation function, because the smartphone is equipped with many programs, especially when playing mobile games in the summer, often encounter the hot phone case. The heat dissipation performance of this mobile phone is still good, the graphene heat dissipation material used, playing games for 2 hours continuously, and the heating of the phone case is not obvious.
Finally, there is the photo function, now no matter where people go or what they do, the first thing they do is to take out the mobile phone in their pocket and take a crazy shot without order. As a science and engineering man, I didn't like to take pictures before, but now that I have a child, I hope to record every growth moment with my mobile phone, which can be regarded as a regret to make up for the lack of my growth memory.
With 64 million rear main pixels, 16 million front main pixels, and 8 million rear ultra-wide-angle pixels, photos and videos are like watching 4K HD LCD TVs whether it is shooting still, moving, or night scenes.
At that time, OPPO relied on the photo function, all the way to become bigger and stronger, now this advantage is completely inherited by other domestic brands, but also in line with the localization needs of the Chinese people, after all, when it comes to love to take pictures, it is estimated that Chinese say the second, no one dares to call the first.
Overall, as a smart machine in its early 2000s, the cost performance of the #真我GT Neo5 SE# is still relatively "anti-beaten". Of course, there are many choices at this price, such as Honor 80, Redmi K60, OPPO K10, etc., all of which are evenly matched opponents, and no one can be wrong.
Some people have analyzed why domestic mobile phones can sell well at home and abroad, and finally summarized several reasons:
1. High configuration and affordable price;
2. Localized UI and focus on experience optimization;
3. Confirm the boutique route;
4. Global top suppliers and talent introduction;
The reasons are all right, and they must also be applauded. But we also hope that our domestic mobile phones can continue to study technology while standing firm in the low-end market, and one day achieve a "double harvest" of sales and profits like Samsung and Apple.
Come on! Domestic brand!