"The Voice of China" is scheduled for July 28, and the talent variety show comes with its own ratings, but there are strong competitors in the schedule
On July 18, the official media platform of Zhejiang Satellite TV's "The Voice of China" put the final information at the top:
Thanks for the expectation and waiting, "The Voice of China 2023" will be broadcast on Zhejiang Satellite TV at 20:20 on the evening of July 28.
This means that the 12th season of "The Voice of China", which was delayed by the postponement of "Let's Run", is finally coming. Earlier, the lineup of mentors for this season has been announced: Zhou Huajian, Xue Zhiqian, Pan Weibai and Liu Xianhua. This mentor lineup has the audience's expectations, and of course, the audience will complain. The highest expectation, of course, is Teacher Zhou Huajian. What complains more is that some young mentors have works that they can already sing, whether they have real public popularity, and so on.
There is a small omission in the content of the official announcement of "The Voice of China". "July 28, 20:20 p.m." is not the correct way to write the time. "July 28, 20:20", is the correct way to write. If you want to bring the word "late", it should be followed by "8:20 pm". CCTV and other media platforms, when officially announced, in terms of time, will not appear this mistake and omission.
This point in time is the evening prime time every Friday. The start of the broadcast at 8:20 p.m. means that Zhejiang Satellite TV will first broadcast an episode of a TV series on Friday night, and then broadcast an advertising content, and then enter the broadcast time of "The Voice of China". The length of a single episode of this variety show should be controlled around 90 minutes. The end of the evening broadcast should be around 10 p.m.
Only from the perspective of Zhejiang Satellite TV and "The Voice of China" itself, this schedule time is still very good. At 8:20 p.m., time has been reserved for many young audiences. Many of our middle-aged and elderly viewers can wait in front of the TV on time at 7:30 every night. It is normal for some young viewers to arrive home after 8 o'clock. At this point in time, it seems to be not bad, respect for young audiences.
In terms of "The Voice of China" itself, the genres it marked on Douban are music, song and dance and reality shows. In fact, everyone has already watched the variety show in front of "The Voice of China", and will consciously define it as a singing talent show. This show is more like "Super Girl" or "Happy Male Voice" that does not distinguish between men and women. Song talent variety shows have a history of nearly twenty years in our country, with natural ratings.
The biggest feature of the draft category is that unknown singers perform repeatedly through the way of competition on stage, implement the elimination system, and finally produce the real champion, runner-up and third place in the final. This form of program can form the expectations of many audiences. At the same time, it will also form the participation of the audience. If there is a singer that the audience likes, everyone will continue to pay attention and hope that he or she will eventually reach the championship position.
In recent seasons of The Voice of China, the problem seems to be with the "original track". As an ordinary audience, my most intuitive feeling is that the singers on the original track, singing their own songs, do save a lot of copyright funds for the program team, and do not have to buy the copyright of the songs, but the level of these original songs is uneven, and some songs are not good. Therefore, in recent seasons of the show, the "original track" is easy to dissuade everyone.
On the whole, I think the ratings performance of "The Voice of China" should be much stronger than "Let's Run". After all, "Let's Run" is just a group of stars making games, and the difference between issues 1 and 12 is not very big. But "The Voice of China" is a talent show, the first and last issue, there is a difference, in terms of choice, it is gradually upgraded.
In addition to itself, in terms of the scheduled programs of various stations, the strongest competitor faced by "The Voice of China" should be Hunan Satellite TV's "Chinese Restaurant" on Friday night. In my personal opinion, "Chinese Restaurant" is the best show among Hunan Satellite TV's star reality show variety shows. In many reality shows, conflicts are fake or invalid, but in "Chinese Restaurant", a lot of conflicts are real and effective. For example, cooking this one is a conflict between people and dishes, and if you don't do well, you can't do it well.
In terms of schedule and time, "Chinese Restaurant" may have some advantages. This show was broadcast in prime time on the evening of July 21, one week ahead of "The Voice of China". Whoever broadcasts first, who has the advantage. Once the audience first identifies a variety show, the subsequent variety show is prone to the situation that the audience does not watch it temporarily. This is the same as falling in love, already talking with a person of the opposite sex, and talking with the back, that's not infatuation, that's a scumbag.
At the same time, the evening broadcast time of "Chinese Restaurant" is 7:30. It's a fun airtime. This means that after Hunan Satellite TV broadcast "News Network", it immediately entered the variety show time of "Chinese Restaurant". This is also a "advance currying" to Friday variety show audiences. Or that sentence, the audience has watched "Chinese Restaurant" for nearly 60 minutes, will they suddenly change the stage to watch "The Voice of China"?
If it weren't for the postponement of the broadcast of "Let's Run", which delayed the premiere schedule of "The Voice of China", this song talent show should have started before "Chinese Restaurant". The two variety shows, placed in the summer file, are quite a bit of the strong in the meaning of having a strong hand. Of course, for the variety shows and TV series content broadcast on the star, it is really not afraid of strong confrontation, because more strong variety shows will increase the boot rate of the TV, and there may be a situation of strong alliance and ratings climbing together. (Text/Ma Qingyun)