At present, the domestic mobile phone market is still in the stage of a hundred schools of thought. Although over the years, mainland domestic mobile phones have basically determined the status of Huawei mobile phones, there are still many domestic mobile phone brands still standing. Such as vivo, oppo, Xiaomi, etc.
But I don't know if you remember, in the era of "heroes" mobile phones, do you still have an impression of the brand of Jinli?
Many people may say no, they have never heard of this brand. Some people will say that they remember that it was Liu Tao and Xue Zhiqian's mobile phone that they endorsed. Yes, Gionee mobile phone is a domestic mobile phone developed by them, but do you know the fate of Gionee now?
Gionee Communication Equipment Co., Ltd
Gionee Communication Equipment Co., Ltd.'s main base is in Shenzhen City, Guangdong Province. We all know Shenzhen, but it is known as the small Zhongguancun in China. However, more people should only know about Huaqiangbei.
Shenzhen has almost all the technology on the market of domestic communication facilities, and its technical means make foreign Apple mobile phones also call insiders. In the local area, many well-known mobile phone brands have been born, and Gionee is one of them.
Speaking of which, the establishment of Jinli has to start with Liu Lirong, and the reason why it appears is mainly because Liu Lirong's vision is vicious.
Jinli boss Liu Lirong
Liu Lirong did not directly own Jinli at first. Liu Lirong started out as a top student at Central South University. He was assigned to an iron rice bowl job with great distinction. However, living on a daily salary was not as close as he had dreamed of.
After working for a few years and earning a certain amount of money, he immediately turned away. He wants to find a path that suits him.
Because Liu Lirong is good at electronic technology and he is completely familiar with the knowledge of electronic technology, he joined Xiaobawang Electronic Technology.
We need to know that Xiaobawang Electronic Technology Company, which is a company specializing in the production of Xiaobawang game consoles, if it is not for the rapid update of products, he is likely to become the largest technology company in China.
After entering the company, Liu Lirong's professionalism was instantly appreciated by Yang Minggui, a senior executive at the time.
After seeing the decline of the company, Yang Minggui decided to lead Liu Lirong to leave Xiaobawang Technology Company, and they wanted to make a career of their own. So, in 1997, Gionee Group was established.
After the establishment of the new company, with the help of Liu Lirong, the company immediately put into the production and trial stage, and after a certain period of time, its products obtained a large number of sales and promotion, which allowed Liu Lirong to experience the fun of making a lot of money for the first time.
In this way, Liu Lirong became Yang Minggui's right hand and climbed to the position of vice president step by step.
Unfortunately, heaven does not make beauty. Just when Liu Lirong thought he could earn more and more, his partner Yang Minggui was in a situation.
Due to Yang Minggui's sudden wealth, his whole mentality has changed, and he actually carried out many illegal acts such as tax evasion, smuggling goods, and illegal business behind Liu Lirong's back.
A company that has just been established for a long time has just entered a stable development track, but the incident of the boss Yang Minggui made De Gionee Company instantly fall to the bottom, and all its efforts were in vain. Even more innocent is Liu Lirong, who inexplicably bears a debt IOU without understanding anything.
At that moment, Liu Lirong immediately realized that it would not work like this, and people still had to rely on themselves. So, Liu Lirong left the company for the second time to work alone. Anyway, he has learned a lot of management knowledge in Gionee Group, plus he still has professional skills, so why worry that he has no future.
In the end, with their own efforts. In 2002, Liu Lirong spent 2.3 billion yuan to establish Gionee Communication Equipment Co., Ltd. and expanded the large-scale industrial chain.
At the time, mobile phones were nothing more than the biggest hit. As a result, Liu Lirong spent a lot of money to develop his own mobile phone products, which are the Gionee mobile phones we saw in previous years.
With the successful listing of Gionee mobile phones, the good popularity and sales made Liu Lirong even carried away by money.
His crazy input costs and crazy price increases, but unfortunately, the times will change. With the introduction of foreign high-tech, many domestic mobile phones have also integrated various technologies into their products.
And only Jinli mobile phone, he did not make corresponding changes, he is just crazy markup. For example, the same cost-effective flagship machine, compared with the Xiaomi mobile phone of 6488 yuan at that time, Gionee was almost a complete defeat.
It is precisely because of Jinli's "closed door and closed country" policy that he has gradually moved towards the abyss. Due to Gionee's stubbornness, its own sales have been stagnant. A large amount of money in the company was almost completely lost by Liu Lirong.
At that time, when Liu Lirong saw that the company he established was about to go bankrupt, he also instantly sobered up and began to invest his own costs in research and development. Liu Lirong invited many idols to speak for him, among which the best effect was Xue Zhiqian.
Unfortunately, even the star-chasing effect did not help, and the large number of losses made Liu Lirong extremely troubled, and he did not know how to fill this loophole.
Just when Liu Lirong was helpless, a friend recommended him a method, that is, gambling.
Desperate, motorcycles turn into bicycles
After learning of this method, Liu Lirong did not refuse, on the contrary, he also felt that this method was feasible. With his current credit, I am afraid that no bank is willing to lend to him. Instead of retreating, it is better to give it a go.
