I remember when Geely just started to build cars, Li Shufu's slogan was "to build a car that ordinary people can afford".
However, with the continuous growth of independent brands, China's independent brands finally occupy half of the market, and people begin to get carried away. I thought I had eaten pork when I saw the pig running, and now there are companies that make cars for the people, and they have begun to criticize them!
People are accustomed to standing in a higher angle to criticize a company with traffic, just like the "anti-three vulgarities in the automobile circle", whether it brings benefits to users is not important, the important thing is to have educational significance for users.
It is difficult to imagine what the benefits of the extended-range hybrid technology will harm the user, and on the premise that the energy-saving effect is completely consistent, it only harms the interests of the car companies with plug-in hybrid technology. The price involution of the automobile industry will also be criticized by the industry, is it because the car pot rice is too fragrant?
You must know that in 2006, the price of a square-headed old Jetta was still about 120,000, and the wholesale price of the manufacturer to the dealership was 9% off, and the KPI rebate at the end of the year was 22%. You can imagine how much profit margin this car has.
Even in 2009, FAW-Volkswagen's employees could get 22-25 salaries in year-end bonuses.
However, with the continuous growth of domestic brands such as Geely, Great Wall, BYD, Chery and even private enterprises, the era of joint venture brands lying down to make money has passed.
Toyota and Honda, which once became a habit of raising prices, have begun to lay off employees, and GAC bosses have begun to criticize involution. Companies with engine technology despise Li Auto's range-extending technology. In the end, even the thickness of the steel plate had to be measured with calipers to attack the opponent.
It is not that we should let the quality of the product be left alone, but the product quality has industry standards, and there are also national regulatory agencies to check the quality, and only if the conditions are met, it is allowed to be listed.
You are pursuing high standards and demanding yourself, which can attract higher-level users to pay for this part of the cost. But this does not prevent other car companies from building their own entry-level cars for the people at the bottom.
Is there any doubt about the safety of Wuling Hongguang miniEV? Because it's cheap enough, because it doesn't take away from other car companies. Because Wuling Hongguang MINIEV made money by selling points, it was let go by the car circle.
But BYD and Li Auto were not so lucky. BYD offended all domestic car companies with 79,800. Because the product design meets the needs of users, Li Auto has stolen the BBA market and offended all domestic car companies.
Therefore, all domestic car companies are saying that BYD's safety standards are not high enough, and even out of the thousands, righteous and stern criticism, but they just refuse to lower their prices, and then blame users for not knowing the goods.
On the other hand, all domestic cars are covetous of the high-net-worth positioning of Li Auto, and while plagiarizing, they scold the street, saying that Li Auto does not have its own core technology, and how backward the range extension technology is. But it is not designed from the perspective of users, and always looks down on the people from the perspective of a high-ranking engineer.
Obviously, BYD is realizing the dream of cars for the people at the bottom, and Li Auto is realizing the dream of humanized luxury cars for the people. Just because their original intention is to build cars for the people, they have become the target of public criticism.
What's even more sad is that many people who can't even afford a car actually cheer for them. The beautiful name is to purify the industry and the healthy development of China's automobile industry. But they may not know that China is not a developed country at this stage, and there are still 500 million people with a monthly income of less than 1,000 yuan.
Nowadays, the rapid development of China's automobile industry has made the world vigilant, relying on the cost performance, but we ourselves look down on our own cost performance, always want to go high and take the high route.
In fact, we should diversify the development of the automotive industry, let some car companies continue to break through industry technology, and allow some companies to continue to serve the ordinary people at the bottom.