Instead of traveling to Hong Kong and Macau, he chose an extremely niche gambling site, Saipan in the Northern Mariana Islands. Listening to friends, the odds are extremely high, and every bet must be won.
As a result, Liu Lirong pinned all his hopes on the casinos of Saipan. And the form he wants to gamble is exactly the most common gambling method we see in movies, Texas Hold'em.
After entering the casino, countless movie pictures kept flashing in Liu Lirong's mind. He thinks that he can also be like Chow Yun-fat's "gambler god", dashing and winning.
However, he himself did not know that in fact, it was all just a play between friends and the casino.
According to a former shareholder of Gionee, Mr. Liu was sensible at first, fearing that he would gamble all the company's money.
However, when the casino handed him three big cards in a row, Liu Lirong felt that he was destined for today. So, he began to increase his chips. Although there were losses and wins in the process, it was basically Liu Lirong who won more.
In this situation, it is difficult for a person to remain sane. Although we will feel that our self-control is good in our daily life. But just as we get involved, your greed can make your self-control nothing.
It is precisely in this way that Liu Lirong wants to play a big one. He wanted to win back all the loopholes in the company's losses in one go. He thinks he is the chosen son and cannot lose.
He immediately injected all the company's mobilizable public funds into it. And according to the rules of Texas to open a card, Liu Lirong felt that his cards would be bigger.
Just as he was about to unveil the card, a foreign tourist's card turned out to be exactly one head larger than him.
This made Liu Lirong, who was originally in a state of extreme excitement, immediately like a thunderbolt on a sunny day, and the whole person was shocked on the spot to the extent that he almost fainted.
He understood that he was completely finished, most of the company's main public funds were all swooped by him, and now he is penniless.
Although Liu Lirong also immediately questioned the fairness of the casino, believing that the casino definitely collaborated with another person to defraud him. But people casinos don't care about you, if you lose, you lose. And Liu Lirong's behavior is undoubtedly pouring dirty water on the casino, so he immediately started an argument with Liu Lirong.
After some arguments and requests for evidence, the other party also agreed to Liu Lirong's request, but Liu Lirong did not find any evidence to prove the unfairness of the gambling. I had to leave the scene sadly with everyone's regretful eyes.
Subsequently, the news of Liu Lirong's gambling deficit company immediately exploded, and many people were bombarding Liu Lirong as a gambler and was not qualified to be the boss of Jinli. It is even rumored that he carried 10 billion public funds to Saipan to gamble and lose money.
But Mr. Liu refused to admit it until someone posted a photo of him gambling online. Liu Lirong's behavior made Gionee Communication Technology Co., Ltd., which was on the edge of the cliff, instantly fall into the abyss.
In the same year, Gionee's stock began to fall sharply, and many citizens chose to sell their shares. And Gionee Communication Technology Co., Ltd. owes more and more money. In 2018, Gionee declared bankruptcy, and in the same year, Gionee's boss ran away with money.
Afterwards, Liu Lirong, the boss of Gionee, claimed that the company's bankruptcy was not due to his gambling. Gambling by yourself is purely a whim, do not dare to take the company as a bet, and did not lose much, it is only tens of billions.
Liu Lirong's stupid behavior completely dragged Jin Li, who had a great future, into the water. Subsequently, Gionee mobile phones also began to be discontinued, and Gionee's name was spurned by the world.
After that, Liu Lirong, the boss of Jinli, was complained about by many cases and was chased by debts, so he secretly ran away with the company's remaining property. So far, there has been no news report about Liu Lirong.
summary
Today's domestic mobile phone market has long changed, and more and more people have begun to use foreign Apple mobile phones and domestic mobile phones Huawei. Although other mobile phones still exist, they do not have any deterrent power to the two popular brands in China.
And Gionee has also been insulted by countless people and owed countless employees' wages. And Liu Lirong's escape made it impossible for all those who were owed assets to start. I only know that Liu Lirong bought a house in a remote place, intending to spend his old age like this.
For Liu Lirong's behavior, everyone did not buy it. If Liu Lirong could learn from other mobile phone brands from the beginning and join high-tech, his sales would not be stagnant. It will not lead to the tragedy that follows.
Perhaps, Liu Lirong is no longer Liu Lirong, who had great goals and ideals in mind at that time. Driven by money, he slowly lost himself. Forgot his original intention, only wanted to make money, ignored many important things, and let the company go bankrupt step by step.
Only by keeping in mind their own great goals and beliefs can they go higher and further, and those "just bad money" ends up with no good ending.
After the fact, someone investigated and learned that the casino gambling in Saipan had long reached a consensus with Liu Lirong's friends. The person who earned all of Liu Lirong's assets was actually an insider in the casino, whose purpose was just to defraud Liu Lirong's money away.
Here, the editor must remind all friends. Gambling is a bad behavior that harms others and violates public order. The so-called ten gambles and nine losses are about the uncertainty of gambling and you don't know if the other party will cheat.
They often lead you into their trap by making small profits, and when you are ready to play big in one go, you have completely fallen into the trap of others.
There are many ways to make money, and there are better and safer ways, so why should we take risks to gamble without certainty?
What do you think about this? Welcome to leave a message to discuss.